what makes a business brandable?
TRANSCRIPT
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This 5 Minute Webinar™ Sponsored By
What Makes a Business Brandable?How your business’ blogging efforts can make a difference in your success!
Presented by Sarah Klenke of Wizard of Ads
cranberry.com/5minutes #5minutes
WHAT ISTHE BIG IDEA?
Have you ever hada slogan or jingle
stuck in your head?
This is a brandable chunk that has
worked!
Find the chunks that make a business brandable• Branding is vital to business exposure and creating
success.
• Most people think of brandable chunks as only logos and slogans, but they are more than that.
• Brandable chunks are what customers remember when they have a need, leading them straight to a specific brand.
• Brandable chunks are branding genius, giving your business an unlimited amount of branding options.
@sarahklenke
5 MINUTE FACT #144% of US millennials consider themselves loyal to the brands that they purchase from.
NUTS &BOLTS
What are brandable chunks?
Wizard of Ads definition:A brandable chunk is a memorable phrase that becomes associated with a business.
“Branding is what you do, not what you call it!” - Jason Cohen
So slogans and jingles, right?No quite, most brandable chunks aren’t slogans or jingles. Those are just the most recognizable.
5 MINUTE FACT #2Studies show that most businesses fail to consider their target customers when they develop their brand values.
NUTS &BOLTS
Types of brandable chunks
Slogans and Jingles are the most recognizable brandable chunks. They are the easily identified through our personal experiences.
Consistent Phrases are another type of brandable chunk. Your business uses these in it’s website copy, blogging, TV ads, radio commercials and even in print advertising! These should be both unique and relevant to your company!
“Brandable chunks are a memorable phrase that becomes associated with a specific brand.” - Roy H. Williams
5 MINUTE FACT #3Relational branding literally increases the emotional attachment that loyal customers have with a brand!
NUTS &BOLTS
What are the keys to great brand able chunks?
Relatable
“Your brand is what other people say about you when you’re not in the room.” - Jeff Benzos
Memorable
Diverse Unique
Relevant Recallable
WHY ITMATTERS
This is when a customer recalls a specific product or brand based on the brand-able chunks they have been exposed to. The sooner a business is recalled the higher their odds of a customer purchase!
Customer Recall
This is being the first business to be recalled by a customer when they need your service or product. The better the brandable chunks, the more leads they will ultimately drive!
Prime Mental Real Estate Blog & Subscribers1 2 3
5 MINUTE FACT #4
Brandable chunks are interchangeable and easily placed together to create in-depth copy. Having 15-20 unique brandable chunks makes branding easier and more effective!
Your brand is what people perceive based on their own experiences and word-of-mouth from sources they trust.
ThankYou!
ThankYou!
JOIN USYou can visit my website at sarahklenke.com or follow me on Twitter @sarahklenke for more online marketing tips and tricks! Or email me at: [email protected]
Visit sarahklenke.com
Go to the “Contact” page
Talk to me about your business!
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