How Mobile Marketing Will Help Grow Your Business

Delivered by Mike Bailey

www.m.ThePlatinumMarketingGroup.comwww.m.PlatinumMobileDesign.com

The Massive Potential of

Mobile Marketing

Position Your

Business Ahead Of

The Competition

Monetise Existing

Clientbase

Increase your

conversion rates

Win New Clients

Deliver Excellent Customer

Service

Mobile advertising to go from £6.1 million last year to £28.8 million in 2015

UK mobile search soars nearly 200% in Q1 of 2011

7.3 million mobile phone users shop via mobile monthly

Mobile shopping will balloon to £74B by 2015

6.8 m own a Mobile only 4.2 m own a toothbrush

Let the Stats do the talking!

Mobile Optimised Sites

Mobile Optimised Sites

Mobile Optimised Sites

ContentUsabilitySEO

What’s the point of Mobile Websites?

Mobile websites receive improved search engine rankings

Attract on the move clients and prospects, opens up all other mobile marketing elements

70% of mobile searches are acted upon within 1 hour compared to 30% for traditional PC

searches

Over 50% of all internet searches for LOCAL products and services are performed via mobile

devices

SMS Text MessagingShort codes

Relationships

Low cost ‘free’ communication method

Examples (text to win, voting/polling, subscribe, coupons/discount, Info , reminders/appointments etc)

The Numbers!Mobile coupons generate a 30% better response rate than that of traditional coupons (updated)

90% of consumers read their mobile text messages within minutes

SMS response rates 20% , 10 times more than traditional methods such as email, direct mail, newspaper ads which only get 2-3% generally

Promotions can go viral as subscribers share the ‘deals’ with their friends etc

2D Marketing Codes

Think Creatively

Adds tremendous value and expansion to printed promotional materials

Examples – Instant gratification

(QR Codes, MS Tag)

QR / MS Tag Statistics

Major brands are using them (Pepsi, Starbucks, Harrods, Tesco) to promote their offers

From Jan 2010 –Dec 2010 the number of people who scanned QR codes increased 13 fold!

No need to change your promotional materials, just change where the QR code directs to

The QR code stays on the users phone, an easy reminder of your business

What Else is There?

NFC Location based, Two way communication and easy to edit info

Apps Add value to existing customers , talking points decide if truly necessary

Mobile Ads & Low competition , cost effective , highlyPaid Search targeted

Augmented Impressive , eye catching, valuable or Realityjust flash and whizz?

What the future holds:

By 2016 10b devices shared between 7.3b people

Mobile data traffic will grow by almost 80% a year

90% of mobile data will be viewed through Smartphones, tablets and other portable gadgets

Getting in on the ActionMobile is the fastest growing medium , Google is doing everything

'mobile first' , the number of mobile users and surfers is rapidly increasing week by week.

Realise the potential it has, the money you are leaving on the table by not having a mobile marketing strategy, you don’t have to

understand it, just make sure you're using a company that does understand it, text the number below or scan the QR code.

Or send ‘87NEC’ to 60777 now

Scan this QR Code Now

Grow Your Business with Mobile Marketing

www.m.ThePlatinumMarketingGroup.comwww.m.PlatinumMobileDesign.com

Visit Stand 100 or Text ‘87NEC’ to 60777