what major types of marketing intermediaries occupy this sector?

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Managing

Retailer

Wholesaler

CHAPTER 15

Managing

Retailer

Wholesaler

Is like Puzzle

What major types of marketing intermediaries occupy the sector?

When you grow

you need support

MISSING

PIECE

Provide you support

Intermediaries

Retailers

Retailers

All LOCAL STORES you buy from

• Specialty store: Narrow product line. The Limited, The Body Shop. • Department store: Several product lines. JCPenney, Bloomingdale’s. • Supermarket: Large, low-cost, low-margin, high-volume, self-service store

Kroger, Safeway. • Convenience store: Small store in residential area, often open 24/7, limited

line of high-turnover. 7-Eleven, Circle K. • Drug store: Prescription and pharmacies, health and beauty aids.

CVS,Walgreens. • Discount store: Standard or specialty merchandise; low-price, low-margin,

high-volume stores Walmart, Kmart. • Hard-discount store: A more restricted merchandise mix than discount

stores but at even lower prices. Aldi, Lidl, Dollar General Dollar. • Off-price retailer: Leftover goods, overruns, irregular merchandise sold at

less than retail. TJ Maxx; Costco. • Superstore: Huge selling space . Carrefour

RETAILERS

WHOLE SALERS

WHOLE SALERS

THE LOCAL BIG MARKET GUYS

LOGISTIC Organisation

LOGISTIC Organisation

The INVENTORY MANAGEMENT guys

INTE

RMED

IARI

ES

RETAILERS Store retailers, Nonstore retailers, corporate retailers

WHOLESALERS

Merchant wholesalers, brokers, agents

LOGISTICS

ORGANISATION