what’s the big idea? · 2017-02-23 · what’s the big idea? framing and communicating the value...
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What’s the Big Idea? Framing and Communicating the Value of Liberal Education at Two Small Colleges
AAC&U 2017 Annual Meeting San Francisco, CA – January 26, 2017
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Why Agnes Scott Needed a “Big Idea”
Elizabeth Kiss, President
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Agnes Scott CollegeDecatur, GA
Women’s Liberal Arts CollegeFounded 1889
Educating women to think deeply, live honorably, and engage the intellectual and
social challenges of their time
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Our Students– 930 women – 36 U.S. states & territories and 37 countries – 12% international ; 54% students of color– 44% Pell grant recipients – 20% first-generation
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Our CHALLENGELong-range financial forecast
demonstrated that the college was financially UNSUSTAINABLE in the long term
We need to grow to 1100 or more students
But to get there, we need a more compelling and market-relevant answer to the question,
“Why Agnes Scott?”
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How we selected our “Big Idea”
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Conventional Strategic Planning is
Inward-Looking
Who are We? What will make us better?
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A Different Approach:
The Art & Science of Strategic Planning
What can WE do that is true to OUR Liberal Education Mission and Values (Internal Test)
That will move OUR markets? (External Test)
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The Planning Process:
Recognize the need for changeSearch for a Big IdeaTest Big Idea Candidates in the
marketplace
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Big Idea Candidates
Self-Knowledge Experiential Learning
Career Preparation Pre-professional focus
Social Justice Global Learning (3 levels)
Leadership
Sisterhood for life v boys next door
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Strategic Positioning Study
Conducted by Art & Science during the 2012-2013 enrollment cycle
With students in our INQUIRY and
ADMITTED APPLICANT POOLS
Using Simulated Decision Modeling
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The Results…
Implemented boldly and quickly, a universal focus
on leadership development and global learning will increase applications by a conservative estimate of 25-30% (with potentials of up to 50%) and achieve a separate matriculation effect of up to 15%
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SUMMIT’s Impact So Far
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Curricular transformation completed in 18 months andapproved by 82% of faculty in March 2015
SUMMIT fully launched in Fall 2015
Two record-breaking first-year classes in a row 25% increase in yield -- highest yield in 7 years (30.2%) THREE out of FOUR said SUMMIT was “important” or
“very important” to their decision to enroll
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Also…
Record-breaking retention
Dramatic increases in student satisfaction with advising –only 3 percent of students dissatisfied with their advisors
Student revenue up by $3.4M over pre-SUMMIT levels
Currently 6% up in apps, 22% up in completed apps
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What IS SUMMIT?
Kerry Pannell, Vice President for Academic Affairs
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EVERY student..Completes a core curriculum focused on global learning and leadership development, including a faculty-led global study tour in her first year
Builds a four-member personal Board of Advisors, including a career mentor, and
Creates a Digital Portfolio to document her learning journey inside & outside the classroom
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Four Facets of SUMMIT
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Global Learning Core
• First-Year Sequence:– Gateways (1 credit)– Journeys (4 credits)
• Language requirement• At least one additional global learning course
(can be in Arts & Humanities, STEM, or social sciences). One Gen Ed breadth course must focus on relationships among dominant and marginalized cultures, subcultures or groups.
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Journeys: A Signature Global Experience for All Students
Taken in the spring semester of thefirst year
Includes a one-week faculty-ledtravel seminar in March
Cost included in tuition
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Journeys Toronto: Digital Story-Telling with Japanese-Canadian Seniors
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•I'd like to thank Agnes Scott for the opportunity to see ways of life so different yet so similar to my own.
Journeys Jamaica: Conducting Fieldwork for a new Heritage Tour
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Journeys New York: Behind the Scenes in the Art World
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What is Leadership?
• Grounded in the liberal arts
• Five basic leadership skills:– Critical Thinking– Writing– Public Speaking– Teamwork– Digital Literacy
• Leaders reflect, analyze, and act with moral courage
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Leadership Dialogues
Leadership & Climate Change
Philosophy, Business and Leadership
The Art of Communicating Science
Collaboration in Art and Leadership
Leadership and Diversity
Environmentalism, Music and Math
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Board of Advisors
SUMMIT Advisor:assigned at matriculation
Peer Advisor: assigned at matriculation
Major Advisor: selected by student before end of sophomore year
Career Mentor: recruited by student during sophomore or junior year
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Digital Portfolio
A self-curated Digital Spacein which every student integrates, reflects on, and showcases her SUMMIT learning journey
… and can serve as a digital resume with employers & graduate schools
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Lessons Learned
Beth Hackett,Associate Professor of
Women’s Studies & PhilosophyInterim SUMMIT Director, 2014-2015
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https://parentalalienationnj.files.wordpress.com/2013/09/wpid-img_78524934710453.jpeg
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Actual Summit Workplan
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Communicate, communicate, communicate… and then say it again.
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Expect “freak out” moments
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Faculty Ownership • Election v. appointment• “Pop-up” task forces• Investing in people as strategic
investment• Clickers!
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Break down silos between trustees, faculty & administrators ….
…..to create an ecology of innovation
The secret weapon?Wine & Cheese! (Data helps too)
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And Remember….Humor and Poetry can save the day!
Tough Faculty Meeting? Write a Haiku!
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For more information, visit agnesscott.edu/summit