what was the best concert you ever attended? 2 five areas of success venue team technicalpromotion...
TRANSCRIPT
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What was the best
concert you ever
attended?
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Five Areas of Success
Venue
Team
TechnicalPromotion
Retail
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Five Areas of Success
Venue
Team
TechnicalPromotion
Retail
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Aveda Service Cycle
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1. Questions to understand ALL your guests needs
2. A portfolio to show them examples of hair cuts and colors
The Consultation
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Consultation QuestionsAsk your guest consultation questions that will provide you information about their needs and
lifestyle, home care, and maintenance commitment:
“Tell me a little about your hair, what would you like to change?”
“How often would you like to
come in to maintain the
style?”
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Consultation Questions
“How open are you to change? On a scale of 1–10, 1 not being open,
10 being very open?”
“How much time do you spend
styling your hair?”
“What are you using for shampoo? conditioner? to
protect?”
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The Portfolio: The Power of a Good Visual
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Portfolios
Download the app from itunes
Traditional binder portfolio assembled
from magazine pictures
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Practice asking consultation questions that introduce pre-booking, home care and cross promoting services
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Retail
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% of guests seeking product
recommendations from stylists
% of guests receiving product recommendations
from stylists
87%
25%
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78%% of guests purchase a hair care product within
72 hours of theirservice
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PurescriptionTM Pad
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Pre-Booking
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Benchmarks and theAveda Service Cycle
Connect the benchmark to the specific behavior that affects the benchmark.
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COMMITMENTS