what is type?. expressive decorative nostalgic
Post on 22-Dec-2015
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What is Type?
Expressive
Expressive
Expressive
Decorative
Nostalgic
Occupational Identifier
Image
Image
Identity
Image & Identity
Cultural Identity
Community Property
Essential to the Design Business
Essential for Specifying and Explaining Design
Instructive
Instructive
Instructive
Finding
Finding, Discovering…
Finding, Discovering and Getting Lost
Available and Accessible
Ubiquitous
Suspect
COTSISSNOW
Malleable
Life Saving
Immortal
Every information problem can be solved with four typefaces.
— Wolfgang Weingart, November 15, 2000
Why is it Worth Doing Well?
Serif and Sans Serif
Serif
Sans Serif
X-Height
Stroke Proportion
Type Size
Type Weight
Word Spacing
Solving Information Problems with Type
Solving Information Problems with Type
Line Length
Leading (line spacing)
Shifting Type
Signaling with Type
Elements of Letters
Steve Jobs hired Paul Rand to do a typographic design for the next logotype.
Who did Palm hire top do the typography on their first product release?
Who is NASA’s typographer?
Could it be you?
A New Aesthetic for Typographers
The form factor for a private information experience will never be much larger than your head.
Dutch style miniaturization is rewarded by the market again.
Privacy and anonymity are increasingly valued.
Screens replace paper as popular rendering platform.
Economy Drives Typographic Change
What role does typography play in the shift of focus from Human Computer Interaction to Human Information Interaction to Human Information Experience?
User interface
Design process
Adoption
Learning
From HCI to HII to HIE
If Only in Better Design Documentation
If Only in Better Design Documentation
Typography Fundamentals | University of California Berkeley | 10 April 2002
We seek pattern involuntarily.
Elements of letters, letters, words, sentences, paragraphs, labels and so on, all form patterns.
Typographic Signals
WeightShiftLine spacingLetter spacingFont CaseItalicsPosition and CompositionContrastColor
Signals
A ready-to-use component.
Type is (Already) Designed
Analyze an Example
Use drawing to indicate the typographic signals of a better design.
A White Board Exercise