what makes ios apps successful?

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What Makes iOS Apps Successful?

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Page 1: What Makes iOS Apps Successful?

What Makes iOS AppsSuccessful?

Page 2: What Makes iOS Apps Successful?

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Although Google Play gets 100% more downloads than the App Store, the average iOS app brings 400% more revenue than its Android version

Page 3: What Makes iOS Apps Successful?

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IOS ADVANTAGES ALSO INCLUDE

• Limited set of devices to test an app against (no fragmentation)

• Shorter dev time (Android apps require 38% more coding on average)

• Clear app submission guidelines

• Lower dev costs (Android app development is 30% more expensive)

Page 4: What Makes iOS Apps Successful?

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Want to dominate the App Store charts? Here’s what makes iOS apps successful

Page 5: What Makes iOS Apps Successful?

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EXCELLENT PERFORMANCE

Page 6: What Makes iOS Apps Successful?

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HERE’S WHY APPLE REJECTS 30% OF APPS

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8

10

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1614

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65

4 4 43 3 3

(%)

Page 7: What Makes iOS Apps Successful?

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MAKE SURE YOUR APP• Doesn’t crash or have undocumented features

• Is not beta

• Backs up app data and sticks to the 100 MB storage policy

• Doesn’t use non-public APIs or download/execute code

• Asks for user consent before delivering push notifications

• Uses proper authentication

Page 8: What Makes iOS Apps Successful?

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FOCUS ON USER EXPERIENCE

Page 9: What Makes iOS Apps Successful?

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GOOD IOS APPS

• Fit the screen of any iOS device

• Make use of touch controls

• Have large controls (at least 44 x 44 points)

• Use legible fonts (at least 11 points)

• Align text, images and buttons

• Avoid text overlapping

• Employ HD images

Page 10: What Makes iOS Apps Successful?

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HARD WORK WILL PAY OFF

1 3 5 7 9 11+0

5

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85

3 2

35

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53 2

23

iOSAndroid

iOS vs Android App Retention(%)

* number of times an app is used

Page 11: What Makes iOS Apps Successful?

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RIGHT MONETIZATION MODEL

Page 12: What Makes iOS Apps Successful?

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BEST WAYS TO MONETIZE IOS APPS

• Freemium

• Advertising

• Sponsorship

• Affiliate sales

• Upfront payments

• In-app purchases

Page 13: What Makes iOS Apps Successful?

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CHOOSE THE RIGHT STRATEGY

Games Social Networking News Music Education Productivity0

10

20

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60

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90

10090 88

95

65

3429

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31

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04 1 1

Free, IAPPaidPaid, IAP

iOS App Revenue Share(%)

* by type of an application

Page 14: What Makes iOS Apps Successful?

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VALUE AND INNOVATION

Page 15: What Makes iOS Apps Successful?

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TOP 5 PAID IOS APPS OF 2016

• Heads Up! (clever party game created by Ellen DeGeneres; makes $ 100 thousand per month)

• Face Swap Live (uses face recognition technology; gets 8.6 million monthly downloads)

• Minecraft: Pocket Edition (popular game franchise; over 30 million downloads)

• Facetune (Photoshop-like photo editing app; 3+ million downloads)

• KIMOJI (created by Kim Kardashian; offers custom icons for messengers; over 42 million downloads)

Page 16: What Makes iOS Apps Successful?

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Successful iOS apps either use cutting-edge technologies like AI and AR (Pokemon GO says “Hi!”) or bring real value to users. Fun is a value, too

Page 17: What Makes iOS Apps Successful?

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WANT TO CRASH THE APP STORE?

• Validate your app idea

• Monitor App Annie to get to know your rivals and define app features that will set you apart

• Choose the right monetization strategy

• Address a reliable iOS app development company

• Don’t have enough money? Build MVP and find investors for your app

• Invest in marketing

Page 18: What Makes iOS Apps Successful?

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DEVELOPMENT FACILITIES

76A Masherova Ave,220035, Minsk, Belarus+375 17 306 48 42+375 29 348 44 44

REPRESENTATIVE OFFICE

425 Market Street,San Francisco, CA, 94105

+1 888 414 [email protected]

Sources:

https://developer.apple.com/design/tips/http://r-stylelab.com/company/blog/mobile-technologies/how-to-get-app-store-approvalhttps://www.statista.com/chart/1733/app-monetization-strategies/http://r-stylelab.com/company/blog/mobile-technologies/mobile-app-development-trends-for-2017-beyondhttps://www.slideshare.net/R-StyleLab/how-to-get-app-store-approval