what others are saying · – wynn carr, sotheby’s international realty canada, calgary (ab)...
TRANSCRIPT
M A X I M I Z E Y O U R S U C C E S S
– – –
I N C R E A S E Y O U R L U X U R Y B U S I N E S S A N D Y O U R I N C O M E
“Two days of exceptional information to enhance my marketing skills. Lots of fun, captivating materials … an extraordinarily knowledgeable source for anyone entering or enhancing their luxury business.”
– Wynn Carr, Sotheby’s International Realty Canada, Calgary (AB)
“I’ve been in the real estate business for 20 years and have attended many luxury and marketing seminars. By far, this is the best two days of training I’ve EVER received!”
– Nancy Cheely, Joyner Fine Properties, Luxury Portfolio, Richmond (VA)
“Fantastic info, presented charmingly and with great knowledge and expertise.”
– Robin Katz, Keller Williams Miami Beach Realty, Miami, (FL)
“As a Realtor who sells on the waterfront and in high-end neighborhoods, this course has provided more than ample ammunition to go fearlessly up against the best in any future marketing consultation appointments.”
– Victoria Horstmann, Premier Sotheby’s International Realty, Longboat Key (FL)
“I love that I will be a member of the Institute for Luxury Home Marketing and will get the wonderful marketing and promotional items. I have been trying to get to this class for some time and am thrilled I was finally able to make it. I certainly was not disappointed in my expectations.”
– Linda Collins, RE/MAX Security Real Estate, Rockport (TX)
1409 S . LAMAR , SU I TE 215 DAL LAS , TX 75215 214 .485 .3000 INFO@LUXURYHOMEMARKET ING.COM
WHAT OTHERS ARE SAYING:
Successfully selling in the lucrative luxury market requires special competencies. The Institute for Luxury Home Marketing® (ILHM) helps real estate professionals like you
provide high-quality service to the buyers and sellers of luxury homes, and in so doing, maximize their own success.
Becoming a member of The Institute for Luxury Home Marketing® and earning the Certified Luxury Home Marketing Specialist® (CLHMS) designation will help brand you as a luxury expert.
Even more important, we’ll give you the tools and skills you need to build your business as the agent of choice for affluent buyers and sellers. As a member, you’ll be part of an international network of luxury agents sharing ideas and referrals and you’ll enjoy access to many money-saving and business-building benefits. Of course, the biggest benefit is greater success.
M A X I M I Z E Y O U R S U C C E S S
– – –
I N C R E A S E Y O U R L U X U R Y B U S I N E S S A N D Y O U R I N C O M E
“Two days of exceptional information to enhance my marketing skills. Lots of fun, captivating materials … an extraordinarily knowledgeable source for anyone entering or enhancing their luxury business.”
– Wynn Carr, Sotheby’s International Realty Canada, Calgary (AB)
“I’ve been in the real estate business for 20 years and have attended many luxury and marketing seminars. By far, this is the best two days of training I’ve EVER received!”
– Nancy Cheely, Joyner Fine Properties, Luxury Portfolio, Richmond (VA)
“Fantastic info, presented charmingly and with great knowledge and expertise.”
– Robin Katz, Keller Williams Miami Beach Realty, Miami, (FL)
“As a Realtor who sells on the waterfront and in high-end neighborhoods, this course has provided more than ample ammunition to go fearlessly up against the best in any future marketing consultation appointments.”
– Victoria Horstmann, Premier Sotheby’s International Realty, Longboat Key (FL)
“I love that I will be a member of the Institute for Luxury Home Marketing and will get the wonderful marketing and promotional items. I have been trying to get to this class for some time and am thrilled I was finally able to make it. I certainly was not disappointed in my expectations.”
– Linda Collins, RE/MAX Security Real Estate, Rockport (TX)
1409 S . LAMAR , SU I TE 215 DAL LAS , TX 75215 214 .485 .3000 INFO@LUXURYHOMEMARKET ING.COM
WHAT OTHERS ARE SAYING:
Successfully selling in the lucrative luxury market requires special competencies. The Institute for Luxury Home Marketing® (ILHM) helps real estate professionals like you
provide high-quality service to the buyers and sellers of luxury homes, and in so doing, maximize their own success.
Becoming a member of The Institute for Luxury Home Marketing® and earning the Certified Luxury Home Marketing Specialist® (CLHMS) designation will help brand you as a luxury expert.
Even more important, we’ll give you the tools and skills you need to build your business as the agent of choice for affluent buyers and sellers. As a member, you’ll be part of an international network of luxury agents sharing ideas and referrals and you’ll enjoy access to many money-saving and business-building benefits. Of course, the biggest benefit is greater success.
INCREASE YOUR INCOMENo matter which firm you’re with, we can help you maximize your success and your earnings.
Here’s what the CEO of a major national real estate brand says about the success of their agents who have taken our training and earned the Certified Luxury Home Marketing Specialist® (CLHMS) designation.
“At [our company] we’ve crunched the numbers and without a doubt, education matters when it comes to productivity. In fact, last year, [our] agents who held a CRS designation averaged $22,000 more in commissions than the overall [company] average commission; CDPEs earned $15,000 more; ABRs $10,000 more. [Our] agents who held the CLHMS designation earned an astonishing $100,000 more on average!”
In 2011 CLHMS designees from this national brand earned an average of $199,987. In 2012 the average jumped to $229,304. No matter which firm you’re with or which market you serve, we can help you maximize your success and your income.
SETTING THE STANDARDFor more than a decade, The Institute for Luxury Home Marketing has been the premier independent authority in training and certification for real estate agents working in the luxury residential market.
Recognized throughout the industry, the CLHMS designation is the official designation for The RE/MAX Collection, KW Luxury Homes International, Better Homes & Gardens, Century 21, Royal LePage’s Carriage Trade program, as well as numerous other national and international luxury programs.
$250,000
2011 AVERAGE AGENT INCOME by Designation/Certification Earned
CLHMS CRS CDPE ABR SRES
$200,000
$150,000
$100,000
$50,000
$0
DIFFERENTIATE YOURSELF AS A LUXURY EXPERT
Regardless of which firm you’re with, the Institute for Luxury Home Marketing’s training will give you the tools and skills you need to build your business as the agent of choice for affluent buyers and sellers. In addition, you’ll be part of an international network of luxury agents sharing ideas and referrals. You’ll also enjoy a long list of money-saving, business-building benefits.
LUXURYHOMEMARKETING.COM
START WITH OUR SPECIAL TRAINING (AND BECOME AN INSTITUTE MEMBER)
To become a member, complete our famous training or qualify under the Fast-Track program. The training is available as a two-day live course or in a self-paced online format. As soon as you complete the course, you become a Member of The Institute. As a Member, you enjoy all the benefits of membership, as well as the ability to promote yourself as an Institute Member.
When you have met the sales performance requirements, you may submit your application for the CLHMS designation. Once your application is approved, you’ll become a Certified Luxury Home Marketing Specialist® (CLHMS).
EARN CREDIT TOWARD THE CRS DESIGNATION AND CE HOURS, TOO Most live training courses are also good for 16 units of elective credit toward the National Association of Realtor’s Certified Residential Specialist (CRS) designation. Live courses may also count toward some state’s continuing education requirements. Check our website for the course schedule and specific details. www.LuxuryHomeMarketing.com
What does the training cover?
Here’s just a small part of what’s included:
– The reasons for targeting the luxury market and the pitfalls to avoid
– The ONE thing you must do to become a luxury home marketing expert
– The TWO secrets that will guarantee your success
– The truth about how the wealthy choose their agents – the checklist that came straight from their lips
– The simple secret to winning the luxury listing, even when your competition is the top luxury agent in your market
– Discover how to differentiate yourself as THE luxury home marketing expert
– Learn how to build and build and build your business in the luxury market
– Discover the secrets to positioning and promoting a luxury property
– Tips for a creative property marketing plan
– How to quickly prequalify your wealthy prospect in three steps
– How LifeStyle Marketing creates faster sales and happier buyers
– How to deal with the complex transaction – screeners, implementers, trust purchases, deal killers and more!
– How to capture wealthy international buyers
PATHS TO MEMBERSHIP
LUXURYHOMEMARKETING.COM
Training Membership Designation
Live Training
Online Training
Fast-Track
EARN THE CLHMS DESIGNATION
A MARK OF DISTINCTIONRecognized as the mark of accomplishment in luxury markets around the world, the Certified Luxury Home Marketing Specialist® (CLHMS) designation assures affluent buyers and sellers that the agents who have earned it have the knowledge, experience, and special competencies required at the top of the market.
Agents who hold the CLHMS designation are members who have documented performance in the top 10% of their markets and have successfully demonstrated their expertise in the luxury home and estate market. Agents who have earned the CLHMS designation and work in the million dollar and above market can also earn Million-Dollar Guild® recognition. To earn and maintain your designation you must be an active member.
HOW TO EARN THE CLHMS DESIGNATIONIt’s a combination of education and sales performance. The CLHMS training course fulfills the educational requirements and completion of the course also makes you a Member of the Institute. Once you are an active member, you may apply for the designation by verifying successful performance in the top 10% of your residential market.
MEETING THE PERFORMANCE CRITERIA FOR CLHMS DESIGNATIONTo earn the CLHMS designation you must demonstrate that you are successfully selling in the top 10% of your market as defined by sales price. There are three options to choose from. Choose the option that best matches your experience.
OPTION ONE:Education: Complete the CLHMS training course.
Performance: TWO closed transaction sides at or above the qualifying sales price* within a 12-month period where you acted as the listing agent.
This 12-month period can occur anytime within two years before and two years after your training date.
OPTION TWO:Education: Complete the CLHMS training course.
Performance: FOUR closed transaction sides at or above the qualifying sales price* within a 24-month period where you acted as the listing OR buyer’s agent.
This 24-month period can occur anytime within three years before and three years after your training date.
FAST TRACK:Education: Education requirement waived.
Performance:
• FIVE transaction sides of at least $5 million each in the previous 48 months; OR
• TWO closed transaction sides of at least $10 million each in the previous 48 months; OR
• ONE closed transaction side of at least $20 million in the previous 48 months.
* For designation purposes, the qualifying sales price is the price which defines the beginning of the top 10% of your MLS market, based on all condo, co-op, and single family sales in the previous 12 months. In the event that the price defining the top 10% is less than $500,000, the qualifying sales price defaults to $500,000. In no case may a property priced below $500,000 be used to meet performance requirements.
MAXIMIZE YOUR SUCCESSJoin our network of top-performing luxury agents today. Call 214.485.3000 or visit luxuryhomemarketing.com for more information.
LUXURYHOMEMARKETING.COM
INCREASE YOUR INCOMENo matter which firm you’re with, we can help you maximize your success and your earnings.
Here’s what the CEO of a major national real estate brand says about the success of their agents who have taken our training and earned the Certified Luxury Home Marketing Specialist® (CLHMS) designation.
“At [our company] we’ve crunched the numbers and without a doubt, education matters when it comes to productivity. In fact, last year, [our] agents who held a CRS designation averaged $22,000 more in commissions than the overall [company] average commission; CDPEs earned $15,000 more; ABRs $10,000 more. [Our] agents who held the CLHMS designation earned an astonishing $100,000 more on average!”
In 2011 CLHMS designees from this national brand earned an average of $199,987. In 2012 the average jumped to $229,304. No matter which firm you’re with or which market you serve, we can help you maximize your success and your income.
SETTING THE STANDARDFor more than a decade, The Institute for Luxury Home Marketing has been the premier independent authority in training and certification for real estate agents working in the luxury residential market.
Recognized throughout the industry, the CLHMS designation is the official designation for The RE/MAX Collection, KW Luxury Homes International, Better Homes & Gardens, Century 21, Royal LePage’s Carriage Trade program, as well as numerous other national and international luxury programs.
$250,000
2011 AVERAGE AGENT INCOME by Designation/Certification Earned
CLHMS CRS CDPE ABR SRES
$200,000
$150,000
$100,000
$50,000
$0
DIFFERENTIATE YOURSELF AS A LUXURY EXPERT
Regardless of which firm you’re with, the Institute for Luxury Home Marketing’s training will give you the tools and skills you need to build your business as the agent of choice for affluent buyers and sellers. In addition, you’ll be part of an international network of luxury agents sharing ideas and referrals. You’ll also enjoy a long list of money-saving, business-building benefits.
LUXURYHOMEMARKETING.COM
START WITH OUR SPECIAL TRAINING (AND BECOME AN INSTITUTE MEMBER)
To become a member, complete our famous training or qualify under the Fast-Track program. The training is available as a two-day live course or in a self-paced online format. As soon as you complete the course, you become a Member of The Institute. As a Member, you enjoy all the benefits of membership, as well as the ability to promote yourself as an Institute Member.
When you have met the sales performance requirements, you may submit your application for the CLHMS designation. Once your application is approved, you’ll become a Certified Luxury Home Marketing Specialist® (CLHMS).
EARN CREDIT TOWARD THE CRS DESIGNATION AND CE HOURS, TOO Most live training courses are also good for 16 units of elective credit toward the National Association of Realtor’s Certified Residential Specialist (CRS) designation. Live courses may also count toward some state’s continuing education requirements. Check our website for the course schedule and specific details. www.LuxuryHomeMarketing.com
What does the training cover?
Here’s just a small part of what’s included:
– The reasons for targeting the luxury market and the pitfalls to avoid
– The ONE thing you must do to become a luxury home marketing expert
– The TWO secrets that will guarantee your success
– The truth about how the wealthy choose their agents – the checklist that came straight from their lips
– The simple secret to winning the luxury listing, even when your competition is the top luxury agent in your market
– Discover how to differentiate yourself as THE luxury home marketing expert
– Learn how to build and build and build your business in the luxury market
– Discover the secrets to positioning and promoting a luxury property
– Tips for a creative property marketing plan
– How to quickly prequalify your wealthy prospect in three steps
– How LifeStyle Marketing creates faster sales and happier buyers
– How to deal with the complex transaction – screeners, implementers, trust purchases, deal killers and more!
– How to capture wealthy international buyers
PATHS TO MEMBERSHIP
LUXURYHOMEMARKETING.COM
Training Membership Designation
Live Training
Online Training
Fast-Track
EARN THE CLHMS DESIGNATION
A MARK OF DISTINCTIONRecognized as the mark of accomplishment in luxury markets around the world, the Certified Luxury Home Marketing Specialist® (CLHMS) designation assures affluent buyers and sellers that the agents who have earned it have the knowledge, experience, and special competencies required at the top of the market.
Agents who hold the CLHMS designation are members who have documented performance in the top 10% of their markets and have successfully demonstrated their expertise in the luxury home and estate market. Agents who have earned the CLHMS designation and work in the million dollar and above market can also earn Million-Dollar Guild® recognition. To earn and maintain your designation you must be an active member.
HOW TO EARN THE CLHMS DESIGNATIONIt’s a combination of education and sales performance. The CLHMS training course fulfills the educational requirements and completion of the course also makes you a Member of the Institute. Once you are an active member, you may apply for the designation by verifying successful performance in the top 10% of your residential market.
MEETING THE PERFORMANCE CRITERIA FOR CLHMS DESIGNATIONTo earn the CLHMS designation you must demonstrate that you are successfully selling in the top 10% of your market as defined by sales price. There are three options to choose from. Choose the option that best matches your experience.
OPTION ONE:Education: Complete the CLHMS training course.
Performance: TWO closed transaction sides at or above the qualifying sales price* within a 12-month period where you acted as the listing agent.
This 12-month period can occur anytime within two years before and two years after your training date.
OPTION TWO:Education: Complete the CLHMS training course.
Performance: FOUR closed transaction sides at or above the qualifying sales price* within a 24-month period where you acted as the listing OR buyer’s agent.
This 24-month period can occur anytime within three years before and three years after your training date.
FAST TRACK:Education: Education requirement waived.
Performance:
• FIVE transaction sides of at least $5 million each in the previous 48 months; OR
• TWO closed transaction sides of at least $10 million each in the previous 48 months; OR
• ONE closed transaction side of at least $20 million in the previous 48 months.
* For designation purposes, the qualifying sales price is the price which defines the beginning of the top 10% of your MLS market, based on all condo, co-op, and single family sales in the previous 12 months. In the event that the price defining the top 10% is less than $500,000, the qualifying sales price defaults to $500,000. In no case may a property priced below $500,000 be used to meet performance requirements.
MAXIMIZE YOUR SUCCESSJoin our network of top-performing luxury agents today. Call 214.485.3000 or visit luxuryhomemarketing.com for more information.
LUXURYHOMEMARKETING.COM
INCREASE YOUR INCOMENo matter which firm you’re with, we can help you maximize your success and your earnings.
Here’s what the CEO of a major national real estate brand says about the success of their agents who have taken our training and earned the Certified Luxury Home Marketing Specialist® (CLHMS) designation.
“At [our company] we’ve crunched the numbers and without a doubt, education matters when it comes to productivity. In fact, last year, [our] agents who held a CRS designation averaged $22,000 more in commissions than the overall [company] average commission; CDPEs earned $15,000 more; ABRs $10,000 more. [Our] agents who held the CLHMS designation earned an astonishing $100,000 more on average!”
In 2011 CLHMS designees from this national brand earned an average of $199,987. In 2012 the average jumped to $229,304. No matter which firm you’re with or which market you serve, we can help you maximize your success and your income.
SETTING THE STANDARDFor more than a decade, The Institute for Luxury Home Marketing has been the premier independent authority in training and certification for real estate agents working in the luxury residential market.
Recognized throughout the industry, the CLHMS designation is the official designation for The RE/MAX Collection, KW Luxury Homes International, Better Homes & Gardens, Century 21, Royal LePage’s Carriage Trade program, as well as numerous other national and international luxury programs.
$250,000
2011 AVERAGE AGENT INCOME by Designation/Certification Earned
CLHMS CRS CDPE ABR SRES
$200,000
$150,000
$100,000
$50,000
$0
DIFFERENTIATE YOURSELF AS A LUXURY EXPERT
Regardless of which firm you’re with, the Institute for Luxury Home Marketing’s training will give you the tools and skills you need to build your business as the agent of choice for affluent buyers and sellers. In addition, you’ll be part of an international network of luxury agents sharing ideas and referrals. You’ll also enjoy a long list of money-saving, business-building benefits.
LUXURYHOMEMARKETING.COM
START WITH OUR SPECIAL TRAINING (AND BECOME AN INSTITUTE MEMBER)
To become a member, complete our famous training or qualify under the Fast-Track program. The training is available as a two-day live course or in a self-paced online format. As soon as you complete the course, you become a Member of The Institute. As a Member, you enjoy all the benefits of membership, as well as the ability to promote yourself as an Institute Member.
When you have met the sales performance requirements, you may submit your application for the CLHMS designation. Once your application is approved, you’ll become a Certified Luxury Home Marketing Specialist® (CLHMS).
EARN CREDIT TOWARD THE CRS DESIGNATION AND CE HOURS, TOO Most live training courses are also good for 16 units of elective credit toward the National Association of Realtor’s Certified Residential Specialist (CRS) designation. Live courses may also count toward some state’s continuing education requirements. Check our website for the course schedule and specific details. www.LuxuryHomeMarketing.com
What does the training cover?
Here’s just a small part of what’s included:
– The reasons for targeting the luxury market and the pitfalls to avoid
– The ONE thing you must do to become a luxury home marketing expert
– The TWO secrets that will guarantee your success
– The truth about how the wealthy choose their agents – the checklist that came straight from their lips
– The simple secret to winning the luxury listing, even when your competition is the top luxury agent in your market
– Discover how to differentiate yourself as THE luxury home marketing expert
– Learn how to build and build and build your business in the luxury market
– Discover the secrets to positioning and promoting a luxury property
– Tips for a creative property marketing plan
– How to quickly prequalify your wealthy prospect in three steps
– How LifeStyle Marketing creates faster sales and happier buyers
– How to deal with the complex transaction – screeners, implementers, trust purchases, deal killers and more!
– How to capture wealthy international buyers
PATHS TO MEMBERSHIP
LUXURYHOMEMARKETING.COM
Training Membership Designation
Live Training
Online Training
Fast-Track
EARN THE CLHMS DESIGNATION
A MARK OF DISTINCTIONRecognized as the mark of accomplishment in luxury markets around the world, the Certified Luxury Home Marketing Specialist® (CLHMS) designation assures affluent buyers and sellers that the agents who have earned it have the knowledge, experience, and special competencies required at the top of the market.
Agents who hold the CLHMS designation are members who have documented performance in the top 10% of their markets and have successfully demonstrated their expertise in the luxury home and estate market. Agents who have earned the CLHMS designation and work in the million dollar and above market can also earn Million-Dollar Guild® recognition. To earn and maintain your designation you must be an active member.
HOW TO EARN THE CLHMS DESIGNATIONIt’s a combination of education and sales performance. The CLHMS training course fulfills the educational requirements and completion of the course also makes you a Member of the Institute. Once you are an active member, you may apply for the designation by verifying successful performance in the top 10% of your residential market.
MEETING THE PERFORMANCE CRITERIA FOR CLHMS DESIGNATIONTo earn the CLHMS designation you must demonstrate that you are successfully selling in the top 10% of your market as defined by sales price. There are three options to choose from. Choose the option that best matches your experience.
OPTION ONE:Education: Complete the CLHMS training course.
Performance: TWO closed transaction sides at or above the qualifying sales price* within a 12-month period where you acted as the listing agent.
This 12-month period can occur anytime within two years before and two years after your training date.
OPTION TWO:Education: Complete the CLHMS training course.
Performance: FOUR closed transaction sides at or above the qualifying sales price* within a 24-month period where you acted as the listing OR buyer’s agent.
This 24-month period can occur anytime within three years before and three years after your training date.
FAST TRACK:Education: Education requirement waived.
Performance:
• FIVE transaction sides of at least $5 million each in the previous 48 months; OR
• TWO closed transaction sides of at least $10 million each in the previous 48 months; OR
• ONE closed transaction side of at least $20 million in the previous 48 months.
* For designation purposes, the qualifying sales price is the price which defines the beginning of the top 10% of your MLS market, based on all condo, co-op, and single family sales in the previous 12 months. In the event that the price defining the top 10% is less than $500,000, the qualifying sales price defaults to $500,000. In no case may a property priced below $500,000 be used to meet performance requirements.
MAXIMIZE YOUR SUCCESSJoin our network of top-performing luxury agents today. Call 214.485.3000 or visit luxuryhomemarketing.com for more information.
LUXURYHOMEMARKETING.COM
M A X I M I Z E Y O U R S U C C E S S
– – –
I N C R E A S E Y O U R L U X U R Y B U S I N E S S A N D Y O U R I N C O M E
“Two days of exceptional information to enhance my marketing skills. Lots of fun, captivating materials … an extraordinarily knowledgeable source for anyone entering or enhancing their luxury business.”
– Wynn Carr, Sotheby’s International Realty Canada, Calgary (AB)
“I’ve been in the real estate business for 20 years and have attended many luxury and marketing seminars. By far, this is the best two days of training I’ve EVER received!”
– Nancy Cheely, Joyner Fine Properties, Luxury Portfolio, Richmond (VA)
“Fantastic info, presented charmingly and with great knowledge and expertise.”
– Robin Katz, Keller Williams Miami Beach Realty, Miami, (FL)
“As a Realtor who sells on the waterfront and in high-end neighborhoods, this course has provided more than ample ammunition to go fearlessly up against the best in any future marketing consultation appointments.”
– Victoria Horstmann, Premier Sotheby’s International Realty, Longboat Key (FL)
“I love that I will be a member of the Institute for Luxury Home Marketing and will get the wonderful marketing and promotional items. I have been trying to get to this class for some time and am thrilled I was finally able to make it. I certainly was not disappointed in my expectations.”
– Linda Collins, RE/MAX Security Real Estate, Rockport (TX)
1409 S . LAMAR , SU I TE 215 DAL LAS , TX 75215 214 .485 .3000 INFO@LUXURYHOMEMARKET ING.COM
WHAT OTHERS ARE SAYING:
Successfully selling in the lucrative luxury market requires special competencies. The Institute for Luxury Home Marketing® (ILHM) helps real estate professionals like you
provide high-quality service to the buyers and sellers of luxury homes, and in so doing, maximize their own success.
Becoming a member of The Institute for Luxury Home Marketing® and earning the Certified Luxury Home Marketing Specialist® (CLHMS) designation will help brand you as a luxury expert.
Even more important, we’ll give you the tools and skills you need to build your business as the agent of choice for affluent buyers and sellers. As a member, you’ll be part of an international network of luxury agents sharing ideas and referrals and you’ll enjoy access to many money-saving and business-building benefits. Of course, the biggest benefit is greater success.