what is your teams digital strategy
DESCRIPTION
TRANSCRIPT
WHAT’S YOUR TEAM’S DIGITAL STRATEGY?
Strategy = a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result: a strategy for getting ahead in the world
WHAT IS YOUR TEAM’S DIGITAL STRATEGY?
• No magic bullets
• Not just doing “digital” stuff.
• Why are you doing it? What strategic purpose are you fulfilling?
• What do you want “digital” to do for you?
• Technology doesn’t build movements. People do!
WHAT IS YOUR TEAM’S DIGITAL STRATEGY?
Russia’s Digital Plan:
Use currently available tools
(mirstudentov, globalshortfilmnetwork, #FallingPlates)
to empower and envision students and staff to use FB and Vkontakte as part of their evangelism
strategies for reaching their campuses
WHAT IS YOUR TEAM’S DIGITAL STRATEGY?
Russia’s Digital Plan:
Our Catalytic team is attempting to find interested believers to coach and equip, using FB and
Vkontakte advertising along with fanpages and mirstudentov. Alongside of this, our Catalytic
team is taking steps to train and equip Catalytic volunteers to use mirstudentov to run an
evangelistic campaign
WHAT IS YOUR TEAM’S DIGITAL STRATEGY?
Russia’s Digital Plan:
Give intentional strategic leadership and allocate resources toward Digital Strategies,
and make sure that DS thinking is a part of the SLM Strategic Plan
WHAT IS YOUR TEAM’S DIGITAL STRATEGY
Discuss:
How could the components you currently have fit together into a digital strategy?