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  • 2

    WHAT IS TIDAL?

    HOW DOES TIDAL BENEFIT FANS?

    TIDAL PROGRAMS

    HOW TIDAL DISCOVERY WORKS

    WHY WAS TIDAL FOUNDED?

    HOW DOES TIDAL BENEFIT ARTISTS?

    WHERE DO MY MONTHLY SUBSCRIPTION FEES GO?

    HOW ARE ROYALTIES CALCULATED?

    HOW DOES TIDAL GENERATE REVENUES?

    WHERE IS TIDAL AVAILABLE?

    CONTENT

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  • 3what is t idal?

    TIDAL is a global music and entertainment platform that

    brings artists and fans together through unique music and

    content experiences and is currently available in 52 countries.

    TIDAL has over 46 million songs in our catalog and over

    160,000 high quality videos, offering passionate music fans

    both a premium and high fidelity CD sound quality, along with

    high resolution video, and expertly curated content.

    TIDAL has the commitment of artist owners that believe in cre-

    ating a more sustainable model for the music industry. The

    founding TIDAL artist-owners are Alicia Keys, Arcade Fire (Win

    Butler and Regine Chassagne), Beyonc, Calvin Harris, Cold-

    play, Daft Punk, Deadmau5, Jack White, Jason Aldean, J. Cole,

    Kanye West, Madonna, Nicki Minaj, Rihanna, Shawn JAY Z

    Carter, Damian Marley, Indochine, Lil Wayne, and Usher.

    WHAT IS TIDAL?

  • 4 how does t idal benefit fans?

    TIDAL brings music fans closer to their favorite artists and

    gives on-demand access to discover new music from our

    massive music and video catalog. TIDAL's extensive catalog

    is supplemented by exclusive content, including exclusive vid-

    eos and songs featuring the world's top musicians, athletes

    and entertainers and up-and-coming independent artists. We

    offer not only access to exclusive digital content, but also the

    ability to participate in unique real life experiences such as

    concerts with established or emerging artists and other di-

    rect interactions between fans and their favorite artists. Hu-

    man curation is an important part of what we do at TIDAL,

    and we have an expert group of tastemakers to help select

    and promote emerging artists to a broader audience via our

    TIDAL Rising and TIDAL Discovery programs. We also provide

    a choice of both premium and HiFi music quality that enables

    fans to experience music as the artists intended it to be heard.

    HOW DOES TIDAL BENEFIT FANS?

  • 5tidal progr ams

    TIDAL PROGRAMS

    1. TIDAL X

    TIDAL X is a program that supports artists by giving them a

    platform to connect with their fans in unique ways, including

    one-of-a-kind concert events and artist meet and greets for

    TIDAL members to enjoy. With TIDALs commitment to help

    artists engage and interact with their fans in new waysthe

    possibilities are endless for what we can offer fans. TIDAL X

    experiences will showcase and support artists of all levels

    from established artists to emerging talent.

    Fan interactions and geographic data from TIDAL enable TID-

    AL X events to be targeted to offer compelling experiences for

    true fans. Examples include:

    Tickets for Jack White's Live at the Fargo Theatre

    were distributed to select fans in North Dakota

    Access to J. Cole's live performance at New Yorks

    Le Poisson Rouge was determined by the amount of

    streams of his music devoted fans generated.

    Participation in the Jay Z B-Sides exclusive TIDAL X

    concert was via creation of curated playlists by fans.

    Access to Rihannas intimate artist/fan experience

    for the Bitch Better Have My Money music video

    debut was granted to Rihannas select fans in the

    Los Angeles area.

    The 75 highest streamers of Meek Mills music

    were invited along with a guest to his BET Awards

  • 6 tidal progr ams

    This artist commitment enables us to reward members that engage on

    TIDAL, building a community in which fans and artists strengthen their

    connection to the music they love.

    Pool Party to hang out with Meek and have a chance

    to hear his new album, Dreams Worth More Than

    Money, before it came out.

    The top 25 Mary J. Blige TIDAL streamers were

    given the opportunity to bring a guest and attend a

    special Made In America performance by the Queen

    Of R&B Soul at the Statute Of Liberty.

    Julian Casablancas + The VOIDZ conducted a se-

    cret show at The Dragonfly in Los Angeles for select

    TIDAL users.

    The top 20 Jason Aldean streamers in Nashville

    were given the opportunity to bring a guest and at-

    tend a special live intimate acoustic performance.

    TIDAL Rising is a program dedicated to artists from around the

    globe who have passionate fan bases and are ready to reach a wid-

    er audience with their music. The term rising speaks to the artists

    trajectory as well as the way artists across genres and across the

    globe can use TIDAL to assist in that process.

    On an on-going basis TIDAL curates and features a select group

    of artists across genres from around the world, with support from

    our artist & label relations, editorial, marketing, promotions, public

    relations, and social media teams, to introduce fans to vibrant and

    dynamic music they may have otherwise missed.

    2. TIDAL RISING

  • 7tidal progr ams

    Prominent Placement On TIDAL - Any album or

    single release, video content piece, or playlist or

    editorial content piece will be featured on the TIDAL

    front page and be allotted a slot in the Whats New

    section, the most visited placement area on TIDAL.

    Press Photos - Fully-funded and produced pro-

    fessional photo shoot for artists to create incredible

    hi-resolution images.

    Public Relations Support - PR team will provide

    support to ensure good rollout plans are in place

    for releases, and will accompany artist to events if

    needed.

    Artist Imaging - Provide a professional stylist to

    help artist with wardrobe, hair, and makeup, as well

    as other aspects such as media training.

    Tour Support - This speaks to the core values of

    artists supporting artists. The premise is simple:

    TIDALs Tour Support is a fund for TIDAL Rising

    artists that never has to be re-couped or paid back.

    This may include facilitation of everything from van

    rentals to equipment rentals to fuel to hotel and any

    other needs that may arise for the band on the road.

    Music Videos - TIDAL can provide funding and

    help connect artists with great and established

    music video directors so that newer artsts can create

    incredible and professional music videos.

    Custom Editorial And Video Content - Video and

    editorial features that allow fans to really get an in-

    depth look at an artist and their musical persona.

    Live Show Bookings or Premium Show Place-

    ments - Valuable opportunities to perform for taste-

    makers, industry heavyweights, and fans (example;

    TIDAL Rising Stage at Made in America Philly & San

    Francisco).

    TIDAL Rising artists can leverage the following benefits:

  • 8 tidal progr ams

    3. TIDAL DISCOVERY

    TIDAL Discovery spotlights unsigned artists and enables

    them to share their music on TIDAL, with the potential of be-

    ing featured on monthly TIDAL playlists and being promoted

    among other TIDAL exclusive content. Some of the best music

    in the world is the music we never hear, because sometimes

    the most talented artists dont get the break they deserve.

    TIDAL Discovery was built to give them that break. This is an

    area within TIDAL that is exactly what the name suggestsa

    place for TIDAL subscribers to exclusively discover the music

    of tomorrow.

  • 9how discovery works

    TIDALs digital distribution partners DistroKid, Indigoboom,

    TuneCore and Record Union provide further choice for un-

    signed artists that want to get their music on TIDAL. Through

    TIDAL Discovery, artists can select their preferred distribution

    partner and royalty structure, making it easy and beneficial for

    artists that are not signed to a traditional label to release their

    music through streaming.

    TIDAL has the following programs in place to help Discovery

    Artists achieve success:

    HOW TIDAL DISCOVERY WORKS

    Featured Placements: On a weekly basis unsigned

    artists who submit their music to TIDAL are hand-

    picked for TIDAL Discovery feature placements. These

    placements can range from highlighted tracks, to

    albums or video content. Every month up to 5 Discov-

    ery Artists are selected for placement on the TIDAL

    homepage accompanied by an interview or write-up

    describing what makes these selections stand out.

    Custom Video Content: Selected TIDAL Discovery

    artists will receive an opportunity to have TIDAL shoot

    custom video content in an effort to help propel their

    budding career even further at no expense. These ex-

    clusive videos have ranged from actual music videos

    to day in the life pieces that display the determination

    needed to succeed in the music industry.

    Live Performance Opportunities: Selected TIDAL

    Discovery artists will be tapped to perform at TIDAL

    Discovery branded events and festivals.

    TIDAL Discovery is a place for TIDAL subscribers to exclusive-

    ly discover the mu

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