What Social Media Means for VCs

& StartupsGregory Galant

@gregoryCEO

Journalists are on social media 24/7 looking for news,

scoops and sources

vs.

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Over 50% of journalists use social media to source stories

(more still use input from PR agencies)(according to a trade organization of PR agencies)

Best time ever for PR

(Don’t muck it up!)

BoingBoing

New York Times

TIME

It’s not just Twitter.Journalists are

invading all social media platforms.

Start the conversation

Personal analysis

Find sources

Find and verify images and videos

Bullets summarized from a variety of official Facebook materialshttp://bit.ly/muckfacebook

Use questions as opportunities for localized content.

Find story ideas, sources

Shape your interview questions

Explore buzz, interest surrounding a topic you’re covering

Monitor what people are saying about your news organization

Share your expertise, give feedbackAll bullets lifted from Poynter

http://bit.ly/muckquora

Talking about Google+

Hosting audience Hangouts

Engaging readers

Analyzing news coverage

Showing personality

All bullets lifted from Mashablehttp://bit.ly/muckgoogleplus

Case Study:How I got quoted in

CNET

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(Found using Muck Rack Pro’s Advanced Search)

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First thing the next day...

The Take Away Who: You!

What: Start integrating social media into all aspects of PR & marketing, not just the social media department

Where: Twitter, Facebook, Quora, Google+, Tumblr, fourSquare, Pinterest

When: Now!

Why: Journalists aren’t just on social media for fun, they’re using it to do all aspects of their job

Gregory GalantCEO

@gregory

Find journalists on Muck Rack Prohttp://muckrackpro.com/