what will you build with ibm watson on bluemix?

What Will You Build with Watson on Bluemix?

Swami Chandrasekaran Executive Architect - CTO Office IBM Watson Innovations [email protected] @swamichandra

SXSW 2015

© 2015 IBM Corporation 2 SXSW 2015

Please Note

IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion.

Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision.

The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion.

Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.


Let’s get started

Preface


Hi, I’m Swami Chandrasekaran

Executive Architect @ IBM

Watson

@swamichandra


Topics

•  Preface

•  Cognitive Computing

•  IBM Watson & Bluemix

•  Watson Platform on Bluemix

•  Beer, Personality & Cognition

•  Let’s go to the movies

•  In-car entertainment in my terms


Chapter 1

Cognitive Computing?


What will an inquisitive mind want to know from text?

Rarely has there been a better time for start-ups to raise money from Silicon Valley venture capitalists. But this golden age may not last long. At least that is what

Bill Gurley says. Mr. Gurley is a prominent investor who has spent a career betting on who the winners and

losers will be in the future of technology. Ciao!

Entities /Concepts & Relationships

Expand Concepts

Explore information

based on Concept

Associations

Sentiment & Sentiment

Targets

Deeper understanding

on author’s personality

Language identification

Ask questions & interact in

natural language

Resonance of the text

© 2015 IBM Corporation 8 SXSW 2015 8

Food for thought:

What if your applications have these capabilities?


Not …

Yet !

Cognitive Systems


So what are the Characteristics of a Cognitive System?

Scale in Proportion

Provide Supporting Evidence

Ingest Variety of (Big) Data

Respond with

Degree of Confidence

Learn with Every

Interaction

Offer Contextual

Guidance & Insights

Support for Decision Making

Generate & Evaluate

Hypothesis

Understand Natural

Language

Understand personality

at a Deeper level

Relate between Terms &

Concepts

Engage in a Dialog


Analytics Russian Doll

Descriptive What has happened?

Predictive What could happen?

Prescriptive What should I do to for the best outcome?

Cognitive Tell me the best course of action

Busin

ess

Va

lue


Chapter 2

IBM Watson & Bluemix


Watson is creating a new

partnership between people

and computers that

enhances, scales and

accelerates human expertise.


What is IBM Watson?

Cognitive Technology

Read & Understand Natural Language

Generate multiple hypothesis with Evidence

Support for several usage patterns

Natural extension of what humans can do at their best

Learns over time

Engagement Discovery Insights Extraction Platform


What is IBM Bluemix?

Open-standards

based PaaS

Build, manage &

run diff types of

apps

Web

Mobile

Big Data

IoT

Cognitive

More…

Prebuilt capabilities

via API’s

DevOps Hybrid Apps

Layered Security

Containers, Runtimes, & Scalability


Chapter 3

Watson Platform on Bluemix


What if your app can do these from unstructured text?

Entities /Concepts & Relationships

Expand Concepts

Explore information

based on Concept

Associations

Sentiment & Sentiment

Targets

Deeper understanding

on author’s personality

Language identification

Ask questions & interact in

natural language

Resonance of the text

The tech industry will descend on Austin, Texas, starting March 13 for the annual music, film and

interactive festival known as South by Southwest. Here's why SXSW organizers now call Twitter -- a standout success at the event eight years ago -- an

"albatross."


Visualization Rendering Graphical representations of data analysis for easier understanding

Personality Insights Engage users on their own terms

Language Identification Identifies the language in which text is written

Machine Translation Translate text from one language to another.

Concept Expansion Maps euphemisms to more commonly understood phrases

Message Resonance Communicate with people with a style and words that suits them

Question and Answer Direct responses to users inquiries fueled by primary document sources

Relationship Extraction Intelligently finds relationships between sentences components

Concept Insights Explores concepts behind your input, identifying associations beyond traditional text matching

Speech to Text Transcribes English speech to text with low latency

Text to Speech Synthesizes natural-sounding speech from English or Spanish text

Tradeoff Analytics Helps users make better choices by weighing multiple and often conflicting goals

Visual Recognition Analyzes the visual content of images and video frames to understand their content directly

Beta Watson Platform services available now with more in plan


What will you build with Bluemix & Watson?


Chapter 4

Beer, Personality & Cognition

© 2015 IBM Corporation 21 SXSW 2015 21

Which brewery / pub should I visit around SXSW?


Visiting a new city

Pic Source: http://blog.reverbnation.com/2012/05/01/how-to-stand-out-from-the-crowd-tips-from-managers-sxsw-video/

After a long day …

… want to visit a local brewery

and watch the Thus night game

… so which brewery to choose?


huge amount of data that is

available to help make a decision

Truth be told, more data often

leads to obfuscation


What’s the atmosphere like in the brewery?

What kind of beers do they

offer?

What is difference between

“Hefeweizen and Kristalweizen”?


What are the deeper social characteristics as exhibited

by other patrons in that location?

Can someone do linguistic analytics to infer cognitive and social characteristics?


Informed decision-making comes from a long tradition of guessing and then blaming others for inadequate results.

- Scott Adams


Introducing Brewery Master

•  Show list of breweries / pubs based on geolocation

•  Analyze tweets (originating from and/or about a brewery) and presents a psychographic vibe about that brewery below its list of beers

•  Answer questions about beer and related topics using Watson Q&A

•  Leverages IBM Watson cognitive services including Watson Personality Insights & Watson Question & Answer (Q&A)

•  Responsive Node.js & AngularJS based application built & deployed on IBM Bluemix

•  Also uses 3rd party API’s including BreweryDB, Twitter and Google Maps


List of breweries around your

location


Linguistic analytics to extract cognitive and social

characteristics, incl “Big Five” based on tweets about the

brewery / pub.


List / types of beer sold at that location


Ask questions in natural language about beers,

breweries, and all matter of facts related to beer


Chapter 5

Let’s go to the movies


Ask questions about movie in

natural language

Enrichment based on extraction of concepts from

question

Sentiment of the movie based on

social media data

Multiple answering agents

Movie recommendation

based on user personality

Movie recommendation

based on user personality


Heat map of tweets about Movies from around the

globe

Response from Watson

Question & Answer

Tweets about movie

extracted from Question

Sentiment of 100 tweets

dynamically extc’d abt the

movie

Lookup extracted

movie from QN in iTunes

Personality insights from

Watson Personality

Insights


Chapter 6

In-car entertainment in my terms


Consider this Scenario for a moment….

•  Meet John Smith

•  Very vocal person and maintains a strong digital presence

•  Has a long day at work !!

•  Tweets with certain emotions and walks to his car

2. Walk to Car

1. Tweets before

leaving work


What if John Smith’s Connected Car app understood him at a deeper level including the current state of

his personality?


Now reconsider this Scenario again ….

•  Meet John Smith

•  Very vocal person and maintains a strong digital

presence

•  Has a long day at work !!

•  Tweets with certain emotions and walks to his car

•  Connected Car app in his car has done a psychographic analysis of his tweets / email / social

media data using Watson Personality Insights

•  Personality Insights service provides the Big 5, Values, and Needs characteristics & associated values

•  App recommends or auto-tunes to track / radio channel that would be appropriate

•  Could potentially suggest other car settings incl seat adjustment, air conditioning, max speed limit *

Personality Insights

Share Location & Context

Walk to Car

Prediction

Past Interactions

Recommended Infotainment


User Modeled Radio – Connected Car App


User Modeled Radio – Connected Car App

Radio tracks / station from 8tracks played

based on User Modeling

characteristics

Extracted Tweets from the driver

Watson User Modeling

characteristics & values

Explanation for why the track / station was selected from

8tracks


And many more ….

•  Chef Watson

•  Medical Diagnosis

•  Drug Target Identification

•  Personal Shopping Assistant

•  Sales Assistant

•  Digital Virtual Agent

•  Travel Planning

•  Veterinary Diagnosis

•  Personal Wellness

•  http://www.informationweek.com/big-data/big-data-analytics/ibm-watson-10-new-jobs-for-cognitive-computing/d/d-id/131942


Access to Watson services has been radically expanded …

•  Bluemix is an open-standards based PaaS & helps build your hybrid apps rapidly

•  IBM Watson enhances, scales and accelerates human expertise

•  Applications of the future will, –  Augment our Senses

•  Converse in natural language

•  Deeper understanding of the individual & group

–  Support Discovery & Decision Making

•  Hypotheses based inferences

•  Offer contextual insights

•  Support at point of decision making

•  Are you planning for these capabilities?

•  What will you do with Watson & Bluemix?


Call to Action

•  https://ibm.biz/Bluemix-SXSW

•  IBM Watson –  http://www.ibmwatson.com

•  IBM Bluemix –  http://www.bluemix.net

•  Watson Ecosystem program –  http://www.ibm.com/smarterplanet/us/en/ibmwatson/ecosystem.html

•  Growing social dialogue

–  Twitter: @IBMWatson

•  IBM Watson: A Platform for Innovation in the New Era of Computing –  http://asmarterplanet.com/blog/2014/04/ibm-watson-ecosystem-platform-innovation.html

what will you build with ibm watson on bluemix?

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