what matters to americans: social, economic and political values
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What Matters to Americans: Social, Economic and Political Values. The Anatomy of Civil Societies Research Project Team. The Anatomy of Civil Societies Research Project. Consumer Social Responsibility. Individual Social Responsibility. Workers. Investors. Boards/TMT. - PowerPoint PPT PresentationTRANSCRIPT
What Matters to Americans: Social, Economic and Political Values
The Anatomy of Civil Societies Research Project Team
What Matters to Americans
The Anatomy of Civil Societies Research Project
Investors
Workers
Boards/TMT
The Anatomy of Civil Societies Research Project
Consumer Social
Responsibility
Individual Social
Responsibility
© Anatomy of Civil Societies Research Project
What Matters to Americans
The Anatomy of Civil Societies Research Project
© Anatomy of Civil Societies Research Project
The Anatomy of Civil Societies Research Project
Consumer Social
Responsibility
Individual Social
Responsibility
T. Devinney & P. Auger
G. Dowling, C. Eckert, R. Belk, G. Eckhardt, P. Burke, J.
Louviere
M. Ulrych, V. Laoledchai
R. Belk, C. Eckert, J. Schwalbach, H.
Sattler
R. DeSailly, M. Ulrych, G. Murphy, V. Laoledchai,
A. Early, C. Erfgen
What Matters to Americans
Project Overview
Multiple societies Australia, USA, UK, Germany Czech Republic, Argentina, Hong Kong, India
Pictures of complete representative populations Comparable socio-demographic, political, personality and
religious measures (focus on actions) within and across societies Investigation of interactions with Civil Society Organizations
(CSOs) Multiple measures of economic, social and political issue
salience by: Category (16 in total) Single issues (113 in total)That account for: Realistic trade-offs rather than costless characterizations
© Anatomy of Civil Societies Research Project
What Matters to Americans
Project Overview
Continuing investigations of CSO supporters Work with specific CSOs at the “micro” level
WWF, Greenpeace, Amnesty International and Médecins Sans Frontières Matching samples of supporters on
Social, economic and political profiles Personality and demographics
Utilizing multiple methods of investigation Social preference profiling Personality measurement Ethnographies Economic & behavioral experimentation
All aimed at providing a comprehensive “anatomy” of CSO supporters within the contexts of
the societies in which they exist
© Anatomy of Civil Societies Research Project
What Matters to Americans
Some Background Information© Anatomy of Civil Societies Research
Project
What Matters to Americans
Social, Economic & Political Preferences
Population study Sample:
2,807 (2011) Representative of the
voting age population Geographically
representative
© Anatomy of Civil Societies Research Project
Gender (Male) 44%Age (Mean) 45.64 YrsIncome (Household) $53,398Home Mortgage or Owned 54.97%Single 25.26%Married or Widowed 49.70%Children (Number) 1.2US Citizen 98.00%
What Matters to Americans
State/Region Representation
© Anatomy of Civil Societies Research Project
19.2
9.4
24.0
12.9
6.6
8.9
8.27.3
0.6
0.6
10.5
What Matters to Americans
Politics and Life Satisfaction
Politics Life Satisfaction
© Anatomy of Civil Societies Research Project
Republican
Democrat
Libertarian
Tea Party
Independent or Unaligned
0% 20% 40% 60% 80%
10%
16%
2%
2%
70%
Health
Job
Home life
Political Situation
Overall
0.00 1.00 2.00 3.00
What Matters to Americans
Religion
Religious Beliefs Religion & Happiness
© Anatomy of Civil Societies Research Project
Do Not Believe
Fairly Unsure
Neither Sure or Unsure
Fairly Sure
Absolutely Certain
0% 10% 20% 30% 40% 50% 60%
UK
Australians
Germans
Americans
Absolutely certain
Fairly sure
Not quite sure
Not sure at all
Do not believe
1.5 1.75 2 2.25 2.5
What Matters to Americans
Religious Beliefs & Political Importance of Religion
© Anatomy of Civil Societies Research Project
Do Not Believe Fairly Unsure Neither Sure or Unsure
Fairly Sure Absolutely Certain0%
10%
20%
30%
40%
50%
60%
70%
USA
Australia
UK
Germany
What Matters to Americans
Donating and Volunteering Behavior
Donating Volunteering
© Anatomy of Civil Societies Research Project
Voting Rights Groups
Civil Rights Organisations
Human Rights Groups
Intl Poverty Relief Organisations
Disabilities & Aged Care Organisations
Family Planning Groups
General Philanthropy (Not covered elsewhere)
Museums and Arts Organisations
Children's Welfare Organisations (Non-Medical)
Intl Medical Relief Organisations
Political Parties
Environmental Groups
Homeless Shelters/Poverty Relief (Local)
Educational Institutions
Animal Welfare Organisations
Children's Health Care Organisations
Health/Medical Institutes
Religious Organisations
Place of Worship
-5% 0% 5% 10
%15
%20
%25
%30
%
Family Planning Groups
Intl Poverty Relief organizations
Civil Rights organizations
Voting Rights Groups
Disabilities & Aged Care organizations
Human Rights Groups
General Philanthropy (Not covered elsewhere)
Intl Medical Relief organizations
Museums and Arts organizations
Children's Welfare organizations (Non-Medical)
Children's Health Care organizations
Health/Medical Institutes
Political Parties
Environmental Groups
Homeless Shelters/Poverty Relief (Local)
Animal Welfare organizations
Religious organizations
Educational Institutions
Place of Worship
0% 4% 8% 12%
16%
What Matters to Americans
Donating Activity
Average Annual Donation Donating & Religion
© Anatomy of Civil Societies Research Project
Do Not Believe at All
Fairly Unsure
Neither Sure or Unsure
Fairly Sure
Absolutely Certain
0% 10% 20% 30% 40% 50% 60% 70%
Donating
Donating to Religiously Affil-iated Organizations
Donating to Non-Religious Organizations
Belie
f in
a Hi
gher
Pow
er
Civil Rights organizations
Family Planning Groups
Voting Rights Groups
Disabilities & Aged Care organizations
Human Rights Groups
Intl Poverty Relief organizations
General Philanthropy (Not covered elsewhere)
Intl Medical Relief organizations
Political Parties
Museums and Arts organizations
Environmental Groups
Children's Welfare organizations (Non-Medical)
Homeless Shelters/Poverty Relief (Local)
Children's Health Care organizations
Animal Welfare organizations
Health/Medical Institutes
Educational Institutions
Religious organizations
Place of Worship
$0 $50 $100 $150 $200 $250
What Matters to Americans
Amount Donated (Given Donating to that Cause)
© Anatomy of Civil Societies Research Project
Place of Worship
Religious Organisations
Museums and Arts Organisations
Educational Institutions
Children's Welfare Organisations (Non-Medical)
General Philanthropy (Not covered elsewhere)
Environmental Groups
Voting Rights Groups
Animal Welfare Organisations
Intl Poverty Relief Organisations
Health/Medical Institutes
Homeless Shelters/Povery Relief (Local)
Political Parties
Intl Medical Relief Organisations
Family Planning Groups
Children's Health Care Organisations
Human Rights Groups
Disabilities & Aged Care Organisations
Civil Rights Organisations
$0 $100 $200 $300 $400 $500 $600 $700 $800
What Matters to Americans
Level of Donation and Religiosity
Do Not Believe at All
Fairly Unsure Neither Sure or Unsure
Fairly Sure Absolutely Certain$0
$100
$200
$300
$400
$500
$600
$700
Amount Donated
Amount Donated to Religiously Affiliated Organizations
Amount Donated to Non-Religious Organizations
© Anatomy of Civil Societies Research Project
What Matters to Americans © Anatomy of Civil Societies Research Project
Looking at Issue Categories
What Matters to Americans
Social Preference Profiles (Categories)
General Categories Selected Sub-Issues Food and health Water and sanitation, GM foods, obesity, abortion
Local crime and public safety Safety, child pornography, violent crime, corruption
Rights to basic services Healthcare, food, education, benefits of last resort
Civil and personal liberties Rights: legal, to vote, marital, free speech etc.
Equality of opportunities Discrimination based on age, gender etc.
Individual economic well-being Inflation, taxation, interest rates, cost of living
Worker/employment rights Work safety, unions, retirement, child labour
Environmental sustainability Pollution, climate change, biodiversity loss
Societal economic well-being Poverty, employment, energy prices, growth, deficit
Global security Terrorism, nuclear weapons, criminal syndicates
Societal social well-being Quality of schooling, public transport, immigration
Global economic well-being Resources management, trade, global finance issues
Animal welfare Treatment of individual animals and species' survival
Global social well-being Peace, diseases, poverty
Minority rights Rights including cultural preservation and expression
Commercial rights Commerce and ownership such as IP rights© Anatomy of Civil Societies Research
Project
What Matters to Americans
General Social Preference (Category)
© Anatomy of Civil Societies Research Project
Civil and personal liberties
Food and health
Individual economic well-being
Local crime and public safety
Equality of opportunities
Worker/employment rights
Rights to basic services
Societal economic well-being
Environmental sustainability
Global security
Global economic well-being
Societal social well-being
Animal welfare
Minority rights
Global social well-being
Commercial rights
0% 10% 20% 30% 40% 50% 60% 70%
What Matters to Americans
International Category Comparisons
USA Germany
© Anatomy of Civil Societies Research Project
Commercial rights
Global social well-being
Minority rights
Animal welfare
Societal economic well-being
Global economic well-being
Global security
Environmental sustainability
Societal economic well-being
Rights to basic services
Worker/employment rights
Equality of opportunities
Local crime & public safety
Individual economic well-being
Food & health
Civil & personal liberties
20% 30% 40% 50% 60% 70%
Civil and personal liberties
Food and health
Individual economic well-being
Local crime and public safety
Equality of opportunities
Worker/employment rights
Rights to basic services
Societal economic well-being
Environmental sustainability
Global security
Global economic well-being
Societal social well-being
Animal welfare
Minority rights
Global social well-being
Commercial rights
20% 30% 40% 50% 60% 70%
What Matters to Americans
International Category Comparisons
USA UK
© Anatomy of Civil Societies Research Project
Civil and personal liberties
Food and health
Individual economic well-being
Local crime and public safety
Equality of opportunities
Worker/employment rights
Rights to basic services
Societal economic well-being
Environmental sustainability
Global security
Global economic well-being
Societal social well-being
Animal welfare
Minority rights
Global social well-being
Commercial rights
20% 30% 40% 50% 60% 70%
Commercial rights
Global social well-being
Minority rights
Animal welfare
Societal economic well-being
Global economic well-being
Global security
Environmental sustainability
Societal economic well-being
Rights to basic services
Worker/employment rights
Equality of opportunities
Local crime & public safety
Individual economic well-being
Food & health
Civil & personal liberties
20% 30% 40% 50% 60% 70%
What Matters to Americans
International Category Comparisons
USA Australia
© Anatomy of Civil Societies Research Project
Civil and personal liberties
Food and health
Individual economic well-being
Local crime and public safety
Equality of opportunities
Worker/employment rights
Rights to basic services
Societal economic well-being
Environmental sustainability
Global security
Global economic well-being
Societal social well-being
Animal welfare
Minority rights
Global social well-being
Commercial rights
20% 30% 40% 50% 60% 70%
Commercial rights
Global social well-being
Minority rights
Animal welfare
Societal economic well-being
Global economic well-being
Global security
Environmental sustainability
Societal economic well-being
Rights to basic services
Worker/employment rights
Equality of opportunities
Local crime & public safety
Individual economic well-being
Food & health
Civil & personal liberties
20% 30% 40% 50% 60% 70% 80%
What Matters to Americans
Adjusted International Differences
© Anatomy of Civil Societies Research Project
Animal WelfareCivil and Personal Liberties
Commercial RightsEnvironmental Sustainability
Equality of OpportunitiesFood & Health
Global Economic Well-BeingGlobal Security
Global Social Well-BeingIndividual Economic Well-Being
Local Crime & Public SafetyMinority Rights
Rights to Basic ServicesSocietal Economic Well-Being
Societal Social Well-BeingWorker/Employment Rights
-15% -10% -5% 0% 5% 10% 15%
UK
Germany
Australia
What Matters to Americans
Some Salient Demographic Differences
Gender Age (Correlation)
© Anatomy of Civil Societies Research Project
Civil and personal liberties
Individual economic well-being
Equality of opportunities
Rights to basic services
Environmental sustainability
Global economic well-being
Animal welfare
Global social well-being
20% 30% 40% 50% 60% 70%
Male
Female
Civil and personal liberties
Food and health
Individual economic well-being
Local crime and public safety
Equality of opportunities
Worker/employment rights
Rights to basic services
Societal economic well-being
Environmental sustainability
Global security
Global economic well-being
Societal social well-being
Animal welfare
Minority rights
Global social well-being
Commercial rights
-0.20-0.15-0.10-0.05 0.00 0.05 0.10 0.15 0.20
What Matters to Americans
Some Salient Demographic Differences
Education Income (Correlation)
© Anatomy of Civil Societies Research Project
Civil and personal liberties
Individual economic well-being
Equality of opportunities
Rights to basic services
Environmental sustainability
Global economic well-being
Animal welfare
Global social well-being
20% 30% 40% 50% 60% 70%
University Grad-uateHigh School or Less
Civil and personal liberties
Food and health
Individual economic well-being
Local crime and public safety
Equality of opportunities
Worker/employment rights
Rights to basic services
Societal economic well-being
Environmental sustainability
Global security
Global economic well-being
Societal social well-being
Animal welfare
Minority rights
Global social well-being
Commercial rights
-0.15 -0.10 -0.05 0.00 0.05 0.10 0.15
What Matters to Americans
Some Salient Socio-Demographic Differences
Religiosity Happiness
© Anatomy of Civil Societies Research Project
Civil and personal liberties
Food and health
Individual economic well-being
Local crime and public safety
Equality of opportunities
Worker/employment rights
Rights to basic services
Societal economic well-being
Environmental sustainability
Global security
Global economic well-being
Societal social well-being
Animal welfare
Minority rights
Global social well-being
Commercial rights
-0.15 -0.10 -0.05 0.00 0.05 0.10 0.15
Civil and personal liberties
Food and health
Individual economic well-being
Local crime and public safety
Equality of opportunities
Worker/employment rights
Rights to basic services
Societal economic well-being
Environmental sustainability
Global security
Global economic well-being
Societal social well-being
Animal welfare
Minority rights
Global social well-being
Commercial rights
-0.15 -0.10 -0.05 0.00 0.05 0.10 0.15
What Matters to Americans
Political Orientation
Republican v Democrat Libertarian v Tea Party
© Anatomy of Civil Societies Research Project
Civil and personal liberties
Individual economic well-being
Equality of opportunities
Rights to basic services
Environmental sustainability
Global economic well-being
Animal welfare
Global social well-being
20% 30% 40% 50% 60% 70%
Democrat
Republican
Civil and personal liberties
Individual economic well-being
Equality of opportunities
Rights to basic services
Environmental sustainability
Global economic well-being
Animal welfare
Global social well-being
20% 30% 40% 50% 60% 70% 80%
Republican/Tea Party
Libertarian
What Matters to Americans
Political Orientation
Republican v Independents
Democrat v Independent
© Anatomy of Civil Societies Research Project
Civil and personal liberties
Individual economic well-being
Equality of opportunities
Rights to basic services
Environmental sustainability
Global economic well-being
Animal welfare
Global social well-being
20% 30% 40% 50% 60% 70%
Independent
Republican
Civil and personal liberties
Individual economic well-being
Equality of opportunities
Rights to basic services
Environmental sustainability
Global economic well-being
Animal welfare
Global social well-being
20% 30% 40% 50% 60% 70%
Independent
Democrat
What Matters to Americans
Altruism, Donating & Volunteering
Machiavellianism Donating & Volunteering
© Anatomy of Civil Societies Research Project
Civil and personal liberties
Food and health
Individual economic well-being
Local crime and public safety
Equality of opportunities
Worker/employment rights
Rights to basic services
Societal economic well-being
Environmental sustainability
Global security
Global economic well-being
Societal social well-being
Animal welfare
Minority rights
Global social well-being
Commercial rights
-0.15 -0.10 -0.05 0.00 0.05 0.10 0.15
Civil and personal liberties
Food and health
Individual economic well-being
Local crime and public safety
Equality of opportunities
Worker/employment rights
Rights to basic services
Societal economic well-being
Environmental sustainability
Global security
Global economic well-being
Societal social well-being
Animal welfare
Minority rights
Global social well-being
Commercial rights
-0.15 -0.10 -0.05 0.00 0.05 0.10 0.15
Volunteers
Donates
What Matters to Americans
Some Micro Issues
© Anatomy of Civil Societies Research Project
What Matters to Americans
Looking at the Micro Issues
Individuals also were rotated through mixtures of 113 different social issues. This was done within categories and then between categories. This gives us two sets of measures for each person, allowing us to calibrate the validity of the measures
© Anatomy of Civil Societies Research Project
What Matters to Americans
Internationally
© Anatomy of Civil Societies Research Project
What Matters to Americans
The Least Salient Issues
© Anatomy of Civil Societies Research Project
What Matters to Americans
Internationally
© Anatomy of Civil Societies Research Project
What Matters to Americans
Some Conclusions & Discussion
© Anatomy of Civil Societies Research Project
What Matters to Americans
What Do We Conclude (About Americans)
Proximity matters Individuals focus more intently on issues that are materially
closer to what influences their lives Attempts at “demographic” characterizations are fraught
with problems Except potentially at the extremes
However, looking at more revealing “socio-political” factors reveals insights Religiosity: Individuals with strong religious beliefs reveal
different preference patterns Political Orientation: Individuals with extreme political
views reveal different preference patterns When it comes to CSO involvement the traditional
stereotypes are unlikely to hold much validity© Anatomy of Civil Societies Research
Project
What Matters to Americans
What Do We Conclude (More Globally)
The overall patterns seen in American are mirrored elsewhere The major difference is related to religion/politics
Religiosity: Individuals with strong religious beliefs reveal different preference patterns (and there are more of these in America)
Political Orientation: Individuals with extreme political views reveal different preference patterns (and there are less of these in America)
Americans are less environmentally concerned and more likely to reveal a more individualistic and materialistic position relative to Australians, citizens of the UK, and Germans
© Anatomy of Civil Societies Research Project
What Matters to Americans
How Might You Use What We are Doing?
Can you work with what people believe? If NO
Can you live with a niche of ‘believers’? Can you change everyone’s preferences? Or at least enough
of them? If YES
Understand the issues against which you are ‘competing’ Understand what issues can be reframed
Is there something fundamentally ‘incorrect’ in what people believe? What are the mechanisms to ‘correct’ the error in belief?
© Anatomy of Civil Societies Research Project
What Matters to Americans
Thank You
A Break & Then a Discussion
© Anatomy of Civil Societies Research Project