What Kind of Media Institution

might distribute

your media product and why?

Publishing?Publishing?

• Publishing is…

the process of production and dissemination of literature or information - the activity of making information available for public view

Publishing – Who?Publishing – Who?• To publish my magazine I will use the same form type of company which

similar magazines to mine use. This includes NME.

• http://www.ipcmedia.com/contacts/index.php?lookuptype=MAGAZINE&lookup=621 NME are published by a company called IPC Media and are in charge of advertising, publishing, marketing or licensing and syndication.

• As this is similar to my magazine and is shown to be successful, my magazine will therefore use the same company.

• Advertising- Getting the magazine known to the public• Publishing- The physical printing process of the magazine• Marketing/Licensing- Linked to advertising, anythnig from TV ad’s to posters• Syndication

Publishing - Why?Publishing - Why?

• The reason for publishing is…In order to get the magazine out into the retailers

of the magazines most suited style

StockistStockist

• My magazine would stock in

• Petrol Station• Supermarkets• Specialist Magazine stores• Caféé• Airports

Magazine BuyersMagazine Buyers

• In supermarkets it is most likely that buyer is to be parents. Therefore the magazine must appeal to parents as well so they buy it

• People have have a pure interest in the type of issue created.

• People who like to find out the latest bands of that selected genre of the month

• People buying just for fun/someething to read

AdvertisingAdvertising

• Bill boards• Tv (not likey as expensive)• Radio• Bus Shelters

• Viral Marketing- funny clip? Advertising through email

Use of advertising agency Clear Channel

Media 2.0Media 2.0

• Getting people involved with the magazine.

• Getting them to write their own reviews, special area created for public to fill space

• A Vote of top songs etc