what organizational structures and processes do managers use to oversee new product development
TRANSCRIPT
Cross-Functional Teams• Venture teams /cross-functional groups are charged
with developing a specific product or business.• “Intrapreneurs” are relieved of other duties and given
a budget, time-frame and workplace to work on ideas.
Cross-Functional TeamsUse concurrent product development, with team members passing product back and forth as they head toward goal. Eg. Allen Bradley Corporation
Stage-Gate Systems• Divide the innovation process into stages, with a
gate or checkpoint at the end of each.• Senior managers review the criteria at each gate to
make one of four decisions: go, kill, hold or recycle.• Incorporates spiral development process to make
improvements before moving forward.