What works in DIGITAL

Advertising?

@kirandm1234

Display now accounts for just 12-15% market share

worldwide, making room for mobile advertising, which saw hyper growth at a CAGR of almost 110%

in the last five years

Understanding the context Engineering options Driving commerce online

3 Things which works…

It is getting easier by the day to get a sense of “purchase

intent” for high involvement categories. Plug-in branded content, expert reviews, customer

testimonials at point-of-sale and tip the consumer over to make a purchase (online or offline).

All this comes under the purview of digital advertising, and thus the need to experiment with content syndication platforms such as Outbrain and the willingness of new-age publishers to burn-in sponsored content on their feed.

However, whether placing branded content over the immensely disliked banner ads is the best way to exploit it, is a matter still open to a lot of debate.

Understanding the context

It will become far easier for brands to come

out of nowhere and get incredible amounts of lift by choosing to not advertise in digital advertising.

How to create a favourable opinion about your brand, is another area to partner with agencies that specialize in advocacy programmes.

Advertising on social media plays a key role in helping shape opinions.

Engineering options

Of course no one has missed the gargantuan battle on print,

TV and outdoor between the e-commerce giants urging us to befikar (without worry) shop online for deep discounts.

They have done the industry and nation good service, spending a fraction of the billions of dollars accumulated in their war chests.

They shifted consumer behaviour. So what works for the brands is to now tap into this

opportunity and surface directly in the smartest manner possible.

Advertising on social and mobile search can work favourably.

Driving commerce online

Stay tuned for

more…