what makes a business (and digital marketing agency) succeed?
DESCRIPTION
Refreshed Media is a UK based digital marketing agency founded by Simon Melaniphy in 2003. This talk was delivered to students at Bournemouth University in 2009, highlighting the challenges and lesson learned in growing from a back bedroom to £2m turnover in 4 years.TRANSCRIPT
Simon [email protected] 01202 41 41 01
Today’s session
1.What’s it like to run a business?
2.What makes success?
3.What helped make Refreshed
4.Your questions
The Emerge Group
• 35 year old shareholder & MD Refreshed Media
• GCSE business studies & A-level • BSc Software Engineering
• Businesses• pinboards // promo company• run club nights• DJ agency• headphone boosters• Impact Internet Services• Refreshed Media
Simon Melaniphy
About Refreshed Media…
Full service
• Established 2003.
• 15 professionals covering the digital marketing mix
• Bournemouth based.
Award winning
• 2 x Interactive Media Awards 2007.
• 2 x Interactive Media Awards 2008.
• Web awards 2007 “outstanding achievement”.
• NMA Top 100 Agencies 2008: Top 5 in South West
• “Trade facing website of the year” at Travel Trade
Gazette awards
The Emerge Group
Refreshed Media is proud to be part of The Emerge Group.
A group with income of over £30m
The Emerge Group have offices in:
- Bournemouth (head office) - Reigate - Manchester - Edinburgh
The Emerge Group
Welcome to our World;Examples of our WorkSome clients
BBC Radio 1 Interactive Video Campaign
RM Interactive Game and Facebook Application
Complete Cruise Solution
Meetdraw
Welcome to our World;Examples of our WorkWhat’s it like to run
a business?
The Emerge GroupWhat’s it like to run a business?
Welcome to our World;Examples of our WorkWhat makes
success?
The Emerge GroupWhat 4 qualities helped these people achieve?
Vision
Belief
Determination
Passion
The Emerge GroupStart with the end in mind
…but enjoy the journey…and celebrate!
The Emerge Group
Product specialist
The Team – !!!!!!!! MASSIVELY IMPORTANT !!!!!!!!
Sales / Marketing /
Account Management
Accounting & administration
Leadership & vision
The Emerge GroupKeep Learning
“Delayed gratification”
The Emerge GroupKeep Learning
• From technician to entrepreneur
• Build systems
The Emerge GroupKeep Learning
• “There is always a way if you’re committed”
• “The path to success is to take massive, determined action”
• “Stay committed to your decisions, but stay flexible in your approach”
• “Setting goals is the first step in turning the invisible into the visible”
• “Passion is the genesis of genius”
• Watch for plateaus
The Emerge GroupKeep learning
The Emerge GroupKeep Learning
The Emerge GroupKeep Learning…from a mentor?
The Emerge GroupGrow your network
The Emerge GroupYou don’t need money (well perhaps a little!)
Welcome to our World;Examples of our WorkThings that helped
make Refreshed
The Emerge Group
• Do what you love and what you’re best at….
• Clients love it!
• Makes the hard times easier
Passion!
The Emerge GroupLook big from the start!
The Emerge GroupFocus!
The Emerge GroupGreat Team!
The Emerge GroupSales & Marketing!
The Emerge GroupGood accounting and forecasting!
The Emerge GroupWork hard!
Welcome to our World;Examples of our WorkSummary
The Emerge Group
1. Can you do it? Yes! But do you really want it?
2. Keep learning
3. Sales is as important as the product
4. Build the team
5. Keep passionate and enjoying it
The most important bits
