What kind of media institution might distribute your media product and why?

Conglomerates

A media conglomerate, media group or media institution is a company that owns large numbers of companies in various mass media, for example radio/television etc. Conglomerates are also known as the BIG 6.

Conglomerates are large that they have the ability and financial support to create quality films that the audience is satisfied with rather than Independent film companies. They also have more contacts which enables the product they are selling to be more recognised.

For example: Walt Disney is the most profitable media company. They have profit of $4.8 billion and a revenue of $40.89 Billion. In 2012 the film ‘The Avengers’ grossed $1 billion worldwide in 19days.

However, since conglomerates are mainly about making money, and if previous story lines have interested the audience, usually they will recycle old story lines and to catch the viewer even though, they may have seen something similar before.

Independent Film Companies

Independent film is a smaller production company with a specific target audience and have a must smaller budget for production than a conglomerate.

Indie films storyline is more varied as it has fresh items unlike conglomerate which reuse their storylines often.

However, financial backing for the production is a problem, problems arise during production due to a more limited budget and may be hard to hire certain actors for a certain amount. Also another issue would be that indie films have less connections which means it would take longer to distribute the film to the audience.

Working Film have created many films which have been collaborated with Universal Pictures which allowed their movies to be targeted at a wider target audience than what they would have usually.

Film Distributor & Major Distribution Company

A film distributor is company which releases a movie to the public either theatrically or for home viewing (DVD, Video-On-Demand).

A major film studio is a production and distribution company that releases a substantial number of films annually and consistently commands a significant share of box-office revenues in a given market.

Evaluation

Our media product would be distributed by an Independent film company. This would be for many reasons. Mainly because our budget was low and didn’t put any money towards the making of the film. Also the equipment we used is not as advanced as what conglomerates would use. The storyline we chose isn’t recycled so we would want our work to be unique unlike the Big 6.

Evaluation

Our media product would be distributed by an Independent film company. This would be for many reasons. Mainly because our budget was low and didn’t put any money towards the making of the film. Also the equipment we used is not as advanced as what conglomerates would use. The storyline we chose isn’t recycled so we would want our work to be unique unlike the Big 6.