what we learned sending one million cold emails - selling for saas startups
TRANSCRIPT
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What We Learned Sending 1,000,000 Cold Emails
by Alex Berman from
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What We’re Going To Talk About
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1. The Imbalance Within The Lead Gen Industry
5B 0.5MMvs.Mkt Budget
CorporationsMkt Budget
SMBs
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2. The Results We Got
List of 91 Leads we found in less than 15 minutes.
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3. The System We’re Using
Email took 4 minutes to write (incl. research). Got a positive reply in 8 hours.
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4. How You Can Get The Same Results
Us You
Our Clients Your Clients
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What’s The Problem?
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1. Billions Spent on Lead Gen
Since 2011Verizon is spendingover $1.5Bn on lead generation.Every year.
Source: Investopedia
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And They’re Not Alone...All industry leaders have multi-billion lead gen budgets.
Source: Vital Content Marketing
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2. Low ROI from Lead Gen
Total Fail. Ignored.
Source: Neil Patel
~ $70Avg.
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What Happens To Everyone That Does NOT Have
Billions To Invest?
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10% - Avg. Marketing Budget
“Companies spend on average 10.2% of their annual revenue on overall marketing.”
Source: Gartner Research
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$5M - Avg. Annual Revenue
“The average annual revenue of a small business with a website is $5.03 million.”
Source: Entrepreneur.com
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$40K/Month For Sales & Mkt
“That’s not even remotely close to what the big dogs have.”
Source: Common Sense
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There Must Be A Better Way...
This drove us to find answers.
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So What’s The Solution?
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Cold Emails
Took 4 minutes to write.Got a response in 35 min.He bought later that day,after an 8 min phone call.
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Cold Emails
4 min time + $0 invested =$350 / month
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That’s a3,900%ROI
Source: Patrick Tripp of Adobe
Cold Emails
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Why Listen To Us?
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Over 1,000,000 Emails Sent
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How Do We Know This Works?
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Over $20,000,000 worthof leads generated in 1 year.
All from emails sent to people we’ve never met.
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The Exact System We Use
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a) The simpler the better.
b) Interesting from the client’s POV.
Interesting Subject Lines
Mark’s company develops software.
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This makes or breaks the entire sale.
Outstanding First Paragraph
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Quick Tip:How To Do Research
In 2 mins
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Find something personal
Get Miguel’s interest by mentioning his interview.
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You can get this down to just 2 minutes per lead.
That’s 30 leads / hour or over 200 in 1 work day.
If you use our system, you’ll get at least a 10% conversion, which leads to 20 interested leads a day.
Research & Results
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Now Back To The System...
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Fact: Professionals already receive 10s or even 100s of emails daily.
Help Them Respond To YOU
72 Emails received on December 8th.
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Write short, personalized, and concise emails with a very easy CTA.
Be The Exception
Positive response within 3 hours.
Same Ryan as before.
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If you get a conversation going, it means they’re interested
Yes/No Questions Work Best
Make them say “Yes!” Tell them what to do.and
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What Happens When They Don’t Respond To The First
Email?
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Use Different Mediums
Email #1
Day 1:
Day 2:
Follow Favorite / Retweet View
Email #2
Day 5:
Add
2 mins
1 mins
2 mins
Total:5 mins
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What Happens When They Don’t Respond… At all…
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Set a monthly recurring reminder
Day 7:
Monthly:
Follow
Do this for how long?
Until you get a Yes/No answer.
1 min
2 mins
Keep Asking
Send 1 follow-up email / month
We’ve closed sales even after 7 months.
Total time invested: 18 minutes
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How To Know What Works Best For You, Specifically?
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Use tools like Yesware that help you figure out what works and what doesn’t.
What to test:
Always Test
- subject lines- intro sentences- send times- PS
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3 Productivity Tools To Lower Your Time / Email
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All 3 Are Google Sheets Add-ons
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Allows you to make similar
changes to any number of
cells. Eg:
- Make all lowercase
- Capitalize first letters
- Replace accented
characters
Power Tools
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Generates one new column per word from the selected cells.
Split Names
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Helps you add information from cells to drafted gmail emails
and send off up to 2000 in a day.
Yet Another Mail Merge
After installing the
addon, click this
button to find out
how to use the tool.
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Let’s Recap That Fast
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1. Interesting subject line
2. Outstanding first paragraph (incl. research)
3. Yes/No Question + CTA
4. If they don’t respond: Use different mediums
5. If that doesn’t work: Set reminder + Send monthly emails
6. Constantly improve by testing
The Exact System We Use
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What Now?
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1. Interesting subject line
2. Outstanding first paragraph (incl. research)
3. Yes/No Question + CTA
4. If they don’t respond: Use different mediums
5. If that doesn’t work: Send monthly emails
6. Constantly improve by testing
You can...Do it yourself
1. Interesting subject line
2. Outstanding first paragraph (incl. research)
3. Yes/No Question + CTA
4. If they don’t respond: Use different mediums
5. If that doesn’t work: Send monthly emails
6. Constantly improve by testing
Have us do it for youOR
Starting at $349/mo.
For 110 Qualified Leads
or $699 for Outreach
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Any Questions?
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Alex Berman
Chief Marketing Sumo @ InspireBeats
Cell: (972) 922-9817
Mail: [email protected]
Twitter: @alxberman
Contact Info