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Page 1: What is Twitter?everykid.on.ca/wp-content/uploads/2013/01/Twitter-Facebook-101.pdf · What is Twitter? Social network Microblog (140 characters) Content curation platform Communications
Page 2: What is Twitter?everykid.on.ca/wp-content/uploads/2013/01/Twitter-Facebook-101.pdf · What is Twitter? Social network Microblog (140 characters) Content curation platform Communications

What is Twitter? Social network Microblog (140 characters) Content curation platform Communications tool Broadcasting tool

Page 3: What is Twitter?everykid.on.ca/wp-content/uploads/2013/01/Twitter-Facebook-101.pdf · What is Twitter? Social network Microblog (140 characters) Content curation platform Communications

Why should you use Twitter? Personal

Connections Information

Business 500 million users Customer service Reputation management Promotion tool Information sharing

Page 4: What is Twitter?everykid.on.ca/wp-content/uploads/2013/01/Twitter-Facebook-101.pdf · What is Twitter? Social network Microblog (140 characters) Content curation platform Communications

Twitter isn't just where bored people go to find out what celebrities are doing.

Page 5: What is Twitter?everykid.on.ca/wp-content/uploads/2013/01/Twitter-Facebook-101.pdf · What is Twitter? Social network Microblog (140 characters) Content curation platform Communications

www.twitter.com

Page 6: What is Twitter?everykid.on.ca/wp-content/uploads/2013/01/Twitter-Facebook-101.pdf · What is Twitter? Social network Microblog (140 characters) Content curation platform Communications
Page 7: What is Twitter?everykid.on.ca/wp-content/uploads/2013/01/Twitter-Facebook-101.pdf · What is Twitter? Social network Microblog (140 characters) Content curation platform Communications

Getting Started Pick a unique username.

@larawellman @Karen_C_Wilson @fowekn2348

Choose a professional profile picture or logo

Page 8: What is Twitter?everykid.on.ca/wp-content/uploads/2013/01/Twitter-Facebook-101.pdf · What is Twitter? Social network Microblog (140 characters) Content curation platform Communications
Page 9: What is Twitter?everykid.on.ca/wp-content/uploads/2013/01/Twitter-Facebook-101.pdf · What is Twitter? Social network Microblog (140 characters) Content curation platform Communications

Twitter Settings Account:

Username Email Timezone Language Location

Page 10: What is Twitter?everykid.on.ca/wp-content/uploads/2013/01/Twitter-Facebook-101.pdf · What is Twitter? Social network Microblog (140 characters) Content curation platform Communications

Twitter Settings Password Mobile:

Receive tweets via text Send tweets via text

Notifications: Manage email settings

Page 11: What is Twitter?everykid.on.ca/wp-content/uploads/2013/01/Twitter-Facebook-101.pdf · What is Twitter? Social network Microblog (140 characters) Content curation platform Communications

Twitter Settings Design:

Customize the look of your twitter page (twitter.com/yourusername)

Apps: Manage (allow/revoke) access Review every 6 months

Page 12: What is Twitter?everykid.on.ca/wp-content/uploads/2013/01/Twitter-Facebook-101.pdf · What is Twitter? Social network Microblog (140 characters) Content curation platform Communications

The Language of Twitter Tweet Mentions / @ Replies Hashtags DM/Direct Message Lists Twitter Search (search.twitter.com) Follow/Follower/Following (non-

reciprocal)

Page 13: What is Twitter?everykid.on.ca/wp-content/uploads/2013/01/Twitter-Facebook-101.pdf · What is Twitter? Social network Microblog (140 characters) Content curation platform Communications
Page 14: What is Twitter?everykid.on.ca/wp-content/uploads/2013/01/Twitter-Facebook-101.pdf · What is Twitter? Social network Microblog (140 characters) Content curation platform Communications
Page 15: What is Twitter?everykid.on.ca/wp-content/uploads/2013/01/Twitter-Facebook-101.pdf · What is Twitter? Social network Microblog (140 characters) Content curation platform Communications
Page 16: What is Twitter?everykid.on.ca/wp-content/uploads/2013/01/Twitter-Facebook-101.pdf · What is Twitter? Social network Microblog (140 characters) Content curation platform Communications
Page 17: What is Twitter?everykid.on.ca/wp-content/uploads/2013/01/Twitter-Facebook-101.pdf · What is Twitter? Social network Microblog (140 characters) Content curation platform Communications
Page 18: What is Twitter?everykid.on.ca/wp-content/uploads/2013/01/Twitter-Facebook-101.pdf · What is Twitter? Social network Microblog (140 characters) Content curation platform Communications

Following Follow local users (Ottawa, Gatineau,

etc.) Follow people with similar interests

(social media, youth, knitting, technology, etc.)

100 per month!

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Followers (& Unfollowers) Reciprocity

#TeamFollowBack

Spam

Page 20: What is Twitter?everykid.on.ca/wp-content/uploads/2013/01/Twitter-Facebook-101.pdf · What is Twitter? Social network Microblog (140 characters) Content curation platform Communications

Using Twitter Networking event Radio Morning news shows Twitter in 10 minutes: http://bit.ly/

10minuteTwitter Respond to replies Follow back Follow 10 new people (lists, who others follow) Retweet (at least) two things Reply to (at least) two tweets in your timeline Tweet something about what you're doing Read what others have been saying

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A Few Twitter Tips Don’t be afraid. Make tweets RT-able (120 char. or

less). Tweets that start with @____ are

semi-private. Auto-DMs are not considered a best

practice. The “RT Reply” cuts off a

conversation thread.

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Facebook Profile

Page

Group

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Facebook profile Check your privacy settings and

check back regularly. You can set app sharing to you only

to avoid unwanted content in your feed.

You can subscribe instead of friend. Don’t forget your brand.

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Facebook page Business home on Facebook.

Your opportunity to reach out and build relationships with people.

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Page 26: What is Twitter?everykid.on.ca/wp-content/uploads/2013/01/Twitter-Facebook-101.pdf · What is Twitter? Social network Microblog (140 characters) Content curation platform Communications

www.facebook.com/pages

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Page 28: What is Twitter?everykid.on.ca/wp-content/uploads/2013/01/Twitter-Facebook-101.pdf · What is Twitter? Social network Microblog (140 characters) Content curation platform Communications

Edgerank affects who sees what you say.

Mix up your content. Ask for engagement. Check your insights.

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Cover image and photos that are being advertised can have no more than 20% text.

Facebook ads can be helpful. Contest rules. Custom tabs.

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Facebook groups Don’t use them instead of a page Use them to build community Open, closed, secret Leaving the group open can make

other people’s feeds noisy

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www.facebook.com/groups

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