what's happening in digital
DESCRIPTION
This is my third presentation looking at what's happening in digital. From a social media perspective, I look at brands that are collaborating with customers and include examples. In terms of online, my previous presentations have looked at the latest goings on and what has happened. This time I look ahead to 2010 and what we can expect to see. In terms of mobile, like with the online section, I also look ahead to 2010 and what I think will be the key battlegrounds. I finish with two case studies. The first looks at apps and the second looks at Google and what they've been up to lately.TRANSCRIPT
![Page 1: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/1.jpg)
What’s happening in digital
![Page 2: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/2.jpg)
Social Media
![Page 3: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/3.jpg)
The
5behaviours insocial media
Connecting
Creating
Sharing
Collaborating
Consuming
![Page 4: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/4.jpg)
The best way to get people to do stuff with you, is to first join them where they are in what they’re doing
Collaboration
![Page 5: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/5.jpg)
Why collaborate?
1.Create campaigns
2.Develop new products and services
3.Research
4.Build relationships
5.Save money
![Page 6: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/6.jpg)
So who is getting people to do stuff with them?
![Page 7: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/7.jpg)
![Page 9: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/9.jpg)
![Page 10: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/10.jpg)
![Page 11: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/11.jpg)
![Page 12: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/12.jpg)
![Page 13: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/13.jpg)
![Page 14: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/14.jpg)
![Page 15: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/15.jpg)
5,284 ideas
![Page 16: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/16.jpg)
![Page 17: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/17.jpg)
![Page 18: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/18.jpg)
![Page 19: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/19.jpg)
![Page 20: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/20.jpg)
![Page 21: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/21.jpg)
But doesn’t everybodylove us?
![Page 22: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/22.jpg)
![Page 23: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/23.jpg)
![Page 24: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/24.jpg)
![Page 25: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/25.jpg)
What’s ahead in 2010?
Online
![Page 26: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/26.jpg)
The places you traditionally consumed media have changed
![Page 27: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/27.jpg)
![Page 28: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/28.jpg)
![Page 30: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/30.jpg)
![Page 31: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/31.jpg)
![Page 32: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/32.jpg)
![Page 33: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/33.jpg)
![Page 34: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/34.jpg)
![Page 35: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/35.jpg)
![Page 36: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/36.jpg)
Where might the battlegroundbe in 2010?
Mobile
![Page 37: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/37.jpg)
New revenue …
![Page 38: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/38.jpg)
… means new competitors
![Page 39: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/39.jpg)
Music
![Page 40: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/40.jpg)
Social networking
![Page 41: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/41.jpg)
So what’s all the fuss about?
Apps
![Page 42: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/42.jpg)
I’ll download your app if it will …
Make the best use of my time
Be the best waste of my time
![Page 43: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/43.jpg)
![Page 44: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/44.jpg)
![Page 45: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/45.jpg)
JC Decaux don’t spot the opportunity
![Page 46: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/46.jpg)
![Page 47: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/47.jpg)
What has
been up to lately?
![Page 48: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/48.jpg)
Social Search
Search just got social …
![Page 49: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/49.jpg)
And more real time too …
![Page 50: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/50.jpg)
Tom Tom and Garmin are freakin’ out …
![Page 51: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/51.jpg)
They’ve got Microsoft in their sights …
![Page 52: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/52.jpg)
Could we be next ???
![Page 53: What's happening in digital](https://reader038.vdocument.in/reader038/viewer/2022102921/5451cec6af7959b9648b8e0d/html5/thumbnails/53.jpg)
www.kevindunne.blogspot.com