What we learned at PRSSA National Conference Presented By: Kaleigh, Natalie and Amy ? National Conference Overview Learn from professionals as they share years of real-world experience and tips for getting ahead in a competitive environment Learn from professionals as they share years of real-world experience and tips for getting ahead in a competitive environment Choose from a wide variety of sessions that best suit your interests, including media training, public interest communication and integrated communications Choose from a wide variety of sessions that best suit your interests, including media training, public interest communication and integrated communications From fashion to not-for-profit communications, this Conference will provide the opportunity to delve deeper into a continually evolving field. From fashion to not-for-profit communications, this Conference will provide the opportunity to delve deeper into a continually evolving field. Overview Cont. Theme: Perception is Reality Inspiring Effective Communication Theme: Perception is Reality Inspiring Effective Communication Approximately 150 chapters and 950 students attended National Conference Approximately 150 chapters and 950 students attended National Conference Hosted by the University of Florida Hosted by the University of Florida Sessions Natalie- Entertainment: Creating the Limelight Natalie- Entertainment: Creating the Limelight Predicting the trends Predicting the trends Marrying celebs with service or product- genuine Marrying celebs with service or product- genuine Kaleigh- Public Interest Communications: Be the Change Kaleigh- Public Interest Communications: Be the Change Raising Awareness and mobilizing positive change Raising Awareness and mobilizing positive change Truth campaign Truth campaign Amy- Corporate vs. Agency Amy- Corporate vs. Agency Mayo Clinic vs. Ogilvy Mayo Clinic vs. Ogilvy Lifestyle, salary, what your resume needs Lifestyle, salary, what your resume needs Exhibitors Deveney Communication- internship program in New Orleans. Deveney Communication- internship program in New Orleans. Clients include Macys, Peoples Health, Make A Wish Clients include Macys, Peoples Health, Make A Wish Grad Schools and International Grad Schools (Ex. University of Waikato- New Zealand) Grad Schools and International Grad Schools (Ex. University of Waikato- New Zealand) Speed Networking, Diversity Mixer, Awards Dinner Speed Networking, Diversity Mixer, Awards Dinner Networking Dos & Donts Dos: Dos: Ask questions! Ask questions! Talk about any related experience you have- briefly Talk about any related experience you have- briefly Be honest Be honest Have a genuine conversation Have a genuine conversation Donts Donts Interrupt a group Interrupt a group Try to sell yourself with gimmicks Try to sell yourself with gimmicks Act hastily Act hastily All the Fun! Meeting Fellow PR enthusiasts Disney World PRSA General Sessions *Soledad OBrien, CNN host of In America was a speaker *Carnaval Masquerade *Universal Studios *Trolley Rides *Networking lunch *Sea World *Harry Potter World *Chapter Roll Call Benefits Benefits Benefits Networking Networking Hearing speakers/presentations about different industries Hearing speakers/presentations about different industries Meeting peers you share a lot in common with Meeting peers you share a lot in common with Resume critique Resume critique Practice interviews & pitching yourself Practice interviews & pitching yourself Career advice Career advice Leadership workshops Leadership workshops FAQs Q: What is included in the registration fee? A: The full registration price includes all PRSSA Conference events from Oct (except for the Speed Networking and Media Training events, which have separate registration). This includes Chapter and professional development sessions/workshops, networking events, socials and catered events. Day registrations include sessions and events offered during the specific day registered. Q: What is included in the registration fee? A: The full registration price includes all PRSSA Conference events from Oct (except for the Speed Networking and Media Training events, which have separate registration). This includes Chapter and professional development sessions/workshops, networking events, socials and catered events. Day registrations include sessions and events offered during the specific day registered. Q: What should I wear during the Conference? A: Orlando is relatively warm in October, with temperature ranging between the mid-60s to the mid-80s. Conference sessions require business attire such as dress shirts, dress pants or skirts, dresses, and suits. Social dress code varies from casual to business-formal, so pack accordingly. Q: What should I wear during the Conference? A: Orlando is relatively warm in October, with temperature ranging between the mid-60s to the mid-80s. Conference sessions require business attire such as dress shirts, dress pants or skirts, dresses, and suits. Social dress code varies from casual to business-formal, so pack accordingly. Other PRSSA Events Leadership Rally for Chapter Presidents Leadership Rally for Chapter Presidents Learn how to energize your members, improve your recruiting, discuss challenges and exchange solutions, discover how to maximize the value of PRSSAs benefits, and make lasting friendships with peers from across the nation. Learn how to energize your members, improve your recruiting, discuss challenges and exchange solutions, discover how to maximize the value of PRSSAs benefits, and make lasting friendships with peers from across the nation. National Assembly- delegate is selected from each chapter National Assembly- delegate is selected from each chapter Official delegates will vote on proposed bylaw amendments and elect the 2010 2011 National Committee. All attendees may attend leadership training sessions, Assembly meetings and socials. Official delegates will vote on proposed bylaw amendments and elect the 2010 2011 National Committee. All attendees may attend leadership training sessions, Assembly meetings and socials. The Day-of-Competition provides you the opportunity to create a real world public relations campaign for a major client. You get 1 hour to plan! The Day-of-Competition provides you the opportunity to create a real world public relations campaign for a major client. You get 1 hour to plan! Regional Conference Regional Conference Events endorsed by PRSSA National, in regions around the country. These events are planned, hosted and attended by PRSSA Chapters, and are an opportunity for you to network and learn, or to build your portfolio and gain event planning experience. Events endorsed by PRSSA National, in regions around the country. These events are planned, hosted and attended by PRSSA Chapters, and are an opportunity for you to network and learn, or to build your portfolio and gain event planning experience. PRSA Webinars PRSA Webinars Resume Tips Resume tips: Resume tips: Add a punch of color Add a punch of color No text-heaviness No text-heaviness Balanced in symmetry and design (bullet points, sentence lines, etc.) Balanced in symmetry and design (bullet points, sentence lines, etc.) Quantify your success (Ex: Recruited 20% more members) Quantify your success (Ex: Recruited 20% more members) Pick powerful action verbs Pick powerful action verbs Use at least 11 point font, but employers prefer 11.5 or 12 Use at least 11 point font, but employers prefer 11.5 or 12 Review the job description you're applying for, identify key words that they mentioned and incorporate those throughout Review the job description you're applying for, identify key words that they mentioned and incorporate those throughout Prioritize the content of your resume. Your experience doesn't necessarily have to be in chronological order Prioritize the content of your resume. Your experience doesn't necessarily have to be in chronological order Resume Before & After Refer to AmysRefer to Amys Cover Letter Tips Cover Letter Tips: Be yourself! Cover Letter Tips: Be yourself! Dont be someone you're not Dont be someone you're not Be honest Be honest Add humor Add humor Make your first sentence intriguing Make your first sentence intriguing Ex: Vroom Vroom! These are sounds I grew up with my entire life. Ex: Vroom Vroom! These are sounds I grew up with my entire life. -applicant for Communications Director of Harley Davidson -applicant for Communications Director of Harley Davidson Tweak each cover letter each jobs you apply for Tweak each cover letter each jobs you apply for Actively sell yourself but keep it simple Actively sell yourself but keep it simple Share your enthusiasm for the position, but don't come off as a "die- hard fan". Share your enthusiasm for the position, but don't come off as a "die- hard fan". Remember to use correct business letter formatting-Try to figure out an individual to address the letter to. Remember to use correct business letter formatting-Try to figure out an individual to address the letter to. Any Questions?