WHAT SOCIAL MEDIA OUTLET IS BEST FOR YOU ?

Introductionyou should know that a social media presence is practically a necessity if you want to have a successful inbound marketing strategy. There’s no more effective and affordable way to increase brand awareness and brand loyalty than using social media. However, it doesn’t take long to realize that there are dozens of different social media platforms out there to choose from. Not only do you most likely not have the resources to maintain a social media presence on every network, odds are some of the social media networks out there are a better fit for your company than others.

How to choose your social media platform

Before you begin looking at different social media networks, you have to have a good understanding of what your needs are. The following are a few ways to figure out what type of social media platform will benefit your company best:

Understand your businessKnowing the strengths of your business is key to figuring out what social media platform will work best for you. For example, Instagram, which is a very visual oriented social network, works much better for companies that can represent their products visually, such as a T-Shirt brand. However, it’s probably not a great choice for a software company. Likewise, Foursquare is an excellent social platform for companies with brick and mortar stores. If you’re business is online only, Foursquare isn’t going to do much for you.

Understand your customersKnowing your customers is just as important as knowing your business. If you sign up for an account on Twitter and most of your target audience uses LinkedIn, then you’re probably wasting your resources. For example, if you run a staffing company, LinkedIn will be much more of a benefit to you than Twitter or Vine.

Understand your strategyYou can’t begin a social media marketing campaign without a strategy. What are you trying to accomplish? There’s a difference between attempting to engage customers, increase your customer base, increasing brand awareness and increasing sales. Depending on what your goal is, it has a huge effect on what social media platform you choose.

The different social media options

The following are a few of the larger social media sites that you can sign up to and how they may benefit your business:

First of all, if you can only choose one social network to establish yourself on, Facebook is probably what you want to go with. This is because Facebook is by far the largest social network out there with over a billion monthly users. If you’re looking to increase customer engagement, then Facebook is a great option. You can use a Facebook business page to create a community, improve your customer service and obtain valuable customer feedback.

Demographics: http://dmoves.com/design-moves/pdf/social-media-demographics.pdf

LinkedIn is a more business oriented social network. It is a network used mostly by professionals. It’s a great way to find business connections within your industry as well as find prospective employees for open positions in your company.

Demographics :http://dmoves.com/design-moves/pdf/social-media-demographics.pdf

TwitterTwitter is basically a fast-paced newsfeed in which you can only post 140 characters at a time. This means that Twitter isn’t very good for building a community in the way that Facebook is. However, it’s great for providing followers with real time updates about products, services, news and content and an excellent way to keep up with news related to your industry.

Demographics: http://dmoves.com/design-moves/pdf/social-media-demographics.pdf

If your company produces visually appealing products, then Pinterest is a great option as it allows you to share pictures, videos and more with the community. It’s a great way to increase brand awareness for your products.

Demographics :http://dmoves.com/design-moves/pdf/social-media-demographics.pdf

Many people often assume that photos work best for product based businesses. But this isn’t necessarily true. Even if your business is B2B, there are still plenty of opportunities to share photos. And your photos don’t just have to be about “work”. Include photos of your team working, photos of travel destinations when meeting with clients, photos of your office, photos of projects you’re working on, photos of the flowers outside your office. The options really are limitless on Instagram. Have fun with it and make your photos a reflection of that!Demographics :http://dmoves.com/design-moves/pdf/social-media-demographics.pdf

Although Hangouts do not replace in-person meetings, they are very convenient and easy. All a small business (or any user) needs for a Hangout are a Google Plus account, an Internet connection, a webcam and people who want to join their Hangout. The purposes for business Hangouts on Google Plus run the gamut – from staff meetings to sales presentations – and anything in between. The small business owner benefits from the convenience and relatively low costs associated with having meetings this way; in turn, potential and/or current clients experience the same benefits.Demographics :http://dmoves.com/design-moves/pdf/social-media-demographics.pdf

If you’re looking for a social media strategy, Design Moves LLC has the expertise you need.

COUNTACT US

Phone : +1 (347) 492-9357Email : info@dmoves.com

Website : http://dmoves.com/