what is tidal? - tidal · high fidelity music what is tidal? how does tidal benefit fans?...

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WHAT IS TIDAL?

HOW DOES TIDAL BENEFIT FANS?

TIDAL PROGRAMS

HOW TIDAL DISCOVERY WORKS

WHY WAS TIDAL FOUNDED?

HOW DOES TIDAL BENEFIT ARTISTS?

WHERE DO MY MONTHLY SUBSCRIPTION FEES GO?

HOW ARE ROYALTIES CALCULATED?

HOW DOES TIDAL GENERATE REVENUES?

WHERE IS TIDAL AVAILABLE?

CONTENT

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3what is t idal?

TIDAL is a global music and entertainment platform that

brings artists and fans together through unique music and

content experiences and is currently available in 52 countries.

TIDAL has over 46 million songs in our catalog and over

160,000 high quality videos, offering passionate music fans

both a premium and high fidelity CD sound quality, along with

high resolution video, and expertly curated content.

TIDAL has the commitment of artist owners that believe in cre-

ating a more sustainable model for the music industry. The

founding TIDAL artist-owners are Alicia Keys, Arcade Fire (Win

Butler and Regine Chassagne), Beyonc, Calvin Harris, Cold-

play, Daft Punk, Deadmau5, Jack White, Jason Aldean, J. Cole,

Kanye West, Madonna, Nicki Minaj, Rihanna, Shawn JAY Z

Carter, Damian Marley, Indochine, Lil Wayne, and Usher.

WHAT IS TIDAL?

4 how does t idal benefit fans?

TIDAL brings music fans closer to their favorite artists and

gives on-demand access to discover new music from our

massive music and video catalog. TIDAL's extensive catalog

is supplemented by exclusive content, including exclusive vid-

eos and songs featuring the world's top musicians, athletes

and entertainers and up-and-coming independent artists. We

offer not only access to exclusive digital content, but also the

ability to participate in unique real life experiences such as

concerts with established or emerging artists and other di-

rect interactions between fans and their favorite artists. Hu-

man curation is an important part of what we do at TIDAL,

and we have an expert group of tastemakers to help select

and promote emerging artists to a broader audience via our

TIDAL Rising and TIDAL Discovery programs. We also provide

a choice of both premium and HiFi music quality that enables

fans to experience music as the artists intended it to be heard.

HOW DOES TIDAL BENEFIT FANS?

5tidal progr ams

TIDAL PROGRAMS

1. TIDAL X

TIDAL X is a program that supports artists by giving them a

platform to connect with their fans in unique ways, including

one-of-a-kind concert events and artist meet and greets for

TIDAL members to enjoy. With TIDALs commitment to help

artists engage and interact with their fans in new waysthe

possibilities are endless for what we can offer fans. TIDAL X

experiences will showcase and support artists of all levels

from established artists to emerging talent.

Fan interactions and geographic data from TIDAL enable TID-

AL X events to be targeted to offer compelling experiences for

true fans. Examples include:

Tickets for Jack White's Live at the Fargo Theatre

were distributed to select fans in North Dakota

Access to J. Cole's live performance at New Yorks

Le Poisson Rouge was determined by the amount of

streams of his music devoted fans generated.

Participation in the Jay Z B-Sides exclusive TIDAL X

concert was via creation of curated playlists by fans.

Access to Rihannas intimate artist/fan experience

for the Bitch Better Have My Money music video

debut was granted to Rihannas select fans in the

Los Angeles area.

The 75 highest streamers of Meek Mills music

were invited along with a guest to his BET Awards

6 tidal progr ams

This artist commitment enables us to reward members that engage on

TIDAL, building a community in which fans and artists strengthen their

connection to the music they love.

Pool Party to hang out with Meek and have a chance

to hear his new album, Dreams Worth More Than

Money, before it came out.

The top 25 Mary J. Blige TIDAL streamers were

given the opportunity to bring a guest and attend a

special Made In America performance by the Queen

Of R&B Soul at the Statute Of Liberty.

Julian Casablancas + The VOIDZ conducted a se-

cret show at The Dragonfly in Los Angeles for select

TIDAL users.

The top 20 Jason Aldean streamers in Nashville

were given the opportunity to bring a guest and at-

tend a special live intimate acoustic performance.

TIDAL Rising is a program dedicated to artists from around the

globe who have passionate fan bases and are ready to reach a wid-

er audience with their music. The term rising speaks to the artists

trajectory as well as the way artists across genres and across the

globe can use TIDAL to assist in that process.

On an on-going basis TIDAL curates and features a select group

of artists across genres from around the world, with support from

our artist & label relations, editorial, marketing, promotions, public

relations, and social media teams, to introduce fans to vibrant and

dynamic music they may have otherwise missed.

2. TIDAL RISING

7tidal progr ams

Prominent Placement On TIDAL - Any album or

single release, video content piece, or playlist or

editorial content piece will be featured on the TIDAL

front page and be allotted a slot in the Whats New

section, the most visited placement area on TIDAL.

Press Photos - Fully-funded and produced pro-

fessional photo shoot for artists to create incredible

hi-resolution images.

Public Relations Support - PR team will provide

support to ensure good rollout plans are in place

for releases, and will accompany artist to events if

needed.

Artist Imaging - Provide a professional stylist to

help artist with wardrobe, hair, and makeup, as well

as other aspects such as media training.

Tour Support - This speaks to the core values of

artists supporting artists. The premise is simple:

TIDALs Tour Support is a fund for TIDAL Rising

artists that never has to be re-couped or paid back.

This may include facilitation of everything from van

rentals to equipment rentals to fuel to hotel and any

other needs that may arise for the band on the road.

Music Videos - TIDAL can provide funding and

help connect artists with great and established

music video directors so that newer artsts can create

incredible and professional music videos.

Custom Editorial And Video Content - Video and

editorial features that allow fans to really get an in-

depth look at an artist and their musical persona.

Live Show Bookings or Premium Show Place-

ments - Valuable opportunities to perform for taste-

makers, industry heavyweights, and fans (example;

TIDAL Rising Stage at Made in America Philly & San

Francisco).

TIDAL Rising artists can leverage the following benefits:

8 tidal progr ams

3. TIDAL DISCOVERY

TIDAL Discovery spotlights unsigned artists and enables

them to share their music on TIDAL, with the potential of be-

ing featured on monthly TIDAL playlists and being promoted

among other TIDAL exclusive content. Some of the best music

in the world is the music we never hear, because sometimes

the most talented artists dont get the break they deserve.

TIDAL Discovery was built to give them that break. This is an

area within TIDAL that is exactly what the name suggestsa

place for TIDAL subscribers to exclusively discover the music

of tomorrow.

9how discovery works

TIDALs digital distribution partners DistroKid, Indigoboom,

TuneCore and Record Union provide further choice for un-

signed artists that want to get their music on TIDAL. Through

TIDAL Discovery, artists can select their preferred distribution

partner and royalty structure, making it easy and beneficial for

artists that are not signed to a traditional label to release their

music through streaming.

TIDAL has the following programs in place to help Discovery

Artists achieve success:

HOW TIDAL DISCOVERY WORKS

Featured Placements: On a weekly basis unsigned

artists who submit their music to TIDAL are hand-

picked for TIDAL Discovery feature placements. These

placements can range from highlighted tracks, to

albums or video content. Every month up to 5 Discov-

ery Artists are selected for placement on the TIDAL

homepage accompanied by an interview or write-up

describing what makes these selections stand out.

Custom Video Content: Selected TIDAL Discovery

artists will receive an opportunity to have TIDAL shoot

custom video content in an effort to help propel their

budding career even further at no expense. These ex-

clusive videos have ranged from actual music videos

to day in the life pieces that display the determination

needed to succeed in the music industry.

Live Performance Opportunities: Selected TIDAL

Discovery artists will be tapped to perform at TIDAL

Discovery branded events and festivals.

TIDAL Discovery is a place for TIDAL subscribers to exclusive-

ly discover the mu