what is your value?
DESCRIPTION
Slides used for the Skypesession for a guest lecture at the Herzen State Pedagogical University of Russia (Герцен университет)TRANSCRIPT
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What is your Value?
Российский государственный педагогический университет России, Санкт-Петербург
Enschede,31 March 2014 The Netherlands
Ing. Matthijs H.M. Hammer M.Sc.Senior lecturer EntrepreneurshipSchool of Business, Building & TechnologyPhD ResearcherFaculty of Product Innovation Management
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доброе утро!
Goede morgen!
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• Short general introduction
• Theory:• What is talent?• What is a business opportunity?
• Practice:• Create new opportunities
Menu
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What are talents?
Knowledge
Application
Behaviour
Talent
Source: N. Vloon, 2002
Structure
Context
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How do you Distinguish them?
What is the item below?
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Prototyping
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Prototyping• Object or pattern recognition (Matlin, 2002)• Feature-analysis model and recognition-by-
components model (Biederman, 1995)• Combination of attributes associated with an
object or pattern (Solso, 1999)• Methodology of cognitive psychology for talent
identification (Solse, 1999, Bartel & Wiesenfeld, 2013)
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Prototype of a talent
1. You like it to do.
2. It costs you not much effort to do.
3. Peers acknowledge you perform above
average.
Source: Hammer & Vloon, 2014
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What suites You?
• What do You like?• What distinguishes You?• What is appreciated?
Problem:
You don´t know for yourself.
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Identify Your talents
• Use tools as:– 360° Feedback– Personal SWOT– Explicit Your context
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Development of Talents
• Training in the same context, maintain the talent.
• Training in a different (future orientated) context, increase the talent, makes it more valuable.
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Solves customer problems
Positive net cash flow
Manageable risk
Superior product
Change industry
Prototype of Business opportunity
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Task1. Make small groups
2. Identify situations for new business opportunity
1. Solves customer problems
2. Positive net cash flow
3. Manageable risk
4. Superior product
5. Change industry
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Do it!
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Спасибо за внимание
Thank You for your Attention