what tickles singapore on facebook?
Post on 17-Oct-2014
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WHAT TICKLES SINGAPORE ON
FACEBOOK?An insight into what we
Its been a year since PM Lee entered the world of Facebook!
Following Facebook’s recent acquisition of Instagram, he has now made his presence felt there as well;)
Amongst APAC PMs, he perhaps
ranks 3rd in terms of his Facebook
Monthly Active Facebook Users in Singapore in April 2013
The user base grew by 3.7% since May 2012
Still a pretty young crowd on Facebook!
Although they say the fastest growing segment is the 55-64
Things we love the most in Singapore!
Wonder why women seem to enjoy Food & Dining more?!
How many fan pages does an average Singaporean like on
Tweet your answer to @hmarketer with #trivia1
While our average fan base is understandably much lower than
37,000+ fans per page on average
….we have crossed the global benchmark in terms of post-level
SG: 0.34% vs.
Our local brand fan pages love to post a lot of content…..
…..but they aren’t great in terms of responding to queries!
What kind of content do Singapore users share the most on Facebook?
a. Photosb. Text Statusc. Linksd. Videos
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Top 10 Brand Fan Pages by Number of Local SG Fans
206,935 201,585 189,255 184,243 181,288
177,929 171,305 167, 812 164, 491 156, 804
Top 10 Media Channel Fan Pages by Number of Local SG Fans
120,985 71, 635 68, 637 63, 868 61, 939
59, 937 54, 496 53, 616 51, 798 46, 717
Top 5 Most Engaging Brands
Top 5 Most Socially Devoted & Responsive Brands
What is the average response rate of fan pages in Singapore?
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TOP 9 WALL POSTS THAT WE LOVED THE
No we ain’t perverts, read the whole wall post. It’s an informative one!
ARE WE REALLY THE LEAST EMOTIVE
MAYBE WE JUST EXPRESS
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