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Slide 2 What is Twitter? Real-time information network News, sports, entertainment, shopping, etc. Personalized feeds User-selected content Only information from who you follow 2 Slide 3 What is Twitter? 3 Slide 4 What is a Tweet? Burst of information 140 characters or less Opinions, links, photos, videos Usually publicly visible Other users subscribe (follow) Tweets displayed in chronological order on timeline 4 Slide 5 What is a Tweet? 5 Slide 6 Why do people use it? News Opinions (giving and receiving) Interacting with friends, celebrities, legislators, public figures Most say: to stay informed 1/3 of adults under 30 get news from social media (34% TV, 13% print) 6 Slide 7 Why do people use it? News Before everyone else 7 Slide 8 Why do people use it? News Before everyone else 8 Slide 9 Why do people use it? Organizing/Grassroots 9 Slide 10 Why do people use it? The most popular tweet ever: 10 Slide 11 Egypt Protests organized on Twitter Over 200,000 protestors: 11 Slide 12 Egypt 1 week before: 2,300 tweets/day Next week: 230,000/ day Internet blocked 4 days later 18 days after first tweet: Mubarak resigns 12 Slide 13 Terminology Retweet (RT): Sharing someone elses tweet with own followers. More = further reach. Hashtag (#): Symbol in front of word or phrase. Identifies subject matter. Trending: When a particular hashtag is being used frequently, that topic is trending 13 Slide 14 Terminology Handle (@): Username, symbol in front. GAO = @ABAGrassroots Direct Message (DM): Between individuals, not public (except for mistakes) Modified Tweet (MT): Same as retweet, but original content is edited Hat Tip (h/t): Acknowledge originator of content 14 Slide 15 Advocacy News/Information: Inside the beltway, articles, charts, RTs, etc. Education on ABA issues/legislation: Letters, articles, websites, facts, other groups/tweets, etc. Increasing issue relevance: using hashtags, joining other groups, live tweeting, Q&A, etc. 15 Slide 16 Advocacy Driving constituents to take action: write letters, phone calls, op-eds, tweet & retweet Communicating directly with legislators: 100% in Senate, 90% House. Mentions, retweets, etc. (e.g., ABA Day) Internal information: Keeping track of ABA issues and staying on top of current issues 16 Slide 17 Best Practices Length: Leave room for RT, comments and handle; Under 100 = 17% higher Frequency: 3-7 per day; relevant, but not overwhelming Timing: 11AM-6PM; FB: weekends & lunch, Twitter: mid-week and leaving work; Hootsuite Pictures: More RTs Stay Current: Late= Irrelevant 17 Slide 18 Voice: Professional, but human; Talk with, not at; NO: OMG,