WHAT KIND OF MEDIA

INSTITUTION MIGHT

DISTRIBUTE YOUR

MEDIA PRODUCT AND WHY?

SUMMARY

BEFORE I ACTUALLY ANSWER THAT QUESTION I WILL SUMMARISE THE MEDIA INSTITUTIONS AND PUBLISHING COMPANIES

MEDIA INSTITUTIONS AND PUBLISHING COMPANIES

• EMAP

• IPC

• BAUER

EMAP

• EMAP WHICH IS SHORT FOR EAST MIDLANDS ALLIED PRESS IS A VERY WELL KNOWN GROUP OF THE BRITISH MEDIA THAT FOCUS ON MAGAZINES AND IS KNOWN AS THE TOP RIGHT GROUP.

IPC

• THE IPC WHICH IS SHORT FOR INTERNATIONAL PUBLISHING CORPORATION IS OWNED BY TIME INC AND IS A CONSUMER BASED MAGAZINE OVER THE UK WITH RECORDS OF SELLING WELL OVER 350 MILLIONS OF COPIES EACH YEAR.

BAUER

• THE BAUER IS A MEDIA COMPANY STATIONED AT HAMBURG IN GERMANY AND IS KNOWN FOR OPERATING IN 16 COUNTRIES WOULD WILD AND SELLING 38 MILLION MAGAZINES A WEEK ( YOU MAY KNOW THIS COMPANY AS THEY SELL MAGAZINE SUCH AS Q AND KERRANG )

ANSWER• SO NOW YOU KNOW THE INSTITUTIONS THAT ARE AVAILABLE I WILL ANSWER

THE QUESTION. I THINK THAT FOR ME THAT THE BAUER MEDIA COMPANY WOULD DISTRIBUTE MY MAGAZINE AS THEY HAVE TWO VERY WELL KNOWN MAGAZINE FOR A CERTAIN GENRE WHICH IS PUNK AND CLASSICAL, HOWEVER WITH MY AMAYA MAGAZINE I BELIEVE THAT THEY CAN BE MORE SUCCESSFUL SELLING A MAGAZINE THAT IS MORE GENERAL TO THE CONSUMER AND I ALSO HAVE STATISTICS PROOF FROM MY QUESTIONERS AND AS THEY DO NOT HAVE AN R&B BASED MAGAZINE I THINK THAT AMAYA WOULD BE A HUGE ASSET.