What We OfferAs a joint effort between the Design News &

EDN magazines and web sites, we offer a full suite of opportunities for marketers wishing to target these multidisciplinary engineers specializing in mechanical, electrical and electronic design.

The Mechatronics Zone microsite aggregates content from across the two publications’ blogs,

articles, webcasts, videos and more, providing the most comprehensive Mechatronics resource on the Web.

The monthly Mechatronics e-newsletter delivers expert editorial to an opt-in circulation of 55,000.

Quarterly print and digital Mechatronics supplements feature real-world case studies of engineering challenges.

Quarterly Mechatronics editorial webcasts round out our multimedia offerings.

In-depth Mechatronics articles are featured in both magazines monthly.

What is Mechatronics?Mechatronics is the synergistic integration

of physical systems, electronics, and computers through the design process.

Simply put, it is Multidisciplinary Systems Level Engineering.

Why is it Important?Design engineers have become

“multidisciplinary” and, as a result, are being challenged to integrate various technological solutions into their designs more than they ever have in the past.

The biggest challenges facing design engineers are:

♦ the lack of cross-functional knowledge♦ integration issues between mechanical

and electrical/electronics components and hardware and software.In order to keep up with today’s fast-paced

design challenges, engineers need a comprehensive, reliable source for Mechatronics information.

Mechatronics Opportunities

1

Mechatronics Zone Microsite PackagesAs one of only three Mechatronics

Zone sponsors, you receive:33% share-of-voice of all banner

ads on the Mechatronics blog and article pages

Sponsorship of the monthly Mechatronics e-newsletter (circulation: 55,000)

Five sponsor links listed in the online Mechatronics Resources module

Up to five videos posted in the online Mechatronics Zone video module

2

Tier 1:33% SOV + Position 1 in e-newsletter;

Tier 2:33% SOV + Position 2 in e-newsletter;

Tier 3:33% SOV + Position 3 in e-newsletter;

Mechatronics eNewsletter

Mechatronics Zone Site

Quarterly Mechatronics WebcastsMulti-sponsorship (max. 4 sponsors)

Minimum 200 full-contact leads, guaranteed;

Quarterly Mechatronics Print Supplements

Additional Mechatronics Opportunities

Month Editorial Focus

February Aerospace & Defense

June Robotics

September Medical

December Industrial Automation

Month Editorial FocusAd Close

Date

FebruaryAerospace &

DefenseJanuary 10

June Robotics May 10

September Medical August 10

DecemberIndustrial

AutomationNovember

10

3

2012 Mechatronics Supplements Calendar

2012 Mechatronics Webcasts