Welcome!

St. Norbert College | F.K. Bemis Center | May 19, 2009

7:30am – 12:00pm

Agenda

• 7:30 – Welcome to What the *Tweet*!

• 7:45 – Breakfast Networking

• 7:50 – Social Media DIY, Caitlin McCabe

• 8:30 – Social Media & Branding, Pat Hopkins

• *9:30 – Social Media & PR Survey, Susan Finco

• 10:00 – PR & Social Media, Greg Linnemenstons

• 10:30 – Social Media Cases, Dana & Kiar

• *11:15 – Practitioner Panel Discussion

• 11:45 – Event Wrap-up and Q&A

So, What *is* Social Media?

Social media is content created by people using highly accessible and scalable publishing technologies.

In the most basic sense, social media is a shift in how people discover, read and share news, information and content.

It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers.

Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business.

How far have we come?

• 91% say consumer content is the #1 aid to making buying decisions (JC Williams Group)

• 87% trust a friend’s recommendation over a review by a critic (MarketingSherpa)

• Social network users are 3X more likely to trust peer opinions over advertising in purchase decisions (Jupiter Research)

• 1 word-of-mouth conversation = the impact of 200 TV ads (BuzzAgent)

• Social media site traffic doubled in the past year (comScore)

• IT buyers trust social media more than any other source (PJA IT Social Media Index)

“Every brand needs to be relevant and

part of a community. They need to

open a dialogue with their consumers,

but they also need to be prepared for

what could be negative feedback and

I don’t think all marketers are ready for

that.”- Bob Ivins, EVP, comScore

Agenda

• 7:30 – Welcome to What the *Tweet*!

• 7:45 – Breakfast Networking

• 7:50 – Social Media DIY, Caitlin McCabe

• 8:30 – Social Media & Branding, Pat Hopkins

• *9:30 – Social Media & PR Survey, Susan Finco

• 10:00 – PR & Social Media, Greg Linnemenstons

• 10:30 – Social Media Cases, Dana & Kiar

• *11:15 – Practitioner Panel Discussion

• 11:45 – Event Wrap-up and Q&A

Caitlin McCable, Director of Social Media, Sway, Inc.

Caitlin McCabe is the Director of Social Media at Sway, Inc. in Middleton, WI.

She has an expert level of knowledge in the social media space as it relates

to branding, new products, online visibility, and generating buzz.

Social Media DIY – How to make social media work for you if you’re the only

one working on social media.

Pat Hopkins, CEO, Imaginasium

Pat and his group at Imaginasium work with leaders to create and deliver

authentic, sustainable brand experiences that keep the brand aligned with

the organization’s vision and goals, and which internal teams readily

embrace and consistently deliver on.

Branding in Social Media – How does social media change company cultures

and corporate brands when consumers are in control.

Susan Finco, CEO, Leonard & Finco Public Relations

Susan is the owner of Leonard & Finco Public Relations, Inc. – a Green Bay

based PR firm specializing in issues management; media relations and

social/new media; image campaigns and crisis management.

Social Media & PR Survey Insights – Sharing the results of the Northeast WI

social media study insights into social media and PR.

Greg Linnemanstons, President, Weidert Group

Greg is the president and co-owner of Weidert Group, an Appleton, WI

based marketing strategy and communications firm. Greg’s 18 years in

corporate marketing exposed him to companies like HJ Heinz and Pillsbury.

He has spent nearly 10 years with Weidert.

Social Media and Public Relations – How social media has changed public

relations and working with the media.

Dana VanDen Heuvel, Founder, MarketingSavant

Dana is an award-winning marketing blogger, founder of MarketingSavant,

author of several guides to social media and internet marketing and a sought

after speaker on social media and thought leader marketing. Dana consults

with clients globally from his office in Green Bay.

Social Media Case Studies and Panel Moderator

Kiar Olson, Director of New Media, Element Creative

As Director of New Media at Element Creative, Kiar Olson regularly opens

clients’ eyes to unexpected ways of delivering their brand experience.

Although responsible for social media, Kiar brings his passion and knowledge

of all things technology related to his client relationships.

Social Media Case Studies and Panel Participant

Social Media Practitioner Panel

Nic

ole

t N

atio

nal

Ban

k

Jeff Gahnz

Gre

en

Bay

Pu

blic

Sch

oo

ls

Amanda Brooker

Am

eri

can

Re

d C

ross

Jody Weyers

Ele

me

nt

Cre

ativ

e

Kiar Olson

Well, how was it?

www.whatthetweet.org/howwasit