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And why is it essential to Open Source? What is UX?

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Page 1: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

And why is it essential to Open Source?

What is UX?

Page 2: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

Who am I?

Cassidy James BlaedeUX Architect

● Cofounder of elementary (OS) (elementary.io)● Front-end developer at System76 (system76.com)

Page 3: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

What is UX?What it is, why it’s essential to open source,how to ingrain it into your products

Page 4: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

How do we define UX?

Page 5: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

TextbookUX “encompasses all aspects of the end-user’s interaction with the company, its services, and its products.”

—Nielson/Norman

Page 6: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

Textbook“The What, When, Where, Why, and How someone uses a product. As well as Who that person is.”

—Matthew Magain

Page 7: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

In my words:“Why someone loves, hates, or is indifferent to your product.”

—Me

Page 8: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

What UX is Not(though it might contain a bit of)

Page 9: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

UX is not ArtCreated just to evoke an emotion;Just like, someone’s opinion, man.

Page 10: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

UX is not VeneerAdded on later; just for looks.

Page 11: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

UX is not UIJust how the app looks;Theme, widget styles, icons.

Page 12: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

TextbookUX “encompasses all aspects of the end-user’s interaction with the company, its services, and its products.”

—Nielson/Norman

Page 13: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

UX is not UIJust how the app looks;Theme, widget styles, icons.

Page 14: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

UX is not UsabilityJust how “easy” something is;Solely function over form.

Page 15: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:
Page 16: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

UX is not AccessibilityEase-of-use for impairments; optimization for low mobility, blindness, etc.

Page 17: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

What is UX in practice?

Page 18: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

1https://www.td.org/Publications/Magazines/TD/TD-Archive/2014/11/2014-State-of-the-Industry-Report-Spending-on-Employee-Training-Remains-a-Priority2http://spectrum.ieee.org/computing/software/why-software-fails

In Practice: Enterprise“We’re not looking for a strong UX, it just needs to work.”

$1,200/employee training1 instead of UX

5-15% of projects scrapped due to poor UX2

Page 19: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

1https://www.td.org/Publications/Magazines/TD/TD-Archive/2014/11/2014-State-of-the-Industry-Report-Spending-on-Employee-Training-Remains-a-Priority2http://spectrum.ieee.org/computing/software/why-software-fails

5-15% of projects scrapped due to poor UX2

Page 20: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

In Practice: StartupsUX-first, especially to gain adoption

Business strategy is part of the UX

Beyond: to social media, support, ads, etc.

Page 21: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

In Practice: Open SourceScratches my itch; “I understand it, good enough!”

Forcing users to make design decisions

Building without a UX architect

Page 22: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

Zander the Architect

Page 23: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

Zander the Architect :historical renovations :: UX designers : products

Page 24: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

Zander the ArchitectWithout him, they’re screwed.

Page 25: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

Zander the ArchitectWe need UX Architects.

Page 26: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

What UX Should Be

Page 27: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

UX should be the “Why”Not just the “what” of a design, but the “why.”

Reasoning behind the UI

Page 28: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

UX should be StrategyAll the way back to goals and stakeholders

Simplicity, usability, desire

Page 29: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

UX should be PervasiveAlways thinking of the users

Involved at every step

Page 30: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

Why is UX essential to Open Source?

Page 31: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

Compete with Closed Source softwareDoesn’t always cost a lot

Open Source is more agile

Trade ideas with the community

Page 32: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

Be Accessible to AllLower the barrier to entry

Create cleaner UI, docs, and translations

Get out of the way!

Page 33: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

Improve your CodebaseFocused UX = less UI = less code

Less to break

More time to implement features

Page 34: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

And why is it essential to Open Source?

What is UX?

Page 35: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

Ingrain UX into an Open Source project

Page 36: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

UX Architect(s) at the Leadership levelThey ensure UX is pervasive strategy

Success with elementary, GNOME, others

Page 37: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

Hire UX people earlyRemember Zander! You need an architect.

Just as important as paying developers

Page 38: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

Treat UX issues as bugsJust as critical as a segfault!

Need thorough solutions, not ugly hacks

Page 39: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

“If a feature is too hard to use, in the eyes of the user, the feature is broken or doesn’t exist at all.”

—Daniel Foré

Treat UX issues as bugs

Page 40: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

Treat UX issues as bugsJust as critical as a segfault!

Need thorough solutions, not ugly hacks

Page 41: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

Think UX-firstWork your way backwards to the tech

Central tenet of creating a positive UX

Page 42: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

Continue to do UX tasksUX is not a one-time consideration

Always be designing

Page 43: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

Why someone loves, hates, or is indifferent to your product.

What is UX?

Page 44: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

Why is it essential to Open Source?Compete with closed source, be accessible to all, improve your codebase.

Page 45: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

How do you ingrain UX into an Open Source project?UX people in leadership, hire UX people early, treat UX issues as bugs, think UX-first, continue to perform UX tasks

Page 46: What is UX - SCALE 18x · In Practice: Startups UX-first, especially to gain adoption Business strategy is part of the UX Beyond: to social media, support, ads, etc. In Practice:

Q & A

Thank you!