what works for ooh?. technology media the economy consumers are battered with too much issues
DESCRIPTION
Technology evolving too fast 3 Broadcast Passive Devices Addressable Interactive EcosystemsTRANSCRIPT
What works for OOH?
Technology
MediaThe Economy
Consumers are battered with too much issues
Technology evolving too fast
3
BroadcastPassiveDevices
AddressableInteractiveEcosystems
20002000 20102010
Information overload!!!
How media have changed
500 1000 1955 2005 2500
Influ
ence
Broadcast
Word of mouth / social media
Addressable media
Time
1440 19971983
We Are Here
Trends affecting media TV-Print-Radio Out-of-Home Media
Consolidation/ Creativity
Fragementation in the channels
Fragmentation
Digitalisation DigitalisationTechnology
Mobility = attractive target groups
Decreasing time at home
Mobility
transcripts in the early stages
Widely researched
Media data validation
EVOLUTION OF OOH IN THE PHILIPPINES
1995-2000 Issue: Pervasiveness
2000-2005 Issue: Rising above the clutter
2005-2010 Issue: Be different
Billboards for Awareness
Billboards to showcase celebrity endorsers
Billboards to launch a new product line
Spectaculars for Impact
Spectacular to simply communicate bigness
Ambient for Support
Ambient to push trial
OLD FORMAT NEW APPLICATION
Technology
Innovation
Creativity
Out-of-the-Box
Imagination
“Change is the law of life. And those who look only to
the past or present are certain to miss the future.”
John F.Kennedy
Title slide