Chapter 15

Managing Retailing, Wholesaling and Logistics

Vishal YadavGHRCEM, Amravati

What major types of marketing

intermediaries occupy this sector ?

Retailing Wholesaling

Logistics

A retailing includes all the activities in selling goods or services directly to final consumers for personal, non-business use.

A RETAILER is any business enterprise whose sales volume comes primarily from retailing.

Types of Retailers1.Store Retailers2.Non-store Retailers3.Corporate Retailing and Franchising

Corporate and franchising retailing

These organizations achieve economies of scale, greater purchasing power, wider brand recognition, and better-trained employees than independent stores can usually gain alone

Wholesaling includes all the activities in selling goods or services to those who buy for resale or business use.

Major Wholesaler types

1.Merchant wholesaler2.Full-service wholesaler3.Limited-service wholesalers4.Brokers and agents5.Manufactures and retailers 6.Specialized wholesalers

Market Logistics includes planning the infrastructures to meet demand, then implementing and controlling the physical flows of materials and final goods from point of origin to points of use, to meet customer requirement at a profit

Logistics include:1. Order processing 2.Ware Housing3. Inventory 4.Transportation

Created by – Vishal Yadav, GHRCEM, Amravati

During an internship by Prof. Sameer Mathur, IIM Lucknowwww.IIMInternship.com