Kotler (Chapter-15)

What major type of marketing intermediaries occupy this sector ?

Contents

Types of marketing intermediaries are:

•Retailers•Wholesaling•Logical organization

Retailing

Retailing includes all the activities in selling goods or services directly to final consumers for personal, non-business use.

Non Store Retail Types

• 1) Direct selling 2) Direct Marketing

• 3) Automatic Vending 4) Buying service

Largest Retailer

Wholesaling

• Wholesaling includes all the activities in selling goods or services to those who buy for resale or business use.

Wholesaling

• It excludes farmers and manufactures because they are engaged primarily in production, and it excludes retailers.

Types of Merchant Wholesalers

Market Logistics

Market Logistics includes planning the infrastructure to meet demand, then implementing and controlling the physical flows of materials and final goods from points of origin to points of use, to meet customer requirements at a profit.

Examples: Market Logistics

Summary

• Types of Retailers: The major types of Store Retailers, Nonstore Retailers, Rorporate Retailing and Franchising

• Types of wholesalers: Merchant wholesalers, brokers and agents

• Major Market Logistics

Disclaimer:

• Created By: Sitanshu Gandhi, SIT Pune.

During an Internship by Prof. Mathur, IIM Lucknow.www.IIMInternship.com