The institution I might distribute my Music Magazine too

The institution I may distribute my music magazine to is Bauer Media

This is because; firstly they are a well established institution which means that they are extremely reliable and trustworthy. Secondly I feel that as they are globally recognised they can market my magazine in a number of different countries therefore targets a mainstream audience as opposed to distributing in the UK only which limits distribution. Thirdly as Bauer Media do not or have not yet distributed a R&B music magazine I think that them investing in my magazine will help them to become even more known. It could be a huge opportunity for them as globally the population is quite young and the majority of youngsters do listen to R&B music. Bauer Media also have years of experience therefore they know what exactly sells and what doesn’t.

Bauer Media is the largest privately owned publishing group offering over 300 magazines in 15 different countries as well as online and TV and Radio Stations. Bauer Media is mainly based in the UK. Bauer works on the principles of “Our strategy is to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want.” (Quoted from the Bauer

Key Points about my magazine.

• Target audience 14-24

• Target audience: male and female.

• R&B Genre