what makes a good website? how mobile devices change higher education today for tomorrow?
TRANSCRIPT
What makes a good website?
How mobile devices change higher
education today for tomorrow?
EDUNIVERSAL WORLD CONVENTION 2014
5 questions
How will you get people to your website?
Who will be coming to the site?
What question will my visitors have?
What do you want your visitors to do?
How do my visitors like to stay in touch?
5 rules
1
USER EXPERIENCE
Usability
Design
Utility
Accessibility
Ergonomics
Performance
Marketing
Human factors
Interoperability
2
SEARCH ENGINE
OPTIMIZATION
(SEO)
Content
Page Rank
GoogleAnalytics
Local
Target
Search
Keyword
3
DYNAMIC
Database
SQL
TemplateSeparation
Medias
Update
Versioning
4
MAINTENANCE
CMS
Collaboration
ContentRules
Team
Support
Workflow
Update
5
WEB HOSTING
DISPONIBILITY
Storage
24/7Server
Files
Data
Cache
Security
Who is using the Internet?
2 991 900 000Internet user in the world
(via fixed connections)
Around 40% of the world population has an internet
connection today.
In 1995, it was less than 1%.
The number of internet users has increased tenfold
from 1999 to 2013.
The first billion was reached in 2005. The second
billion in 2010. The third billion will be reached by the
end of 2014.
1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013
1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014
0
750 000 000
1 500 000 000
2 250 000 000
3 000 000 000
So
urc
e : I
nte
rne
t L
ive
Sta
ts
Global digital statistics
7,26BILLION
Urbanization : 53%
TOTAL
POPULATION
ACTIVE
INTERNET USERS
(via fixed connections) ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL ACCOUNTS
2,99BILLION
Penetration : 42%
2,03BILLION
Penetration : 28%
3,63BILLION
Penetration : 50%
1,56BILLION
Penetration : 22%
So
urc
e : W
e a
re s
ocia
l
Platform comparison : mobile devices around 35% of
global traffic
WORLDWIDE STATS
from January 2013 to October 2014
So
urc
e : S
tat C
ou
nte
r
Mobile growth stats
3There are 3 times as many mobile
phones in the world as there are
computers.
1BILLION
In China alone, there are already over 1 billion
mobile subscriptions.
By the end of 2015, about half à
trillion apps will have been
downloaded.60
Young adults typically check their smatphones
60 times per day.500
BILLION
2015Mobile growth is unlikely to subside. By 2015 there will be 20 times more content, 15 times more apps
and quadruple the mobile transactions compared to four years earlier.
So
urc
e : I
BM
–A
sm
art
pla
ne
t
About the mobile consumers
So
urc
e : O
ur
mo
bile
pla
ne
t –
Go
og
le th
inkin
sig
ht
Demographics
11-15 yo | 6,50%
16-25 yo | 25,90%
26-34 yo | 23,10%
35-49 yo | 24,90%
50-65 yo | 14,60%
About the mobile consumers
So
urc
e : O
ur
mo
bile
pla
ne
t –
Go
og
le th
inkin
sig
ht
Mobile users perform actions after a local information search
46% 59%
16% 34%
CONTACT VISIT
SOCIAL PURCHASE
Axes for the mobile market
Mobile application
Mobile version website
Responsive design
Conclusion
UX + SEO + DYNAMIC + MAINTENANCE + WEB HOSTING
=
GOOD WEBSITE
MUST CHANNEL & GROWING
MOBILE DEVICE
