what makes a great product manager?
TRANSCRIPT
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What makes a Great Product Manager?
David PinchesTarigo
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David Pinches
Mainframe to Mobile
UK & InternationalSME
&Enterprise
TechTo
Commercial
LeedsMarsLotusSPCQSP
SAGEIRIS
Scott LogicOAK
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Introduction Product Managers – Mixed Origins Product Management – Skills Matrix What Gets In The Way Discussion Download the Skills Matrix
Agenda
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Sales • Sales• Pre Sales
Tech• R&D• Support/
Services
External
• Customer• Channel
Routes to Product Management
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Skills, Attributes, Experience
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Skills, Attributes, Experience
Product KnowledgeBUT
Market KnowledgeBUT
Analytic Skills
Commercial Acumen
ListeningCommunication
Persuasion
Confidence through Evidence
High and Detailed Level Operator
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KnowledgePM Experience & SkillsCommercial AcumenOther Key Skills
4 way matrix
Product Manager – Skills Matrix
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Product Management – Experience & Skills
Now 1-10
Desired1-10
Knowledge and use of a PM Methodology / ProcessMarket Orientated / Evidence Based
Driven by Self Opinion
Ability to Operate at Senior Level
Organisational / Project Management
Product Management – Skills MatrixKnowledge Now
1-10Desired1-10
Target Market
Market Needs
Product Knowledge Functional Breadth & DepthTechnical Knowledge
Competitive Knowledge
Commercial Acumen Now 1-10
Desired1-10
Managing Product as a Business
Building Business Case
Pricing Skills & Experience
Product Marketing SkillsAnalytical Skills
Other Key Skills Now 1-10
Desired1-10
Collaborative Working
Negotiation
Prioritisation
Communication
Leadership
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Experiences• Product Use• Market Immersion• Awareness of Trends• Business/Commercial
Skills• Communication - all
levels• Analysis/Priority
Mgmt• Evidence based• Multi Tasking
DP Preferences
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Product Management – Experience & Skills
Now 1-10
Desired1-10
Follow Methodology
Total Market Orientated
Self opinion driven
Operate at senior level
Evidence based
What stops a PM developing and / or using these skills?
Knowledge Now 1-10
Desired1-10
Market
Market Needs
Product Knowledge Functional Breadth & DepthTechnical Knowledge
Commercial Acumen Now 1-10
Desired1-10
Revenue or P&L mix understandingBusiness case / plan skills
Pricing skills
P&L
Other Key Skills Now 1-10
Desired1-10
Collaborative
Negotiation
Prioritisation
Presentation
ProductGuru
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What should product managers not do?
Work Outside The Definition of the Role
The Role Agreed & Continuously Reinforced
by the Executive Team
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PM
Support
R&D
Pre Sales
Prod Mkt
Need to spread the load
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Clearly Defined & Understood Role Reinforced by PM Leadership Develop knowledge / skills around the
matrix Spread the load – A piece at a time Assess yourself and monitor progress
Conclusion
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Discussion
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What Nextwww.productmanagementcentral.com