What is this “New Normal”?

The post-pandemic “New Normal”

Life will return to pre-pandemic normal but with more cautious and vigorous

cleanliness standards.

Bottom line:

10Adjusting to this year’s New Normal

Initiative

1Retailers & lodging:

Visible cleaning & the reduction of touch points

2020: • Lack of trust • Wariness • Fear • Cautiousness

Customers must see it to believe it

Prove it by letting us see it in action Consumers want to feel reassured

What to do:

• Reduce the number of touch points • Clean keypads in front of the customer - just before they use it • Don’t pass credit cards back and forth • Use cards rather than cash - one less fewer touch points

Clean pens in front of the customer

W H A T T O D O• Welcome customers back & REALLY thank them.

• Reduce the number of touch points including your doors & register keypads.

• Make the cleaning you are doing obvious and visual (reassurance).

• Add easy to read signage letting customers know what you’re doing internally.

• Add hand sanitizer (60% alcohol) in an abundance of locations.

Initiative

2Downtowns:

End parking fees and time limits until next year

Remove every barrier you can to get people back downtown

W H A T T O D O• Purchase parking meter covers: “Enjoy downtown,

stay safe”

• Commit to free parking through the end of this year

• Remove all obstacles to coming back downtown

• If possible, incentivize people to come downtown: free treats and drinks | Taste of Downtown | free samples from shops (merchants wear gloves) | chess | sidewalk art

Initiative

3Front line employees:

Get masks that actually fit

The average person subconsciously touches their face an average of 16 times per hour

…and more than 30 times an hour when wearing a mask.

W H A T T O D O

• Purchase masks that are large enough to not require constant adjustment

• Train employees how to adjust them - encourage them to NOT make adjustments

• Gloves should be changed every few minutes - after nearly every interaction

• Remind staff to avoid touching their face

Initiative

4The meetings industry:

Virtual conferences & conventions, small group meetings will return

• Conference attendance will be down dramatically this entire year.

• Plan hybrid in-person, virtual conferences.

• Virtual sessions: spread them out, provide recordings.

• Current thinking: Fall (after September) conferences may resume, but attendance will be down.

W H A T T O D O

Small groups | committees | interviews will return this fall

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• Current: 6’ between people • This fall: 3’ (fingers crossed) • 2021: A foot between chairs

Initiative

5Leisure travel:

Travel by car, staying closer to home, embracing the outdoors

Create a “Rediscover” campaign aimed at local and regional residents (Day trip market - within a 45-minute to an hour’s drive)

Then grow it to within a 2.5 hour drive market (overnight)

What to do

• May | June | July: Promote day-trips, encourage locals to get to “rediscover” their own backyards, have locals create half-day itineraries, friends & family: stay local

• Sept | Oct | Nov: Business travel will return to 50% levels of 2019 | smaller meetings will resume, but with spacing

• Aug | Sept | Oct: People will begin attending events, theme parks, reunions - but cautiously, slowly

• Nov | Dec: Market 2021 travel planning “make plans to visit us…” Book now. When seeing family over the holidays…

W H A T T O D O

Initiative

6Air, train, bus travel:

Temperature checks & masks 25% of normal*

*Business and leisure travel

Temperature checks: airports, train & transit stations

Masks provided to commuters | group gatherings

• Expect temperature checks

• Bring a mask with you - along with hand sanitizer

• Travel provider: Offer masks to guests & customers

• Distancing: Every other seat (except families & couples)

• Masks required during boarding & seating process

W H A T T O D O

Initiative

7Parades & large public gatherings:

25% of the normal attendance

• Consider holding off until next year

• Film and live broadcast parades, sporting events, etc. via YouTube, Zoom and other methods

• Encourage at-risk people to stay home

• Have free masks available at parking locations. Same with hand sanitizer

W H A T T O D O

Initiative

8Farmers markets:

Will be back and strong, but with more spacing and signage

• All vendors wear masks (it means you care)

• Box of gloves & trash can at every vendor booth

• Space vendors out (10’ (2.5m) between each booth)

W H A T T O D O

Initiative

9Religious & auxiliary organizations:

Call your members: welfare check | meetings & attendance

• Call every parishioner or church member (that you have info for)

• Welfare check | any needs | meeting schedule | what to expect | thank parishioners for their support

• Provide masks & sanitizer at entrances, seating chart reminders (spacing)

• Shaking hands: a nod (acknowledgment will do)

W H A T T O D O

Virus vigilantes: Avoid and discourage this behavior

Bonus

10

• Avoid anything resembling police-state tactics. People are on edge. No tattle tale policies.

• During May and June, we are entering a new phase where we are at odds: open or stay closed.

• Education: “Easing restrictions” does NOT mean we’re out of the woods yet.

W H A T T O D O

T I M E L I N E S

2 0 2 0 T I M E L I N E

May June July Aug. Sept. Oct. Nov. Dec.

Masks | Sanitizers | Increased distancing | Fewer touch points

Smaller meetings & groups

Farmers markets w/adjustments

Local & regional travel by car/RV Back in the air (limited)

Shop small | Shop local Outlet malls | lifestyle retail centers Malls (all retailers open)

Schools back in session

(As of Mid-May 2020)

Holiday markets

Indoor restaurant dining & expanded outdoor dining

Larger meetings | trade shows

Sporting events | concerts | performing arts

Masks | Sanitizers | Increased distancing | Fewer touch points

C O V I D - 1 9

REOPENINGGUIDANCE

PUBLISHED April 22, 2020

For other resources:RESTAURANT.ORG/COVID19

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