Analytics 101:

From

Installation to

Insights

What we are going to learn

• Install Google Analytics into your WordPress site

• Understand what the Key Performance Indicators (KPIs) mean

• Learn how to suss out insights that help you build a better website

Justify Your Existence

• 15 years in the communication game: Print, online, analytics• Marketing and strategic communications

with University Housing (July 2015 +)• Content strategist for the University of

Arkansas (2011 - July 2015).• Newspaper reporter for the Arkansas Democrat-

Gazette (1999 – 2004), Morning News of Northwest Arkansas (2005 – 2009), El Dorado News Times (1998 – 1999)

• Founded Ozarks Unbound (2009 – 2011) and WordCamp Fayetteville (6th year)

@cspencer75

What are Analytics?

“Analytics is the discovery and communication of meaningful patterns in data.”

Google Analytics is the hub for website data. Interpreting this data takes some practice and takes some intuition.

1. Free2. Quick to Learn, Lifetime to Master3. Highly adaptable to your needs

Head Off Road.

Get into some

Analytics!

Questions?