What kind of media institution might

distribute your media product and why?

• To answer this question I first found out what a media institution was.

• A media institution is an established, often-profit based organization, that deal in the creation and distribution of advertising, entertainment and information services.

Examples of media institutions

Bauer Media

Bauer Media is a major media institution that has under its belt more than eighty influential media brands; spanning a wide range of interests, including GRAZIA, Closer, MCN, FHM, Magic 105.4, Kiss 100, Kerrang! And Q.

Q - the UK’s best selling music monthly magazine.

Q is a magazine that is all about the music, it is written mainly for men also

Kerrang magazine is the world's largest weekly music magazine

Kerrang is designed for music fans who have a passion for rock

IPC media

• IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men

NME is a brand that has gained success across a heap of different mediums; the magazine, nme.com, NMETV, NME Radio and the brand's live events and awards, NME reaches over one million music fans every week. NME is also the longest published music weekly in the world

Uncut is the UK’s most authoritative music and movie magazine. Uncut celebrates all that is great in rock and film, both new and old, cult and classic.

I want IPC media to distribute my magazine

• This is because nowadays its not just magazines that give you media attention and readership, you need to use other methods, like tours, sponsoring big events, websites and IPC have done this very well with NME

• IPC are also my best option I feel because the advertisement from a corporation as big as this would be simply unreal

• Also as the company is inter linked with plenty of other magazine i feel the exposure gained will be beneficial.

• As IPC also owns other magazines it is clear that they know what they are doing and i am happy to trust them with my music magazine. They reguarly hit readers of 26 million a week and so a wise when it comes to distribution and publishing