what is ux · design look & feel, colours, brand layout, arrangement of buttons interactions...
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WHAT IS UXDEFINING & MEASURING “GOOD” UX
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WHAT IS UX?
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UX ≠ UIUI IS THE TIP OF THE ICEBERG
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USER EXPERIENCEGOOD EXPERIENCE FOR THE USER
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WHY UX?BORN OUT OF NECESSITY
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Businessrequirements
Technologysolution
Customer process &interfaces
UX
Why do projects fail? Why are customers difficult to retain?Status quo: technology drives business process, business process defines experience, UX added at end (if at all)
UX is an afterthought instead of key driver of innovation.
How do you know you’re building the right thing?
“Feature bloat” creates over-complicated products and missed deadlines.
Products are not user-centred, difficult to use.
Customers are not retained.
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A user-centered approach
User Experience (UX)
Engi
neer
ing
(IT) Business
Useful
Usable Desirable
ProfitableFeasible Viable
Start here
Customer is considered from the start.
Feature prioritization based on customer need.
Differentiation based on positive user experience.
Easier to retain and acquire customers.
Successful companies exalt the voice of the user in all facets of their organizations.
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WHAT DO WE MEAN BY GOOD?
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Poor Experience
OK
Amazing
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WHAT DOES IT TAKE TO BE GOOD?
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Poor Experience
OK
Amazing
How do we get here?
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UI
Interaction Design
Information Architecture
Content Strategy
User Research
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THANK YOU