what makes ios apps successful?
TRANSCRIPT
What Makes iOS AppsSuccessful?
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Although Google Play gets 100% more downloads than the App Store, the average iOS app brings 400% more revenue than its Android version
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IOS ADVANTAGES ALSO INCLUDE
• Limited set of devices to test an app against (no fragmentation)
• Shorter dev time (Android apps require 38% more coding on average)
• Clear app submission guidelines
• Lower dev costs (Android app development is 30% more expensive)
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Want to dominate the App Store charts? Here’s what makes iOS apps successful
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EXCELLENT PERFORMANCE
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HERE’S WHY APPLE REJECTS 30% OF APPS
Incon
sisten
t des
cripti
onBug
s
Poor U
I des
ign
Plagiar
ism
Mislea
ding d
escri
ption
Use pe
rsona
l data
Incorr
ect m
etada
ta
Inapp
ropria
te rat
ings
App na
me mism
atch
Use of
third
-party
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ces
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1614
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65
4 4 43 3 3
(%)
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MAKE SURE YOUR APP• Doesn’t crash or have undocumented features
• Is not beta
• Backs up app data and sticks to the 100 MB storage policy
• Doesn’t use non-public APIs or download/execute code
• Asks for user consent before delivering push notifications
• Uses proper authentication
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FOCUS ON USER EXPERIENCE
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GOOD IOS APPS
• Fit the screen of any iOS device
• Make use of touch controls
• Have large controls (at least 44 x 44 points)
• Use legible fonts (at least 11 points)
• Align text, images and buttons
• Avoid text overlapping
• Employ HD images
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HARD WORK WILL PAY OFF
1 3 5 7 9 11+0
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85
3 2
35
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10
53 2
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iOSAndroid
iOS vs Android App Retention(%)
* number of times an app is used
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RIGHT MONETIZATION MODEL
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BEST WAYS TO MONETIZE IOS APPS
• Freemium
• Advertising
• Sponsorship
• Affiliate sales
• Upfront payments
• In-app purchases
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CHOOSE THE RIGHT STRATEGY
Games Social Networking News Music Education Productivity0
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10090 88
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3429
8 5 5
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04 1 1
Free, IAPPaidPaid, IAP
iOS App Revenue Share(%)
* by type of an application
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VALUE AND INNOVATION
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TOP 5 PAID IOS APPS OF 2016
• Heads Up! (clever party game created by Ellen DeGeneres; makes $ 100 thousand per month)
• Face Swap Live (uses face recognition technology; gets 8.6 million monthly downloads)
• Minecraft: Pocket Edition (popular game franchise; over 30 million downloads)
• Facetune (Photoshop-like photo editing app; 3+ million downloads)
• KIMOJI (created by Kim Kardashian; offers custom icons for messengers; over 42 million downloads)
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Successful iOS apps either use cutting-edge technologies like AI and AR (Pokemon GO says “Hi!”) or bring real value to users. Fun is a value, too
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WANT TO CRASH THE APP STORE?
• Validate your app idea
• Monitor App Annie to get to know your rivals and define app features that will set you apart
• Choose the right monetization strategy
• Address a reliable iOS app development company
• Don’t have enough money? Build MVP and find investors for your app
• Invest in marketing
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DEVELOPMENT FACILITIES
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REPRESENTATIVE OFFICE
425 Market Street,San Francisco, CA, 94105
+1 888 414 [email protected]
Sources:
https://developer.apple.com/design/tips/http://r-stylelab.com/company/blog/mobile-technologies/how-to-get-app-store-approvalhttps://www.statista.com/chart/1733/app-monetization-strategies/http://r-stylelab.com/company/blog/mobile-technologies/mobile-app-development-trends-for-2017-beyondhttps://www.slideshare.net/R-StyleLab/how-to-get-app-store-approval