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PROPRIETARY & CONFIDENTIAL

Copyright © 2010 txteagle Inc. All rights reserved.

Who Uses Mobile Phones?

63%

37%

Mobile Phone Usage

Developing World

Developed World

10%

90%

BoP Income

Airtime

Everything Else


Emerging Markets3.7 billion literate people

3.0 billion mobile phones

1.5 billion

unemployed$5/day average

income

$200 billion/year airtime purchased

EPROMEntrepreneurial Programming and Research on Mobiles

• Education• Research • Entrepreneurship– Mozambique, Kenya, Ethiopia, Uganda,

Senegal, Ghana, South Africa, Tanzania, Rwanda, Nigeria

http://eprom.mit.edu


EPROM: EntrepreneurshipMobile Application Development

•SMS Gateway

•Air Time Regulator

•Stolen Car Alerts

•Business Directories

•Pre-Paid Electricity

•Weather Forecasts

•MoSoko (Craig’s List)

•Crush Lists...Copyright © 2010 txteagle Inc. All rights reserved.

EPROM: SMS BloodBank

Real-time monitoring of blood supplies at local district hospitals in Eastern Kenya


7Copyright © 2010 txteagle Inc. All rights reserved.

We are the market-leader at

efficiently gathering data in the

developing world:

80 countries with

220 mobile operators and

2.1 billion people.


Cellular Networks

How to increase ARPU?How to monetize underutilized capacity?


The Opportunity

We can now enable these tasks to be distributed and completedanywhere in the world.



Compensation via

Mobile Money or

Airtime.

Work via Web

Browsers


OutsourcingSoftware Localization

TranslationForms Processing

Audio TranscriptionInventory Management

Data CleansingTagging

Internet Search

Local DataSentiment Analysis

News & ReviewsAdvertising & Web

Business DirectoriesImages & Mapping

Market Research

Local Knowledge

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12

The World’s Largest Workforce™Access and incentivize 2.1 billion mobile phone subscribers in the developing world

Mobile Crowdsourcing TechnologyRecruiting, evaluation & compensation platform

GroundTruthMobile, local data collection and market

research


GroundSwellMobile brand engagement & point-of-purchase

influence

13

GroundTruth: Market Research

Case Study: We are helping the United Nations reach more respondents

in more countries, faster and more cost-effectively

7,000respondents

33countries

6 months

$5

milliontotal budget

40,000respondents

49countries

2 months

$200

thousandtotal budget

Annual multi-country survey

on disaster preparedness

14

GroundTruth: Local Data Collection

Case Study: World Bank currently spends >$75M on local market price

data. They are not happy with its breadth and frequency.

2-3 collectors /

country

186countries

4x / yr

$77

milliontotal budget

30collectors /

country

186countries 12x / yr

$25 million Proposed

budget

Multi-country price collection for

PPP and Poverty Line calculations

15


Case Study: NAVTEQ struggles to cost-effectively keep up with changing

addresses, business names and points of interest.

5 collectors

/ country

55 countries

$100s

millionstotal budget

250 collectors /

country

80 countries


budget

Ongoing multi-country collection and

verification of addresses & POI’s

Without txteagle With txteagle


3-24 months out-

of-date

.5 months

16


Case Study: P&G needs to track which retailers are compliant with store

shelf “planograms” in order to optimize go-to-market tactics

5-10% of stores

covered

80 countries

1x / yr

$100s

millionstotal budget

75%of stores

covered

125 countries 6x / yr


budget

Multi-city collection of product

availability and shelving

Without txteagle With txteagle


17

GroundSwell: Education & Engagement

Case Study: P&G Feminine Care brands seeking to educate young girls

in Africa about the value of sanitary protection

More than 70% the female population in rural

Sub-Saharan Africa use cloth or tissue (toilet

paper) as a means of menstrual protection.

Most of the population are unaware of the

existence of a sanitary pad product and

traditional methods to reach them have not

succeeded.

txteagle’s GroundSwell mobile engagement

platform educates girls & young women about

intimate topics related to puberty & womanhood.

18

Global Coverage

txteagle is live in 80 countries via relationships with over 220 mobile

operators, giving us access to 2.1 billion subscribers

19

Mobile, Local Research & Engagement

Patent-pending mobile phone & statistical management platform to

enable global brands engage with their next billion consumers

2.1 billion people in emerging markets

Recruit & Train

Workers recruited and

trained by trusted peers

both in person and on

Facebook

Assign Work

Workload broken into

micro-tasks and pushed

to workers with right skill

set and platform

Evaluate

Patent pending statistical

management techniques

to infer accuracy and

worker expertise

Compensate

Airtime or mobile money

as remuneration for

accurate, verified

completed tasks

International Mobile Technology Platform

Consumer

Surveys

SMS, Web, Panel

Recruitment

IP IP IP IP

80 82 47 220 1000s

Countries Currencies Languages Operators Rates

Loyalty

Programs

Contests &

incentives

Local Data

Collection

Price, Availability,

Competition

Brand

Ambassadors

Disseminate

info/samples

Professional

Services

Investment

Research

Brand

Communities

Local Insights,

Product Feedback

Accuracy Inference


Expertise Inference


22

Virtuous Circle

We have developed technical, business model and IP barriers-to-entry

• Strategic Partnerships

– 220 mobile operators in 80 countries

– 2.1 billion people

• Intellectual Property

– 6 patents filed on core technology

• Subscriber Panel

– Demographics on massive numbers

of consumers

• Proprietary Market Intelligence

– Unique local data we own and license

/ syndicate

• First Mover

– No similar global technology solutions

are available to date

Global Enterprises

Subscriber Community

Market Intelligence

23

Go-to-Market Strategy

While GroundTruth Market Research sales are driving short-term revenue, the core asset

we ultimately will monetize for GroundSwell is the people who make up our workforce.

Quantity of

Data & Workers

2010 2011 2012

GroundTruthOutside Sales

GroundSwellOutside Sales

Agency Channel

Syndicated DataInside Sales

Self-ServiceInside Sales


Empowering the

largest workforce on Earth.

[email protected]

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