what lady gaga can teach us about marketing rec programs
TRANSCRIPT
What
LADY GAGACan Teach Us About
Marketing Rec Programs
GETS ITShe
Right
@camphacker
TKS JACKIE HUBA
1%Do something
of importance
a place for all little
monsters:
to gather,
to create,
to share, and to inspire
MISSION: CHANGE THE WORLD
http://ladygaga.wikia.com/wiki/Haus_of_Gaga
ACCESS TO HER = VALUE
MY QUESTION TO YOU:
NEWAcquiring
participants
NEWAcquiring
OLDRetaining
onesparticipants
OLDRetaining
ones
Customer LIFETIME VALUE?
C.L.V.
$16,000
$16,000$80,000
x REFERRALS (x REFERRALS)
What Percentage of
$80,000
What % from
WOM ?
NEWAcquiring
1%ersRewarding
participants
NEWAcquiring
partici -pants
1%ersRewarding
Who is your
1% CUSTOMER ?
Your1%’ers
Passionate RECOMMENDERS
Passionate RECOMMENDERS
Believe in your progs
Passionate RECOMMENDERS
Believe in your progs
Gift progs to others
Passionate RECOMMENDERS
Believe in your progs
Gift progs to others
Speak up
Passionate RECOMMENDERS
Believe in your progs
Gift progs to others
Speak up
Forgive you
Passionate RECOMMENDERS
Believe in your progs
Gift progs to others
Speak up
Forgive you
Do NOT want to be bought
Passionate RECOMMENDERS
Believe in your progs
Gift progs to others
Speak up
Forgive you
Feel part of it
Do NOT want to be bought
Meaningful experiences and interactions are what we all long
for and seek out.
@JackieHuba
The Magic of
LADY GAGA
A product or a service doesn't create an emotional connection…
PEOPLE DO
WHAT IS THE THING THEY VALUE MOST?
THATGIVE THEM
More TIME WithFamily
More TIME WithFamily
Less Stress
More TIME WithFamily
Less Stress
Enrich Their Child’s Life
More TIME WithFamily
Less Stress
Enrich Their Child’s Life
Be A Good Parent
More TIME WithFamily
Less Stress
Enrich Their Child’s Life
Be A Good Parent
Social Status
Passionate RECOMMENDERS
Believe in your program
Gift your programs to others
Speak up
Forgive you
Feel part of it
Do NOT want to be bought
INTERVIEW THEM
Treat them as if you are
they are your Black Card customers
HOW DO WE GIVE THEM…
1More Time
WITH FAMILY
WHAT DO YOU THINK?
2Less
STRESS
WHAT DO YOU THINK?
3
Enrich Their
CHILD
WHAT DO YOU THINK?
4Be A
GOOD PARENT
WHAT DO YOU THINK?
QUESTIONS?
30 minFree
Online Eval
5
Social
STATUS
camphacker.tv/otc-app
