what the world's most shared website on facebook can teach digital corporate communicators
TRANSCRIPT
The numbers
87 million unique visitors per month
The 100 most popular articles have been shared380 million times
4 recipes for success from Upworthy
Focus on headlines
Focus on curation
Positive and inspiring
A/B testing
Focus on curation
Most time is spent on finding the right stories. Only the best are ”Upworthy”. Editors only curate 5-7 stories per week.
Positive and inspiring subjects
Statistics show that people like to read about and share positive and inspiring subjects.
3 questions Upworthy answer before publishing
Is the content substantive, engaging, and entertaining?
If 1 million people saw it, would the world be a better place?
Does the content actually deliver on the promise of the headline?
The concept works
• Swedish website Hyllat.se copied the Upworthy concept and got 1 million visitors per week in only a month.
• Making it a top 20 website in Sweden
Headline for our next word from the CEO?
”This Bank Boss Has Your Money And What He Says About His Company Will Completely Blow Your Mind.”
Or this headline for our investment story?
”You Would Be Crazy Not To Take a Good Look at This Company For Your Next Investment and Here are The Intriguing Stats to Prove it”