what role is social data playing in digital transformation? fom
TRANSCRIPT
![Page 1: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/1.jpg)
What role is social data playing in digital transformation?
Joel Windels / VP Inbound Marketing
1@Linkyeah | @Brandwatch
![Page 2: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/2.jpg)
@Linkyeah | @Brandwatch
1200+ clients in 20+ international markets 97% customer satisfaction
350 strong development & services TeamRapidly growing revenue 101% YOY
International New York/San Francisco/Brighton/Berlin/LondonA scalable proprietary solution supporting 43 languages
![Page 3: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/3.jpg)
3@Linkyeah | @Brandwatch
![Page 4: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/4.jpg)
4
Changes
![Page 5: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/5.jpg)
5
Change is around us
@Linkyeah | @Brandwatch
![Page 6: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/6.jpg)
6
How do businesses adapt?
@Linkyeah | @Brandwatch
![Page 7: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/7.jpg)
7
How do businesses adapt?
@Linkyeah | @Brandwatch
![Page 8: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/8.jpg)
8
Printing presses
@Linkyeah | @Brandwatch
![Page 9: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/9.jpg)
9
Soap operas
@Linkyeah | @Brandwatch
![Page 10: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/10.jpg)
10
How do businesses adapt?
@Linkyeah | @Brandwatch
![Page 11: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/11.jpg)
11
Wal-Mart
@Linkyeah | @Brandwatch
![Page 12: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/12.jpg)
12
Amazon
@Linkyeah | @Brandwatch
![Page 13: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/13.jpg)
13
Business Technologies
![Page 14: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/14.jpg)
14
Martech has emerged
@Linkyeah | @Brandwatch
![Page 15: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/15.jpg)
15
Across the enterprise
@Linkyeah | @Brandwatch
![Page 16: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/16.jpg)
16
Social business
“Successful social business requires more than a Facebook page and hiring a community manager; it requires a new model with an integrated approach across all functions of the company.”
Andrea Cook social media editor and creator of Digital Dash
@Linkyeah | @Brandwatch
![Page 17: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/17.jpg)
17
Social for marketing
![Page 18: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/18.jpg)
18
Social media for marketing
@Linkyeah | @Brandwatch
![Page 19: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/19.jpg)
19
Social for customer service
![Page 20: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/20.jpg)
20
Social media for customer service
@Linkyeah | @Brandwatch
![Page 21: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/21.jpg)
21
Social for the unexpected
![Page 22: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/22.jpg)
22
Social media for the unexpected
@Linkyeah | @Brandwatch
![Page 23: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/23.jpg)
23
Social for CX
![Page 24: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/24.jpg)
24
Social media for reactive customer experience
@Linkyeah | @Brandwatch
![Page 25: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/25.jpg)
25
Social media for proactive customer experience
@Linkyeah | @Brandwatch
![Page 26: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/26.jpg)
26
Social media with location data
@Linkyeah | @Brandwatch
![Page 27: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/27.jpg)
27
Social for market research
![Page 28: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/28.jpg)
28
Social media for market research
@Linkyeah | @Brandwatch
![Page 29: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/29.jpg)
29
Social for CRM
![Page 30: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/30.jpg)
30
Social media for strategic sales
@Linkyeah | @Brandwatch
![Page 31: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/31.jpg)
31
The future of social?
![Page 32: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/32.jpg)
32
Financial performance?
@Linkyeah | @Brandwatch
![Page 33: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/33.jpg)
33
Blended data?
@Linkyeah | @Brandwatch
![Page 34: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/34.jpg)
Supply chain management?
34@Linkyeah | @Brandwatch
![Page 35: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/35.jpg)
35
A social business
![Page 36: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/36.jpg)
36
Social business
“the future is already here — it’s just not evenly distributed.”
William Gibsonnovelist and ‘noir prophet’
@Linkyeah | @Brandwatch
![Page 37: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/37.jpg)
37
Social business
“52% of executives say that social business is important to their companies today.”
- MIT Sloan ReviewMIT SMR / Deloitte Digital Business
Global Executive Study & Research Project, 2014
@Linkyeah | @Brandwatch
![Page 38: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/38.jpg)
38
Social business
“86% say it will be vital in three years”
- MIT Sloan ReviewMIT SMR / Deloitte Digital Business
Global Executive Study & Research Project, 2014
@Linkyeah | @Brandwatch
![Page 39: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/39.jpg)
39
Social business
@Linkyeah | @Brandwatch
MIT SMR / Deloitte Digital Business Global Executive Study & Research Project, 2014
![Page 40: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/40.jpg)
40
Social data maturity
@Linkyeah | @Brandwatch
![Page 41: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/41.jpg)
41
Altimeter model
Centralized Distributed Coordinated Multiple Hub & Spoke
Holistic
25-30% 25-30% <30% <15% <5%
@Linkyeah | @Brandwatch
![Page 42: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/42.jpg)
42
How do you get there?
![Page 43: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/43.jpg)
43
Heineken
@Linkyeah | @Brandwatch
![Page 44: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/44.jpg)
44
Monster
@Linkyeah | @Brandwatch
![Page 45: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/45.jpg)
45
MoneyGram
![Page 46: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/46.jpg)
46
American Bank
@Linkyeah | @Brandwatch
![Page 47: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/47.jpg)
47
IKEA
@Linkyeah | @Brandwatch
![Page 48: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/48.jpg)
48
Jaguar
@Linkyeah | @Brandwatch
![Page 49: What Role is Social Data Playing in Digital Transformation? FOM](https://reader036.vdocument.in/reader036/viewer/2022062523/587f5f771a28ab9b398b47cb/html5/thumbnails/49.jpg)
@Linkyeah | @Brandwatch