what potential for geographical indications in myanmar ?
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Investing in Sustainable Agriculture in Myanmar. What potential for geographical indications in Myanmar ?. Yangon – July 20, 2014. Sébastien BOUVATIER Agricultural Counsellor for ASEAN countries French Embassy in Singapore. Regional Economic Department/ French Embassy in Singapore - PowerPoint PPT PresentationTRANSCRIPT
Investing in Sustainable Agriculture in Myanmar
What potentialfor geographical indications
in Myanmar?
Sébastien BOUVATIERAgricultural Counsellor for ASEAN countriesFrench Embassy in Singapore
Regional Economic Department/ French Embassy in Singapore101-103 Cluny Park Road, Singapore 259595Tel: + 65 6880 7878 Fax:+ 65 6880 7880http://www.ambafrance-sg.org
Yangon – July 20, 2014
GI : a definition
Source: World Trade Organization (WTO)
Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS – 1994)
Article 22 :«Geographical indications are […] indicationswhich identify a good as originating in the territory of a Member [=country], or a region or locality in that territory, where a given quality, reputation or other characteristic of the good is essentially attributable to its geographical origin.»
GI : a link between nature, culture and a product
Specific product (quality, reputation)
Natural environment (topography, climate, soil,…)
Producers(tradition, know-how)
Geographical area + Specific product + Causal link = GI
An example of GI : ChampagneGeographical Indication
=Specific area
(climate, limestone subsoil, gently sloping landscape,…)
+Product specifications
(grape varieties, pruning method, maximum yield, wine
growing method,…)
Intellectual property protection
Name «Champagne» is not reserved to 1 single owner (TM), but can be
used by all producers respecting the specifications
+Protection against
infrigements :
Benefits for the producers, consumers
and society at large
GIs and sustainable developmentBenefits of geographical indications
Economy Environment SocietyDifferentiation on the market
= better price
In Europe, price of a GI product is more than twice
as the price for a comparable non-GI product
Positive impact on tourism
France : around 700 GIs
turnover : 21 b € 1 farm out of 4 15 % F&B sector
GIs prevent the standardization of food and
offer a wider choice to consumers
GIs provide guarantees for the consumers (origin, authenticity, quality,)
As an important part of our culture, GIs contribute to : rural development, social
cohesion and preservation of national patrimony
(local know-how, tradition,…)
Inside : open space
Outside : woody landscape
Extensive practices
Preservation of landscapes and biodiversity
Example : Comté cheese
Adoption of regulations on GIsin ASEAN
(2001)
(2007)
(2014)
(2014)
(2003)(2012)
(2006)
(2014 ?)
(2014 ?)
Development of GIs in ASEAN (1/2)
More than 120
registered GIs in
ASEAN countries
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
0
20
40
60
80
100
120
140
Vietnam Thailand Malaysia Indonesia Cambodia
Chonnabot Mudmee Thai Silk (Thailand)
Phu Quoc fish sauce(Vietnam)
Kintamani coffee(Indonesia)
Development of GIs in ASEAN (2/2)
Jepara carving furniture (Indonesia)
Khao Hom Mali Thung Kula Rong Hai rice (Thailand)
Chiang Rai Phulae pineapple (Thailand)
Sabah tea(Malaysia)
Kampot pepper(Cambodia)
Binh Thuan dragon fruit (Vietnam)
What Potential for GIsin Myanmar ?
How to start ?
Regulation •Adoption of a national regulatory framework•Draft law on trademarks (including a chapter on
geographical indications) by MOST
Priorities•National survey on potential GI products•Identification of priority GIs•Technical assistance to producers
Promotion •Communication on geographical indication towards producers and consumers
•Study on success stories
