what is wimax? how can industry exploit it? files/fcs_pdfs/events/emerging technologies/et08...how...

July 2008 Samsung Confidential Slide 1

What is WiMax?and

How can Industry Exploit it?

Presented by

Paul Jeffery

Senior Product Manager, Samsung Electronics

[email protected]


Global Status445 offices66 countries 261,000 employees

Global Rankings3 companies listed in Fortune’s Global 500

26 affiliate companiesElectronics (7)Financial Services (6)Trade & Services (7)Machinery & Heavy Industries(6)Not-for-Profit Organizations

FinancialsNet Sales (2006): $158.9BNet Profit (2006): $12.9B

Samsung Group


Samsung Electronics - Business Areas

TV

Monitor

Mobile Phone

Consumer Products IT Products

Mobile Products

Printer

Note PC

Set top Box (IP/Cable/Sat)

Network System ProductsIP PBX

IP VideoPhone

WiMaxSystem

Ref

W/M

DVCMP3

Home Theatre

DVDP

Camera Products

CompactCamera

DSLACamera

Floorcare

Air/Con


(Source : Internal data)

5054

78

85

2002 2003 2004 2005 2006 2007

Global Sales VolumeGlobal Sales Volume

79

103Units: Billions $

Brief HistoryBrief History

Company established

Production of B/W TV sets begin

Cellular telephone system developed

World’s 1st to develop and demonstrate Mobile WiMAX2004

1992

1972

1969

Samsung Electronics – History & Sales trend


History Lesson

Nomadic

Graham BellInvented the

telephone 1876

Fixed

1930’s Style

1960’s Style


History Lesson

1G (TACS) • Invented 1973• Service Launch mid 1980s• Voice Only• Short Battery Life• $4,000 Handset• Expensive Calls

The First Mobile Phone


History Lesson

Nokia's 1011. The worlds first commercial GSM digital mobile phone. Introduced 10th November 1992.

2G (GSM) • Launched 1992• Voice (later SMS)• “Long” Battery Life• “Cheap” Handset• Available to all

Mobile Phones become a Commodity


History Lesson

3G (UMTS) • Standardised 2000• Voice and High Speed Data• Device supports

•Music, Video, Photos, etc• Long Battery Life• “Premium” Handset

Mobile Phones become Fashion Items


Timeline of Developments

1980’s 1990’s 2000’s 2010’s1970’s

Voice Centric

Data Centric

Landlines & Phone Boxes

1G MobileCT2

2G Mobile

3G Mobile

Since 1880

Fixed Broadband

“Hotspot”

WLANNomadic

Dialup Modems

Private Circuits (Nx64, E1 etc)Fixed

Mobile BroadbandMobile

Internet Cafe


Changing Demand for Bandwidth


So What is WiMax?

• Standards Based Mobile Broadband– IEEE 802.16e– WiMax Forum (Wave 1 and 2)

• IP Based– Data Centric

• High Speed– Currently 34Mbps per sector

• Wide Area Coverage– Laws of Physics– To 5km in Rural, but 1km in Urban Areas


and LTE?

• Pre-standardisation• “Long Term Evolution” of 3G/HSDPA• Supported by incumbent operators

– Promise of “upgrade paths”– Backward compatibility

• Likely to be available 2011 onwards• Based on OFDMA and MIMO technologies

which form the basis of WiMax • Possibility of longer term convergence?


WiBro as one profile of Mobile WiMAX

WiBro is a profile of Mobile WiMAXNo need for S/W & H/W change to get Certification

SpectrumRange(GHz)

SpectrumRange(GHz)

BW(MHz)

BW(MHz)

OFDMA , TDD OFDMA , TDD

Band Class1Band Class1

2.3 ~ 2.42.3 ~ 2.4

8.75

5 & 10

8.75

5 & 10


2.305 ~ 2.3202.345 ~ 2.3602.305 ~ 2.3202.345 ~ 2.360

3.5510

3.5510


2.469 ~ 2.692.469 ~ 2.69

5 & 105 & 10


3.3 ~ 3.43.3 ~ 3.4

5710

5710


3.4 ~ 3.83.4 ~ 3.8

5710

5710

ClassClass

FunctionalityFunctionality

Access /DuplexAccess /Duplex

Connection ManagementHandoffPower Management Security

PHY SchedulingQos

etc.


305 Commercial Deployments118 Countries


CoverageCoverage

Seoul including subway

PhoneModem Mobile PC Notebook83% 15% 1% 1%

Mobile TerminalsMobile Terminals

June 2006, Commercial Service in Seoul April 2007, Metro Seoul Coverage2008~, Nationwide Coverage

PerformancePerformance

Call setup success

Call completion

H/O success

99.5%(98% target)

99%(97% target)

99.2%(98% target)

Cluster 1 in dense urban (30th Aug, 2007)

KT: The world’s first Wave1 customer


Commercial Service in 2008- Baltimore, Washington D.C, Chicago

Business Professionals

Vertical Markets

CPE

Embedded PC

Modem

UMPC

• 3C/3S , MIMO• 2.5GHz• 10MHz BW

U-RAS CompactU-RAS Premium• 3C/1S, MIMO• 2.5GHz • 10MHz BW

U-RAS LS3• 1C/omni, MIMO• 2.5GHz • 10MHz BW

Sprint Nextel XOHM Service

Mobile Personal Broadband


2013

U-RAS LS1 (outdoor)• 2C/Omni, MIMO• 2.5GHz• 10MHz BW

2009

U-RAS LS3 (indoor)• 1C/Omni, MIMO• 2.5GHz• 10MHz BW

Feb. '09 July. '09 Mar. '13

TrialService

CommercialService

Nationwide

Various biz model & applications thru open allianceex) Railway, Game, MVNO, etc

59,000 BS, 90% pop. (Mar '13)5.6 million Customers (Mar '14)Main Vendors: Samsung, Fujitsu

UQ Comm in Japan

TokyoYokohama

NagoyaOsaka


Highway

ASN Gateway Standard

ASN Gateway Micro

Various Coverage Solutions

U-RAS Premium3C/3SRack Type

U-RAS Compact1C/3SRack Type

U-RAS Flexible2C/3SDU-RU Type

U-RAS LS12C/OmniBox Type

U-RAS LS31C/OmniBox Type


Smart PhoneM-WiMAX + EVDO + DMBWindows Mobile 6.0

(Oct. '07)

USB Dongle (U100)M-WiMAX + EVDO Windows XP

(Jun. '06)

MID (Evian)M-WiMAX+WiFiWindows XP (4Q. '08)

UMPC (Q1 Ultra)M-WiMAX + WiFiWindows Vista

Express Card (E100)M-WiMAX Wave2Windows XP/Vista (Apr. '08)

USB Dongle M-WiMAXM-WiMAX + HSDPAWindows XP/Vista (Oct. '07)

PC (Q45)M-WiMAX + WiFiWindows XP (Nov. '06)

CPEM-WiMAX + WiFiWindows XP (Dec '06)

PMP (Heracles)M-WiMAX + GPSWindows CE or Linux

(4Q. '08)

PCMCIA cardM-WiMAX Windows XP

(Apr. '08)

(Jun '07)

Various Device Solutions


How Can Industry Exploit WiMax?


How Can Industry Exploit WiMax?

• Spectrum Availability• UK Deployment Models• Legacy services• New services – Think “out of the box”• Savings, savings, savings.


Spectrum Availability

• Ofcom planning Auctions2010 – 2025MHz

15MHz2500 – 2690MHz

190MHz

• 3.5GHz Spectrum already Licensed– UK Broadband, Freedom4 (Pipex)


UK Deployment Models

• Is there room for another “5 Operator” model?

• What about “Private” usage?– Lack of economy of scale

• Wholesale Model seems most likely– One Company Builds Infrastructure– Many Companies buy Access and Resell– “Private” users can create closed user groups

• Sprint / Clearwire deal reflects Wholesale model


Legacy Services

• Private Circuits to remote locations• Dial-up Services

– Point of Sale– Back-up– Remote Logging– Etc.


New services

Think “out of the box”• What would you monitor if cost was < £10 per

month?• Video based security• Secure “critical data” to mobile workforce• Lone-worker Monitor / Safety


InteractiveEducationInteractiveEducation

SurveillanceSafety MonitoringSurveillanceSafety Monitoring

MobilizedSales ForcesMobilizedSales Forces

Shipments TrackingInventory ControlFleet Management

Shipments TrackingInventory ControlFleet Management

Remote MedicalExamination & Prescription

Remote MedicalExamination & Prescription

Tactical NetworkTactical Network

e-Insurance

e-Medical Caree-Safety

e-Education

e-Delivery

e-Military

Vertical Market Applications

Mobilized EmployeesMobilized Employees

e-Government


Savings, savings, savings

• KT currently charge £10 per month for unlimited data, with speeds in excess of 2Mbps in Up and Down links

• BT “Megastream” service incurs £3,500 installation (per end) plus £5,000 to £50,000 per year rental (depending on distance)


Summary

• Mobile WiMax is a disruptive technology– Expect the same impact on Data services as

the introduction of 2G to the voice market.• Cost of communications set to become an

“insignificant” factor.• Industry needs to ready itself

what is wimax? how can industry exploit it? files/fcs_pdfs/events/emerging technologies/et08...how...

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