+

Todd TomlinsonAuthor, Drupal Evangelist &

Vice President, Drupal Solutions toddtomlinson@serverlogic.com

InnoTech 2011What the White House Knows…

+Todd Tomlinson

#1 best selling author – Pro Drupal 7 Development was the best selling book about Software Development on Amazon.com. It was also the in the top 5 books about theInternet

Beginning Drupal 7book is doing very well

In the market with myteam delivering high impact websites on Drupal

Check us outserverlogic.com

+The History of Civilization….

Mark Smith, Chief Sociologist at Microsoft, defines the history of civilization using these 7 words

“More people, pooling resources, in new ways”

+The History of Civilization….

Major transformational milestones in civilization are tied to people getting together and doing things together.

In 1992 the web comes along and provides the means for large groups of people to instantly assemble in new ways to impact the world in which we live (Egypt, Libya, Syria, Iran).

For the first time in history (post 1992) – people from the four corners of the globe can assemble around a cause, share resources, and impact civilization – all in the matter of minutes or hours.

As organizations we need to harness the power of what is happening in the World and apply it within our own environments

+But…

To create transformational opportunities we as organizations have to change…

The old ways just won’t cut it… or if they do, they will only succeed for a very short period of time…

We need new tools, new techniques, new processes, new ideas, new people, new forms of information…

We need to create those capabilities within our organizations quickly…

Drupal provides the foundation…

+

A Brief History Lesson….

We began using the web as a mechanism for reaching out to the markets in the early to mid-90’s

It was the first attemptat people gettingtogether to pool resources… in newways

The first webpage on the Internet

Tim Berners-LeeCirca 1992

+But for Most of the 90’s and early 00’s We Followed Patterns of the Past…

John Fitch’s First Attempt at a Steamship, late 18th century

We took the pieces of paper we had in our hand and put those pieces ofpaper on the web as marketing websites.

+And then we rethought things a bit…

John Fitch’s Fourth Attempt at a Steamship, late 18th century

We now understand that the most important thing connected to a computer is not the keyboard or the hard drive, it’s the user

We have finally hit full steam ahead on the web and Drupal is a majorinfluence on how we have changed the way that we interact with visitors.

+The Buzz Acronym for 2011 – 2012 is…

UGC – User Generated Content“If a million people who have never met

can create an encyclopedia that rivals the quality and dept of information found in the Encyclopedia Britannica … what else can we do to change the face of civilization?”

+The web today is about participation

Key buzz acronym for 2011-2012 is UGC The White House (Obama Administration) is using it to

collectively gain the insight of its constituents on key matters that affect the country – look for “Stay Connected”

It wasn’t just replatforming whitehouse.gov on Drupal, it was replatforming how government interacts with its constituents

We now have the ability for everyone to participate in government, whereas in the past it was impossible for big government to deal with anything less than large special interest groups

They needed Drupal’s capabilities to enable that ability

+The web today is about participation

Key buzz acronym for 2011-2012 is UGC Companies are using UGC as a means to build pools of

information about their products and services

Non-profit organizations are using UGC as a mechanism for building online communities around the causes that they support

Whole new sites have appeared overnight and have become smash hits, all focused on UGC– think

+So…

To take advantage of the socialization of the web

To take advantage of UGC

To take advantage of the new opportunities as they arise in the market

To change the fundamental way we think, act, and behave on the web…. We need a platform that enables us to do new things, quickly…effectively…efficiently…and collectively, and that is where Drupal comes in

+What is Drupal?

Drupal is an open source (free) web content management system (CMS)

What is a content management system? CMS stores all of the content in a

database – no more site with 1,000’sof HTML files

Thousands of off-the-shelf plug in modules that extend the functional footprint of your website without having to write a single line of code

Security, search, taxonomy, blogging, web forms, e-commerce, WYSIWYG editors, social networking, reporting, themeing, … are all built in or available as a plug in

But calling Drupal just a CMS is like calling the Space Shuttle a truck

+Drupal’s History

Built in 2000 by Belgians : Beer, Waffles & Websites

Released as open source in 2001

Used by the Howard Dean Presidential Campaign in 2004

Now used on trillions of websites Actually somewhere between 3.5 and 7

million websites – depending on who you talk to…

For a current list of high profile sites Google “Dries Drupal Sites” or visit http://buytaert.net/tag/drupal-sites

+What Can Drupal Do?

Corporate Website

E-Commerce Storefront

Newspaper Site

Blog

Library Website

City Website

School Website

Social Networking Web Forms

E-Portfolio System

Non-profit Website

Community WebsiteIntranet

Artist Website

Training Website

Video

Podcasting

NGO Website

Document Repository

Self Directed Groups Websites

Personal Website

State Agency WebsiteEnterprise Class Applications

Discussion ForumsPolls

Wikis

Aficionado Website

Slideshows

Picture Galleries

Video Galleries

Tagging

RSS Feeds

Feed Aggregation

RDF

Integrate with Amazon

Integrate with Salesforce.com ReportingCustom Content Types

University Website

+Drupal’s “Lego-like” Architecture

FoundationLinux or Windows

Apache or IISMySQL, SQLite or PostgreSQL

PHP

The green base represents “Drupal Core”

Off the shelf modules (7,800+)

Custom modules

Drupal Core + ContributeModules are all Open Source

+7,800+ Off-the-Shelf Modules

Content Display

User Management

File Management

Social NetworkingeCommerce

Integration w/3rd Party Systems Video & AudioAdvertising

Maps integration

RDFEvaluation & Rating

Multilingual

Email

Business RulesReportingForms

Administration

WYSIWYG Editor

Mobile Device Support

Themeing

Event Management

Off-the-shelf Modules

Dru

pal

Cor

e

Cus

tom

Mod

ules

Pow

erfu

l Sol

utio

n

Often without writing a single line of code

+There are also vertical solutions

Open Scholar – Drupal distribution for higher education

Open Atrium – Drupal distribution for intranets – Basecamplike feature set

Drupal Commons – a Drupal distribution for building online communities

Open Publish – a Drupal distribution for online news

Open Public – a Drupal distribution for government

Managing News – a Drupal distribution for integrating news a data

+Drupal as an Enterprise Application Framework

Drupal provides amajority of the capabilitiesfound in other MVCframeworks

Plus you have accessto a full feature CMS

And thousands of off-the-shelf modules

+How Easy is Drupal to Use?

From personal experience, users who have experience with MS Word can make the transition to Drupal with minimal training

+But Who Maintains Drupal?

2,000+ active developers who contribute to core and add-on modules

Strict standards that all developers must follow and its checked before code is committed to the repository

If you post a question to the Drupal forums you’re likely to get an answer in minutes

650,000+ registered members of Drupal.org

Hundreds of professional services firms

+Who’s Using Drupal?

US GovernmentBritish GovernmentFrench GovernmentBelgium GovernmentAustralian GovernmentDutch GovernmentVillages, Cities, Counties, States, and Countries…

+Who is using Drupal?

Media MagazinesNewspapersTelevisionMovies StudiosSony MusicLucas ArtsEric ClaptonMonty Python…

+Who is using Drupal?

NASA

+Who is using Drupal?

GMProctor & GambleIntelNikeNokiaGoogleSonyMattelAT&TScholastic Books

+Who is using Drupal?

Non-Profits & NGOsMercy CorpsUnited Nations

+Who is using Drupal?

University of OregonOregon State UniversityPortland StateUniversity of WashingtonHarvardMITStanfordStrayerRutgers

+What the White House Knows…

Drupal provides the services necessary to easily construct feature rich websites

Open source is more secure than vendor products –thousands of developers are focused on making the platform secure

Drupal’s Open Atrium distribution provides a rich and robust intranet solution

Contributing back to the community leverages the White House’s investment across thousands of government and private sector organizations.

+How can you learn Drupal?

There are two excellentbooks that you might consider

http://www.drupal.org

Portland Drupal Users Grouphttp://groups.drupal.org

Portland CommunityCollege

ServerLogic’s free ½ day build your siteon Drupal Workshop