what major types of marketing intermediaries occupy this sector
TRANSCRIPT
RETAILING
What is Retailing?Selling Goods or Services directly to finalcustomers for personal non business use
RETAILING
What is Retailing?Selling Goods or Services directly to finalcustomers for personal non business use
Who Are Retailers?Any business enterprise whose sales volume
come primarily from retailing
WHOLESALING
What is Wholesaling?Selling goods and services to thosewho buy for resale or business useexcluding primary producers andretailers
DIFFERENCE BETWEEN RETAILERS AND WHOLESALERS
- Wholesalers pay less attention to promotion,atmosphere, and location than retailers
- Wholesale transactions and trade area are largerthan Retailers’
- Government norms are different for both
MERCHANT WHOLESALERS
Full Service Wholesalers:Carry Stock, Maintain sales force, Offer Credits,Make Deliveries, Provide management assistance
Limited Service Wholesalers:Cash & Carry, Drop Shipper, Truck Jobber
Rack Jobber, Mail Order
MERCHANT WHOLESALERS vs
AGENTS
Merchant Wholesalers Agents
Independently Owned Independently Owned
Take Title Do Not Take Title
Limited Service
MARKET LOGISTICS
Marketing logistics involve planning,delivering, and controlling the flow ofphysical goods, marketing materialsand information from the producer toa market as necessary to meet customerdemands while still making asatisfactory profit