WHAT TICKLES SINGAPORE ON

FACEBOOK?An insight into what we

Its been a year since PM Lee entered the world of Facebook!

Following Facebook’s recent acquisition of Instagram, he has now made his presence felt there as well;)

Amongst APAC PMs, he perhaps

ranks 3rd in terms of his Facebook

fan base!

Monthly Active Facebook Users in Singapore in April 2013

The user base grew by 3.7% since May 2012

Still a pretty young crowd on Facebook!

Although they say the fastest growing segment is the 55-64

category!

Things we love the most in Singapore!

Wonder why women seem to enjoy Food & Dining more?!

How many fan pages does an average Singaporean like on

Facebook?

Tweet your answer to @hmarketer with #trivia1

TRIVIA#1

While our average fan base is understandably much lower than

global benchmarks…..

37,000+ fans per page on average

….we have crossed the global benchmark in terms of post-level

engagement rate!

SG: 0.34% vs.

Global: 0.24%

Our local brand fan pages love to post a lot of content…..

SG: 1.12/dayvs.

Global: 0.83/day

…..but they aren’t great in terms of responding to queries!

SG: 8.9%vs.

Global: 12.16%

What kind of content do Singapore users share the most on Facebook?

a. Photosb. Text Statusc. Linksd. Videos

Tweet your answer to @hmarketer with #trivia2

TRIVIA#2

Top 10 Brand Fan Pages by Number of Local SG Fans

206,935 201,585 189,255 184,243 181,288

177,929 171,305 167, 812 164, 491 156, 804

Top 10 Media Channel Fan Pages by Number of Local SG Fans

120,985 71, 635 68, 637 63, 868 61, 939

59, 937 54, 496 53, 616 51, 798 46, 717

Top 5 Most Engaging Brands

3.2%

2.4% 1.62%

1.57% 1.04%

Top 5 Most Socially Devoted & Responsive Brands

92%88%

75%

82%

What is the average response rate of fan pages in Singapore?

Tweet your answer to @hmarketer with #trivia3

TRIVIA#3

TOP 9 WALL POSTS THAT WE LOVED THE

MOSTIN 2013

1

No we ain’t perverts, read the whole wall post. It’s an informative one!

https://www.facebook.com/121736167844852/posts/582649295086868

2

3

4

5

6

7

8

9

ARE WE REALLY THE LEAST EMOTIVE

NATION?

MAYBE WE JUST EXPRESS

DIFFERENTLY!

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@pranmaz

All data & insights are derived from our partner

DISCLAIMER