what’s next for digital communications in housing? · what’s next for digital communications in...
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What’s next for digital communications in housing?
CIH South East Practitioners Conference, BrightonWith @HelReynolds
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● Writer and blogger
● Government Digital Leader 2014
● Twitter addict
Twitter: @[email protected]
Me
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My social media story
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38 Years
13 Years
4 Years
3 Years
Years to reach 50 million users
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● Facebook added over 200 million users in less
than a year
● iPhone applications hit 1 billion in 9 months
● Grandparents are the fastest-growing
demographic on Twitter
(Source: @Equalman)
Catching up more quickly
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Innovation
● It’s not having ideas, it’s putting them into action● ‘Agile’: ideas are tested early on by users, rather
making then launching it.
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(That’s 5 exabytes of data every 2 days)
Mindblower!
“Every two days we create as much
Information as we did from the dawn of
mankind up to 2003”Eric Schmidt
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Content isn’t king - attention is
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Is digital inclusion going to be ‘a thing’ in 2020?
● 8 in 10 Welsh households now have access to the internet.
● Tablet ownership in Wales has doubled in the last year, with 45 % of households now owning a device.
(source: Ofcom)
That’s a rapid adoption of mobile devices since 2010 when the first iPad was released.
The death of print communications
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“Housing organisations have only 0.5% of the social & digital engagament rates of not-for-profits on Facebook, and 3.4% of their followers on Twitter.”
Why do we even call it social media?
Anne McCrossan (via @BromfordLab)
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From audiences to communities
“The difference between an audience and a community is just which way the chairs are facing”.
Chris Brogan
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Social media = relationships
Hands up: who likes these?
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Learning from donuts
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Video: humanising, time-saving
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They don’t want to be on your website ( & nor do you)
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Trust in people not status
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Your website, social & intranet
Now:
Brochure and marketing
The dustbin of documents
Broadcast
Soon:
Transactional, user focussed
Social digestive system
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The dark web: quest for privacy
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“From movement trackers to intelligent central heating systems. It is a rapidly growing marketplace – estimated to triple in size between 2014 and 2020.”
Smart homes (and more data)
Connected Home Consortium, connectedhome.io
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1. Resilience - willingness to hear user desires, feedback, criticism and improve
2. Data analysis - digesting the right data to improve the organisation
3. Personality - nobody wants to talk to a logo
5 skills & attributes we need
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4. Ownership:
“No good joke survives a committee of six”Ajaz Ahmed, Stefan Olander
5. Experimentation: play, mess up, try again, have faith that people appreciate you TRYING
5 skills & attributes we need
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Please talk to me!
Read my blog and book on a course:socialforthepeople.com
Email me: [email protected]
Tweet me:@HelReynolds
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● Digital inclusion: facing the future
● Social media revolution
● We need less talk about innovation and more about mediocrity
● Google Glass could make the world better
● Driverless cars: Elderly drivers welcome new technology
● Disrupt your industry or be disrupted
Further reading!